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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)
Ahmad Budi Utomo
Universitas Trunojoyo Madura
Economics, Econometrics & Finance Education

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Universitas Trunojoyo Madura Aena Wati; Siti Nur Aisyah; Ahmad Budi Utomo
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.052 KB) | DOI: 10.21107/kompetensi.v11i2.3526

Abstract

The effort to develop this batik kampong tourism is with the new innovation which aims to increase the attraction of outsiders to visit, recognize and consume typical batik Tanjung Bumi district. These innovations include the existence of Griya Adat Nusantara. Kampung batik nuanced nuance griya nusantara as a container to develop and optimize the potential of batik in the area. So the economy of Tanjung Bumi people can increase. The program has authority in the management of intangible local assets through batik culture. From the above description, supported by the Law no. 6 Year 2014 is about the Village which one of the goals is to encourage the initiative, movement, and participation of the village community for the development of potential and Village Assets for the common welfare. Writing methods used in this paper is descriptive qualitative in order to obtain a real picture of the problem and provide a solution. In addition, this paper uses a SWOT analysis strategy to evaluate Strength, Weakness, Opportunities and Threats in the presentation of the proposed program. The type of data used is secondary data as a reference. This program is the latest innovation to develop the potential of the village from the left into an independent village and prosperous, in addition to improving the economy, the existence of batik kampong tourism as well as educative and batik learning facilities. The high level of program realization and support from Local Government, Village Government and Batik Craftsmen in Tanjung Bumi will assist in realizing this program
STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH BATIK DI MADURA MELALUI HUMAN CAPITAL DAN PERAN QUADRUPLE HELIX Dimas M Ghozali; Ahmad Budi Utomo; Moh. Toyyib
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.174 KB) | DOI: 10.21107/kompetensi.v11i2.3527

Abstract

The economic potential possessed by Madura is so numerous from various sectors one of which is in the craft of Batik. However, the large number of people residing in Madura still has not given good hope to the community, especially in terms of economy. With such a vast territory and wealth possessed by Madura, this should be a business that results in improvement or development in a business venture. Factors that become obstacles and problems that often encountered are limited knowledge and capital. Therefore, it needs creative and innovative change as an effort to strengthen in economy. Human Capital is the hope of the whole society to be manifested as human with the support of the role of the surrounding community as a user of goods that the importance of awareness of the results of domestic production , the businessperson who is supposed to provide good business ethics, academics as an existing business development or conduct creative and innovative research in order to produce higher sales value and conduct training, mentoring and the role of government as a regulator must know the way of a good business venture . So with that, the effort will be done especially in batik will be a superior product in Madura. The existence of human capital and the role of quadruple helix in developing this business is expected to have the potential possessed by Madura can be processed optimally and more varied in batik business. With the existence of SMEs, the number of unemployed in Madura thinning and the stronger economy.
Co-Authors Aena Wati Dimas M Ghozali Moh. Toyyib Siti Nur Aisyah