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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)
Nia Rohmatin Nikmah
Universitas Trunojoyo Madura
Economics, Econometrics & Finance Education

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HUBUNGAN RELATIONSHIP MARKETING, CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY Nia Rohmatin Nikmah
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.004 KB) | DOI: 10.21107/kompetensi.v11i2.3531

Abstract

Relationship marketing is a customer-based strategy. Maintaining and providing optimal service to customers is an implementation of relationship marketing strategy. Relationship marketing has an influence in shaping customer satisfaction. From customer satisfaction will create a loyalty. Of the several references examined found some opinions about the dimensions of relationship marketing theory. The theory evolved its diversity from year to year.
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