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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Shendy Andrie Wijaya
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Other

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The THE EFFECT OF PRODUCT REVIEWS AND RATINGS ON CONSUMER PURCHASE DECISIONS ON THE SHOPEE MARKETPLACE: THE EFFECT OF PRODUCT REVIEWS AND RATINGS ON CONSUMER PURCHASE DECISIONS ON THE SHOPEE MARKETPLACE Sharen Octavia; Neviyani; Shendy Andrie Wijaya
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.31599

Abstract

This study investigates the influence of product reviews and ratings on consumer purchasing decisions on the Shopee platform in Jember. Using a quantitative approach, an online survey was conducted on 100 randomly selected partisipants, and the data was analyzed using multiple linear regression through SPSS. The analysis results indicate that product reviews have a positive and significant influence on purchasing decisions (β = 0.361; p < 0.01), while ratings have a greater influence (β = 0.613; p < 0.01). The F-test indicates that both variables simultaneously influence purchasing decisions (F = 85.885; p < 0.001), with an Adjusted R² of 0.632, meaning that 63.2% of the variation in purchasing decisions can be explained by reviews and ratings. These findings suggest that sellers should focus on improving product and service quality and optimizing the review system to enhance online reputation and consumer shopping experience. Keywords: Product Reviews, Ratings, Purchase Decisions, Marketplace, Shopee
Pemanfaatan Instagram sebagai Media Promosi untuk Pemasaran Produk Hijab Mita Ayu Lestari; Sri Redjeki; Shendy Andrie Wijaya
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 11, No 1 (2026): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8530

Abstract

This study examines a micro hijab business that was pioneered since college using a reseller business model with low risk and high profit potential. This business, which was initially a side business, has succeeded in growing thanks to an adaptive marketing strategy that utilizes technology and social media algorithms, especially Instagram. The main focus on the quality of visual content, market segmentation, and active interaction with customers increases engagement and organic reach. Educational and inspirational content also strengthens relationships with consumers. Data-based evaluation and insight features support responsive strategy adaptation to market changes. This study is limited to the Instagram platform and lacks quantitative financial and operational data. It is recommended that further research conduct comparative studies on various digital platforms and explore the latest marketing technologies such as artificial intelligence. The novelty of this study lies in the integration of entrepreneurship in academic activities and adaptive and sustainable data-based digital marketing innovations, becoming an example for other micro businesses and the development of digital entrepreneurship.
Co-Authors David K. Susilo Mita Ayu Lestari Neviyani Neviyani, Neviyani Sharen Octavia Sri Redjeki Zahra Fatma Cahyaningtyas