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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JURNAL SOSIAL TERAPAN (JSTR)
Safira Fathin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Program Pemulihan Bisnis UMK Terdampak Covid-19 di Wilayah Bogor Dahri Tanjung; Safira Fathin
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 1 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2021
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.895 KB) | DOI: 10.31842/jurnalinobis.v5i1.215

Abstract

Bencana Covid-19 telah memberi berdampak buruk terutama terhadap kesehatan dan ekonomi. Usaha mikro dan kecil (UMK) merupakan sektor ekonomi yang sangat terdampak. Sementara posisi UMK demikian besarnya dalam ekonomi daerah, sehingga begitu pentingnya membantu UMK untuk segera bangkit dari terpaan Covid-19 tersebut.Tujuan penelitian terapan ini adalah menganalisis dampak Covid-19 dan menyusun program pemulihan bisnis UMK menghadapi kondisi normal. Metode Analisis yang digunakan dalam penelitian ini adalah analisis deskriptif tabulasi dan grafis, dan analisis pemasaran. Hasil analisis menunjukkan sebagian besar (75%) merupakan wanita yang berumur 30-50 tahun. Dari responden penelitian ini, sebanyak 40% bergerak dibidang usaha makanan ringan dan minuman. Hasil uji paired samples terhadap asset, biaya dan keuntungan menunjukkan bahwa sebelum pandemi jauh berbeda dibandingkan dengan setelah pandemi. Untuk itu program pemulihan UMK yang perlu dilakukan yaitu penyiapan izin usaha, perbaikan kualitas produk, dan pengembangan digital marketing.
Pengembangan Bisnis Strategis untuk Produksi Minyak Serai Wangi di Indonesia: Studi Kasus PT Musim Panen Harmonis: Strategic Business Development for Lemongrass Oil Production in Indonesia: A Case Study of PT Musim Panen Harmonis Wijining Putri Pangestuti; Safira Fathin
Jurnal Sosial Terapan Vol 2 No 1 (2024): Jurnal Sosial Terapan, Volume 2 No.1 April 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.2.1.30-40

Abstract

This research examines the potential for business development in the agricultural sector of Indonesia, with a focus on the essential oil commodity derived from aromatic plants, particularly lemongrass oil (Cymbopogon winterianus). The lemongrass oil business trend continues to grow due to increasing demand, particularly for fragrances, household products, and pharmaceuticals. This study aims to analyze the company's internal and external environmental conditions, which will be represented through the nine elements of the Business Model Canvas (BMC).Using a case study approach, this research combines primary data from interviews with company personnel and secondary data from relevant literature. These data are then used to design a business model by categorizing the analysis results into the nine BMC elements. Subsequently, validation is performed for each BMC element, considering the company's internal and external factors. These factors are grouped into strengths, weaknesses, opportunities, and threats (SWOT) in the SWOT analysis. The results of validating the nine BMC elements and the SWOT analysis are the basis for improving PT Musim Panen Harmonis' business model. The research findings recommend several strategies for the company's business development involving improvements in all BMC elements. The SWOT analysis identifies various alternative strategies, such as expanding into the SME market, enhancing digital marketing effectiveness, diversifying product offerings, improving product packaging, and offering promotional pricing.
Co-Authors . Dahri Wijining Putri Pangestuti