HUBUNGAN RELATIONSHIP MARKETING, CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY

Nia Rohmatin Nikmah (Universitas Trunojoyo Madura)

Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)
Vol 11, No 2 (2017): OKTOBER

Relationship marketing is a customer-based strategy. Maintaining and providing optimal service to customers is an implementation of relationship marketing strategy. Relationship marketing has an influence in shaping customer satisfaction. From customer satisfaction will create a loyalty. Of the several references examined found some opinions about the dimensions of relationship marketing theory. The theory evolved its diversity from year to year.