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All Journal Jurnal Ilmu Manajemen (JIMMU) Pendidikan Multikultural Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia International Journal of Entrepreneur and Business Administration
Rio Era Deka
Universitas Islam Malang
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Inovasi Disruptif: Tantangan Dan Peluang Bagi UKM Nurhajati Nurhajati; N Rachma; Rio Era Deka; Erizaldy Azwar
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 2 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.663 KB) | DOI: 10.31842/jurnal-inobis.v1i2.31

Abstract

Inovasi disruptif membawa manfaat bagi masyarakat sekaligus menjadi tantangan dan peluang bagi pelaku usaha, namun kajian ilmiah pada Usaha Kecil dan Menengah (UKM) masih terbatas. Makalah ini bertujuan membahas tantangan dan peluang inovasi disruptif bagi UKM di Indonesia. Makalah ini ditulis menggunakan data sekunder dari berbagai sumber ilmiah popular dan jurnal ilmiah. Hasil kajian menunjukkan beberapa fenomena sebagai tantangan inovasi disruptif bagi UKM. Pertama, penutupan beberapa toko ritel modern di pusat-pusat belanja karena banyak konsumen melakukan belanja online. Kedua, ada Digital Free Trade Zone (DFTZ) tetapi UKM menghadapi tantangan untuk menghasilkan produk yang inovatif, berkualitas, dan mampu bersaing dari segi harga. Ketiga, kelemahan internal UKM terkait inovasi disruptif adalah rendahnya tingkat pendidikan, umur pelaku usaha relatif tua yang perlu adaptasi terhadap perkembangan teknologi, dan terbatasnya akses internet. Sebaliknya, UKM memiliki beberapa peluang dibalik inovasi disruptif. Pertama, UKM dapat melakukan pemasaran online dengan biaya lebih murah tetapi jangkauan lebih luas. Kedua, menjadi produsen untuk DFTZ dengan memperhatikan kualitas dan harga yang bersaing. Ketiga, terbuka kesempatan kerjasama dengan banyak pihak untuk mengoptimalkan sumberdaya yang ada. Keempat, peluang mengakses jaringan kerjasama internasional melalui berbagai event. Ke depan UKM perlu meminimalkan tantangan serta mengoptimalkan peluang melalui kerjasama dengan stakeholders terutama pemerintah sebagai regulator. 
PENGARUH BRAND ASSOCIATION DAN BRAND AWARENESS TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA START UP FINTECH OVO Rio Era Deka; Nurhajati Nurhajati; Nuzulul Rachma
Jurnal Ilmu Manajemen (JIMMU) Vol 4, No 1 (2019): MARET
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (81.277 KB) | DOI: 10.33474/manajemen.v4i1.2702

Abstract

Tujuan penelitian ini adalah Mengetahui pengaruh tidak langsung Brand Association dan Brand Awareness terhadap Brand Loyalty Melalui Brand Trust pada start up OVO. Jenis penelian ini adalah explanatory research dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pengguna OVO pada mahasiswa Universitas Islam Malang di Kota Malang, Jawa Timur. Teknik pengambilan sampel dilakukan dengan purposive sampling dan didapatkan sampel sebanyak 120 responden. Hasil penelitian menunjukan bahwa  Pengaruh tidak langsung antara variabel brand Awareness  terhadap brand loyalty melalui variabel brand trust diperoleh dari hasil pengaruh langsung antara variabel brand awareness terhadap brand trust dan pengaruh langsung antara variabel brand trust terhadap variabel brand loyalty sehingga pengaruh tidak langsung. Hal ini dapat diartikan bahwa ada pengaruh tidak langsung variabel brand association dan brand awareness terhadap brand loyalty melalui brand trust, serta semakin tinggi brand trust  maka brand loyalty akan semakin meningkat.Kata kunci : Brand Association, Brand Awareness, Brand Trust, Brand Loyalty The purpose of this study was to find out the indirect influence of Brand Association and Brand Awareness on Brand Loyalty Through Brand Trust at the start up of OVO. This type of research is explanatory research using a quantitative approach. The population in this study were OVO users in Malang Islamic University students in Malang City, East Java. The sampling technique was done by purposive sampling and obtained a sample of 120 respondents. The results showed that the indirect effect of brand awareness on brand loyalty through brand trust variables was obtained from the direct effect of brand awareness variables on brand trust and the direct effect of brand trust variables on variable brand loyalty so that indirect effects. This can be interpreted that there is an indirect effect of brand association and brand awareness of brand loyalty through brand trust, and the higher brand trust, brand loyalty will increase.Keyword : Brand Association, Brand Awareness, Brand Trust, Brand Loyalty
MEMBANGKITKAN BISNIS UMKM MELALUI PENTA HELIX SEBAGAI EKONOMI PROGRESIF Rio Era Deka; Karina Utami Anastuti
Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v8i2.20190

