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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN
Leedi Setiawati
Sekolah Tinggi Ilmu Ekonomi Surakarta
Economics, Econometrics & Finance

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Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang Gentan Leedi Setiawati; Ari Susanti
Jurnal Ekonomi Akuntansi dan Manajemen Vol 21 No 1 (2022)
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jeam.v21i1.30311

Abstract

The purpose of this study was to determine and analyze customer experience, brand awareness and customer satisfaction with ella skin care loyalty at the gentan branch. The population in this study is customer ella skin care. The sample in this study was 100 people with data collection techniques using questionnaires. Hypothesis testing using multiple linear regression analysis then the data is processed with SPSS 20 program. The results of this study indicate that customer experience does not have a significant effect on loyalty. Brand awareness and customer satisfaction have a significant effect on customer loyalty. Keywords: Customer Experience, Brand Awareness, Customer Satisfaction, Customer Loyalty
Co-Authors Ari Susanti