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PERANAN ASPEK KEBERSIHAN PRODUKSI DAN KEHALALAN DI USAHA MIKRO RAHAYU KOTA SUBARAYA Zakariya Zakariya; Kunto Inggit Gunawan; Mataji Mataji
JPM17: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2019)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpm17.v4i2.2882

The micro business owner Rahayu with the mek "Pelita Hati" is located on Jl.PandugoVI / 7 Surabaya. This business was established since 2001 and is engaged in bakingbusiness. The produced types of cakes: nastar, syringe cake, peanut cake, cheese cake, chocolatecake, bowl cake, various types of bread and various kinds of pudding.The issue of Rahayu micro business includes:a. Production capacity has not fully met demand.b. Need to increase production capacity.Not able to make a business bookkeeping.c. Limited capital.d. Not yet have the ability to market online and have not fulfilled the administrativesystem.e. Need efficient business planning.The purpose of this activity is:a. To increase motivation, to be able to make clean and halal production.b. To improve the performance of Rahayu Surabaya micro business.The method of carrying out counseling and counseling material includes:a. The principle of cleanliness of production.b. Understanding the principles of sharia-based production cleanliness "i.c. Understand Japanese management principles in the cleanliness of production.d. Work hard.e. Religious spirit in language.Before the test was done, it was expected to occur:a. Increased understanding of hygiene aspects in carrying out production activities whichinclude: understanding aspects of work hygiene, compliance cleanliness, andcleanliness of the work environment.b. Improved Halal aspects which include: Halal use of raw materials for production, halalobtaining tools and their use, and not damaging the environment in production.Keyword: micro business - cleanliness production â€“ halalÂ production

EMPOWERMENT OF MICRO BUSINESSES OF SURABAYA IN MAKING AN ENVIRONMENTALLY FRIENDLY BUSINESS Zakariya Zakariya; Kunto Inggit Gunawan; Mataji Mataji
JPM17: Jurnal Pengabdian Masyarakat Vol 6 No 02 (2021): Vol. 06 No. 02 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpm17.v6i02.6313

Since the enactment of the Asean Economic Community (AEC) at the end of 2015 it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production, both goods and services. If this is not done, then Indonesia is a “soft” market for other Asean countries because Indonesia has the largest population size in Asean, which is close to nearly 260 million people. SMEs and micro enterprises, which are the manifestation of people's economic democracy, will be devastated when the heavy flow of goods and services from various Asean countries invades the Indonesian market. Realizing that, empowering SMEs and Micro Enterprises is a necessity and a necessity to be able to find a national identity that has a comparative and competitive advantage. The activity is one of the media in order to strengthen SMEs and Micro Enterprises. For this reason, in the proposed IbM (Science and Technology for the community) Cake Business Group in Penjaringan Sari Surabaya's Cake Village, we chose:1. AA Micro Business under the brand ADFUN; and2. Rahayu Micro Business under the brand PELITA HATI. Where both of them are engaged in the production of typical Surabaya cakes, which so far are both more distinctively known as the Surabaya cake village. This activity aims to improve product quality in the form of various kinds of products, so that there will be more choices of buyers and if there are more variants, the more attractive it is to buyers.

OPTIMIZATION OF DEMAND FOR LEADING SMI PRODUCTS IN PACITAN DISTRICT Kunto Inggit Gunawan; Mataji Mataji
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 1 (2022): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i1.1765

Empowerment of Micro, Small and Medium Enterprises as defined in Republic Act No. 20 Year 2008 About the Micro, Small and Medium Enterprises need to be conducted in a thorough, optimal, and sustainable through the development of a climate that is conducive, giving the opportunity seeks, support, protection, and development business as wide as possible, so as to be able to improve the position, role, and potential of the business Micro, Small and Medium Enterprises in realizing economic growth ,equity and increasing people's income , creating job opportunities , and alleviating poverty. The principle of empowering Micro, Small, and Medium Enterprises as mandated by Law of the Republic of Indonesia No. 20 of 2008 is: a. Growing independence, togetherness, and entrepreneurship for Micro, Small and Medium Enterprises to work on their own initiative; b. The realization of transparent, accountable and fair public policies ; c. Regional potential -based and market- oriented business development in accordance with the competencies of Micro, Small, and Medium Enterprises; d. Increased power competitiveness Enterprises Micro, Small, and Medium Enterprises; and e. Implementation of planning, implementation, and control in an integrated manner. The crucial issue is that not only SMEs in Pacitan Regency are able to produce superior products, but what is more important is how superior products can be marketed effectively and efficiently so that on a macro level it encourages regional economic growth and on a micro scale it encourages an increase in the income of IKM business actors. On this basis, a rational study based on existing regulations is needed to determine a marketing strategy fordeveloping superior products in the Pacitan Regency area . Based on the identification of strengths, weaknesses, opportunities and threats, it shows that: strengths and opportunities have a larger portion when compared to threats and weaknesses, even though weaknesses and threats have a smaller portion but should not be ignored, so the Department of Trade and Industry must be able to optimize development superior products as a support for income in order to improve the welfare of the community.

