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OPTIMALISASI PENJUALAN ONLINE UNTUK KELOMPOK USAHA KONVENSIONAL DI KELURAHAN BOJONG, KECAMATAN PONDOK TERONG, DEPOK Dyah Puspitasari Sunaryo Putri; Prayoga Bakti; Ihsan Supono; Marjuki Zulziar; Priyo Wibowo
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 3 (2020): Edisi Oktober
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i3.6875

Abstract

In the early of 2020 the world was shocked by the presence of the Covid-19, a virus with a very rapid spread and became the highest cause of death in the world. Indonesia is among of countries that heavily affected by this virus. Various policies are implemented so that the spread chain of the virus is broken, ranging from work from home, physical distancing to Large Scale Social Restrictions (PSBB). The impact of PSBB is also felt by offline shop owners who are forced to close their shops due to activity restrictions, which causes a loss of income or a drastic reduction in sales turnover. Due to the pandemic, business owners are required to do efforts to adapt to current conditions, one of which is utilizing technology in conducting online sales. Bojong Village, Pondok Terong Subdistrict, is an area that has many private business owners and MSMEs. In regard of the above problems statement, the Community Service Group (PKM) of the Industrial Engineering Study Program at the University of Pamulang held a training on the optimization of online sales during the Covid-19 pandemic for conventional business groups. It is expected that this training can increase the understanding of PKM participants using online sales technology to maintain their business.Keywords: Covid-19, PSBB, Technology, Online Sales
The Effect of Quality Service and Price Perceptions on Customer Satisfaction and its Implications For Repurchase Intentions of PT Pos Indonesia (Persero) Courier Service Customers Agus Fatkhurohman Handoyo; Vanessa Gaffar; Patria Adhistian; Priyo Wibowo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8141

Abstract

Quality Service and perceived service price determine customer satisfaction. Quality Service and perceived service price also have an impact on customer repurchase intentions. Satisfied customers tend to repurchase goods and services. This research aims to analyse the influence of Quality Service and price perception on customer satisfaction and the implications for customer repurchase intentions. The population in this study were users of PT Pos Indonesia Persero services in the Regional 2 Jakarta work area. The sampling technique is to use a simple random sampling method. The type of data used is primary data with questionnaires and secondary data with literature. The analysis tool used is Path Analysis, with Lisrel. The results of the research found that there is a direct influence between the Quality Service variable and the price perception variable on the customer satisfaction variable, there is a direct influence between the Quality Service variable, the price perception variable and the customer satisfaction variable on the intention to repurchase, and there is an indirect influence between the Quality Service variable and price perception variable on repurchase interest variable through the intervening variable customer satisfaction