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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN International Journal of Economics, Business and Accounting Research (IJEBAR) Rambideun : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat: BAKTI KITA Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) JIMEK
Ari Susanti
STIE Surakarta
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Pengalaman Pelanggan, Kesadaran Merek dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan pada Ella Skin Care di Cabang Gentan Leedi Setiawati; Ari Susanti
Jurnal Ekonomi Akuntansi dan Manajemen Vol 21 No 1 (2022)
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jeam.v21i1.30311

Abstract

The purpose of this study was to determine and analyze customer experience, brand awareness and customer satisfaction with ella skin care loyalty at the gentan branch. The population in this study is customer ella skin care. The sample in this study was 100 people with data collection techniques using questionnaires. Hypothesis testing using multiple linear regression analysis then the data is processed with SPSS 20 program. The results of this study indicate that customer experience does not have a significant effect on loyalty. Brand awareness and customer satisfaction have a significant effect on customer loyalty. Keywords: Customer Experience, Brand Awareness, Customer Satisfaction, Customer Loyalty
ENTREPRENEURIAL KNOWLEDGE, ENTREPRENEURIAL CHARACTERISTICS TO THE SUCCESS OF SMALL AND MEDIUM ENTERPRISESGUITAR INDUSTRY CENTER IN KEMBANGAN VILLAGE, BAKI, SUKOHARJO Sakidi Sakidi; Istiatin Istiatin; Legowo Dwi Resihono; Ari Susanti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5467

Abstract

This research is used to determine the magnitude of influence and significance between entrepreneurial knowledge variables and entrepreneurial characteristics to the success of small and medium enterprisesin the guitar industry center in Kembangan Village, Baki, Sukoharjo. The population in this study was obtained from village data of 80 guitar speakers in Kembangan Village, Baki District, Sukoharjo Regency. Because the population is less than 100 respondents, the sample used is the entire population of 80 who responded as a Guitar Industry Center Business Actor in Kembangan Village, Baki, Sukoharjo. The technique in this study uses non-probability sampling with saturated sampling types. The data analysis technique in this study is a multiple linear regression using SPSS software. Before analyzing data with multiple linear regression, instrument tests and classical assumption tests have been conducted first in concluding this research data so as not to be biased so that research is feasible. From the research results, it is known that entrepreneurial knowledge and characteristics have a positive and significant influence. The Result of Anaisis Coefficient of Determination (R2) obtained a result of 0.674 or 67.4%. This means that the ability of independent variables (entrepreneurial knowledge, characteristics) in this study affected dependent variables by 67.4%. The remaining 32.6% is explained by other variables not included in the regression model. Keyword :
The Effectiveness of Succession in a Family Business: Case Study on Batik Industry in Indonesia Istiatin Istiatin; Ari Susanti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.2092

Abstract

The purpose of this study is; To describe succession planning and an effective succession model, to create a successful successor, to describe the planning and design an effective succession model, and to create a successful successor in both PT. Danliris and Batik Semar. The method used in this study is qualitative descriptive. Data collection is by observation and using in-depth interviews. Informant selection was determined by purposive sampling. The validity of the data was tested by the source triangulation. The results show that PT. Danliris has been succesfully done the succession because the founder involved the successor. Although the delivery of the succession was unplanned, the mentoring process went naturally and create the third generation as the successor who has good responsibility for the sustainability of the family business. In the other hand, PT. Batik Semar did not perform succession effectively because the founder did not involve the successor. The founder still in charge in family business’ operations. The third Generation of Batik Semar is currently still leading and the successor just become passive leader. And up to now, the decision makers are still done by the founder. Keywords; Family Business, succession planning, effective succession model, qualified successor.
PKM KELOMPOK USAHA PARIWISATA UNTUK PENINGKATAN NILAI EKONOMI KAWASAN PANTAI BALONG MULYO Rikah Rikah; Damayanti Damayanti; Ari Susanti
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol 4 No 2 (2023): Jurnal Bakti Kita
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v4i2.5021

Abstract

The development of natural tourism in Rembang Regency is famous for its beaches, because Rembang Regency has a coastline of 60 km, this makes it worthy of being a coastal tourism icon. Through situation analysis, partner problems can be formulated: 1) Marketing that is not optimal, especially packaging of tourism products, 2) Tourism HR Management that lacks tourism-based knowledge. In connection with the above problems, the solution to overcome problems related to education-based tourism products is to provide training and assistance with tour package products, so that one of the outputs of this service program activity is a brochure for educational tour packages in the Balong Mulyo beach tourist area which includes four tourist attractions in the area. It is hoped that HR training activities for tourist attraction managers will increase HR knowledge regarding basic tourism knowledge. It is hoped that the implementation of this community service program will be able to support the increase in the number of visitors and partners' income as well as increase the economic value and welfare of the community in the Balong Mulyo Beach tourist area, Kragan.
Pendampingan Penentuan Harga Pokok Penjualan di Usaha Roti UMKM Mewarni Sukoharjo Jawa Tengah Ari Susanti; Syafira Ade Choirun An Nisa
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 1 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i1.85