Upaya Meningkatkan Omzet Penjualan Pada Usaha Mikro Kue Tradisional “Laris“ Di Menur Pumpungan Kota Surabaya Kunto Inggit Gunawan; Mataji Mataji; Sigit Santoso
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i1.141

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the "best-selling" Traditional Cake Micro Business can improve its capabilities in the fields of production and business management and online marketing via social media. These outcomes are an indication of increased business empowerment.

Inovasi Produk Untuk Meningkatkan Omzet Penjualan Pada Usaha Mikro Kue Tradisional “ Puji Lestari “ Di Menur Pumpungan Surabaya Kunto Inggit Gunawan; Mataji Mataji; Sigit Santoso
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3382

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the Traditional Cake Micro Business "Puji Letari" can improve its capabilities in the field of production and business management. These outcomes are an indication of increased business empowerment.

Pengembangan Usaha Melalui Inovasi Produk dan Pemasaran Media Sosial pada Usaha Mikro Kue Tradisional “ Puji Lestari “ di Menur Pumpungan Surabaya Mataji Mataji; Sigit Santoso
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2024): Desember: Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i4.1622

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the Traditional Cake Micro Business "Puji Letari" can improve its capabilities in the field of production and business management. These outcomes are an indication of increased business empowerment.

OPTIMIZATION OF DEMAND FOR LEADING SMI PRODUCTS IN PACITAN DISTRICT Kunto Inggit Gunawan; Mataji Mataji
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 7 No. 1 (2022): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i1.1765

Empowerment of Micro, Small and Medium Enterprises as defined in Republic Act No. 20 Year 2008 About the Micro, Small and Medium Enterprises need to be conducted in a thorough, optimal, and sustainable through the development of a climate that is conducive, giving the opportunity seeks, support, protection, and development business as wide as possible, so as to be able to improve the position, role, and potential of the business Micro, Small and Medium Enterprises in realizing economic growth ,equity and increasing people's income , creating job opportunities , and alleviating poverty. The principle of empowering Micro, Small, and Medium Enterprises as mandated by Law of the Republic of Indonesia No. 20 of 2008 is: a. Growing independence, togetherness, and entrepreneurship for Micro, Small and Medium Enterprises to work on their own initiative; b. The realization of transparent, accountable and fair public policies ; c. Regional potential -based and market- oriented business development in accordance with the competencies of Micro, Small, and Medium Enterprises; d. Increased power competitiveness Enterprises Micro, Small, and Medium Enterprises; and e. Implementation of planning, implementation, and control in an integrated manner. The crucial issue is that not only SMEs in Pacitan Regency are able to produce superior products, but what is more important is how superior products can be marketed effectively and efficiently so that on a macro level it encourages regional economic growth and on a micro scale it encourages an increase in the income of IKM business actors. On this basis, a rational study based on existing regulations is needed to determine a marketing strategy fordeveloping superior products in the Pacitan Regency area . Based on the identification of strengths, weaknesses, opportunities and threats, it shows that: strengths and opportunities have a larger portion when compared to threats and weaknesses, even though weaknesses and threats have a smaller portion but should not be ignored, so the Department of Trade and Industry must be able to optimize development superior products as a support for income in order to improve the welfare of the community.

Sosialisasi Produk dan Pengelolaan Keuangan Usaha Mikro Kue Tradisional “Puji Lestari“ di Menur Pumpungan Kota Surabaya Mataji Mataji; Sigit Santoso
Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i2.1646

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, all economic actors—including SMEs and microenterprises—are expected to improve and adapt in order to enhance the quality of both goods and services. Failure to do so may result in Indonesia becoming a "soft target" market for other ASEAN countries, given its status as the most populous country in the region with over 270 million people. SMEs and microenterprises, which represent the embodiment of people-based economic democracy, would be particularly vulnerable if goods and services from various ASEAN countries continue to flood the Indonesian market. Recognizing this situation, empowering SMEs and microenterprises is not only necessary but inevitable to help the nation discover its identity through the development of comparative and competitive advantages. This activity began by identifying existing problems, followed by determining suitable solutions. The method used involves training and mentoring.The outcome of this initiative is the improved capability of the traditional cake microenterprise to optimize its sales by using locally sourced raw materials. As a result, the "Puji Lestari" Traditional Cake Microenterprise has successfully enhanced its production capacity and business management.Financial reporting is also a crucial aspect of business development. A well-maintained financial report reflects the progress of the business, particularly through the net profits it generates. These outcomes serve as indicators of increased empowerment and the strengthening of the enterprise.

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