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan  mengembangkan potensi UMKM terpadu berbasis wilayah, peningkatan kemampuan digital UMKM, replikasi kemitraan strategis UMK dan UMK, serta pengembangan ruang produksi bersama bagi sentra UMKM. Dengan tujuan ekonomi progresif berupaya untuk mempengaruhi pasar melalui kebijakan atau aturan main yang mampu meningkatkan kesejahteraan kaum miskin dan mengurangi ketimpangan pendapatan dan kesejahteraan masyarakat. Konsep Penta Helix merupakan evolusi dari konsep Triple Helix dengan mengintegrasikan peran akademisi, pengusaha, pemerintah dan masyarakat  dalam kegiatan kreatif dan pengetahuan. Melalui kerjasama Penta Helix, pemerintah daerah dapat memberikan tanggungjawab pemberdayaan komunitas atau masyarakat kepada perguruan tinggi sehingga sumberdaya yang dimiliki dapat dipergunakan dengan lebih optimal. Kata Kunci:  UMKM, Penta Helix, Ekonomi Progresif   The purpose of this research is to identify and develop the potential of regional-based integrated MSMEs, increase digital capabilities of MSMEs, replicate MSEs and MSEs strategic partnerships, and develop joint production spaces for MSME centers. With the goal of a progressive economy trying to influence the market through policies or rules of the game that are able to increase the welfare of the poor and reduce income inequality and social welfare. The Penta Helix concept is an evolution of the Triple Helix concept by integrating the roles of academics, entrepreneurs, government and society in creative and knowledge activities. Through the Penta Helix collaboration, local governments can give community or community empowerment responsibilities to universities so that their resources can be used more optimally. Keywords:  SMEs, Penta Helix, Progressive Economy
ANALYSIS OF BUSINESS FEASIBILITY STUDY ON SPICYPEDIA MSME DEVELOPMENT Rio Era Deka; Irlina Dwi Evasoyaningrum; Novita Dwi Pratiwi; Dea Vidia Fransisca; Helmi Artika Sari; Imelda Maulinda; Nadya Aprillia Salsabila
International Journal of Entrepreneur and Business Administration Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i1.20739

Abstract

The purpose of this study is to determine the business feasibility of the Spicypedia UMKM. The method used in this research is qualitative and quantitative with analysis of 7 aspects studies appropriateness business Which covers aspect law, aspect marketing, aspect technical, social economic aspects, management/organizational aspects, environmental aspects and financial aspects. The technique of collecting data in this study is by observing objects at the company, documentation, and direct interviews with the parties concerned. Results analysis aspect law state that Not yet worthy, whereas For 6 aspect other show results Which positive that business Which done by UMKM Spicypedia is worth doing.
Building the Essence of A Nation With Diverse Cultures Through Multicultural Education Rio Era Deka
Jurnal Ijtihad Vol 7 No 2 (2023): PENDIDIKAN MULTIKULTURAL
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/multikultural.v7i2.22704

Abstract

Cultural diversity (multicultural) is a natural event due to the meeting of various cultures, the interaction of various individuals and groups by bringing cultural behavior, having different and specific ways of life. Diversity such as cultural diversity, family background, religion, and ethnicity interact with each other in the Indonesian community. The intensity of interaction between humans is quite high, so that the social skills of citizens in interacting with each other need to be possessed by every member of society. Multicultural education teaches the meaning of love for the homeland, nationalism, or values of commitment about how to become a strong citizen physically and mentally, and have special integrity, so this can be categorized as a form of effort that is appreciated by Islamic teachings, because it is oriented towards character and nation building.
Co-Authors Azwar Erizaldy Dea Vidia Fransisca Helmi Artika Sari Imelda Maulinda Irlina Dwi Evasoyaningrum Karina Utami Anastuti N Rachma N. Rachma Nadya Aprillia Salsabila Novita Dwi Pratiwi Nurhajati Nurhajati Nurhajati Nurhajati