Abstract

Pengabdian ini dilakukan di UMKM Mewarni Roti Basah dan kering di Kartasura Jawa Tengah. Tujuan Pengabdian ini dilakukan adalah untuk berdiskusi dan melakukan pendampingan terhadap penentuan harga pokok penjualan dari UMKM tersebut. Permasalahan utama yang belum dilakukan pada saat ini adalah menghitung harga pokok penjualan. Harga pokok penjualan sangat penting dilakukan karena merupakan perhitungan yang dilakukan sebelum menentukan harga jual. Hal ini yang diinginkan pemilik UMKM Mewarni untuk dapat dilakukan pendampingan dalam menghitung Harga Pokok Penjualan setiap Roti yang dihasilkannya. Metode yang digunakan dalam pengabdian ini adalah tahap persiapan, tahap pelaksanaan dan tahap evaluasi. Hasilnya adalah penerapan perhitungan Harga pokok penjualan dengan menggunakan Format excel yang diberikan agar usahanya dapat berjalan dan berkelanjutan.
PEMBERDAYAAN MASYARAKAT MELALUI PENGEMASAN PAKET WISATA DI KAWASAN PESISIRAN PANTAI BALONG MULYO KRAGAN Rikah Rikah; Damayanti Damayanti; Ari Susanti
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2024): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i2.2399

Abstract

A tourism product is a system consisting of tourists, attractions, facilities and time. So, there is a need for an education-based tourism product strategy to support tourism development in the Balong Mulyo Kragan Beach area, Rembang Regency. The aim of this community service activity was to empower the community through packaging tour packages in the Balong Mulyo Beach area. Apart from that, increasing knowledge, understanding, benefits and functions of tour packages. The method for implementing this community service activities were through theoretical knowledge transfer methods, practical training and mentoring, as well as processes that emphasize abilities, knowledge, skills and attitudes. The result of this activity was a positive attitude of partners in facing the opportunities and challenges of developing a tourist village through training in making tour packages and partners can make brochure material for tour packages, as well as calculating the cost of tour packages. Training on making tour packages is carried out through training for tourism actors in the Balong Mulyo Beach area to make tour packages so that the Balasemi and Balasiem tour packages are formed including combining several village tours in Balong Mulyo, Tegal Mulyo, Plawangan. With this activities, it was found that the number of visitors increased 60.25% from 2022 to 2023 and partner income increased 35.25% from 2022 to 2023.
PENGARUH CITRA MERK, MOTIVASI DAN KEPUTUSAN PEMBELIAN TERHADAP KEPUASAN KONSUMEN GENERASI MILENIAL PADA MARKETPLACE (studi kasus generasi milenial dalam berbelanja online di market place: Tokopedia, Shopee, Bukalapak, Lazada) Nurul Giswi Karomah; Ria Estiana; Rahmi Rosita; Ari Susanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2022): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i2.263

Abstract

This research was conducted to find out how the influence of brand image, motivation, and purchasing decisions on Millennial Generation Consumer Satisfaction on E-commerce buyers at Shopee and Lazada. The population in this study were all Shopee, LAZADA, Bukalapak, and Tokopedia e-commerce buyers and the number of samples used was 140 people. The analytical tool used is path analysis. The method used is a quantitative method. The sampling technique used is incidental. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. Based on the results of calculations using Part Analysis, Brand Image has a positive and significant effect on Purchase Decisions in the marketplace. This is obtained from a significance value of 0.000 <0.05. Purchase motivation has a positive and significant effect on purchasing decisions in the marketplace. This is obtained from a significance value of 0.001 <0.05, which means that there is an influence of Purchase Motivation on Purchase Decisions in the marketplace. The direct effect given by the brand image on consumer satisfaction is 0.012. The direct effect given by the purchase motivation on consumer satisfaction is 0.599.
Co-Authors Damayanti Damayanti Istiatin Istiatin Leedi Setiawati Legowo Dwi Resihono Nurul Giswi Karomah Rahmi Rosita Ria Estiana Rikah Rikah Sakidi Sakidi Syafira Ade Choirun An Nisa