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All Journal Jurnal Pariwisata Pesona Owner : Riset dan Jurnal Akuntansi Humanism : Jurnal Pengabdian Masyarakat Wiga : Jurnal Penelitian Ilmu Ekonomi
Cynthia Yohanna Kartikasari
Universitas Surabaya
Religion Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : Jurnal Pariwisata Pesona

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Assessing tourist satisfaction, future behavior, and destination image: a case study of Pantai Pasir Putih in Blitar Rohsuli Edi Peni; Cynthia Yohanna Kartikasari; Idfi Setyaningrum
Jurnal Pariwisata Pesona Vol. 9 No. 1 (2024): Edisi Juni 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v9i1.12781

Abstract

The rapid growth of the tourism industry in Indonesia has prompted the government to actively engage in efforts to develop the tourism sector to stimulate economic growth. One of the developments in the industry is the construction of the Southern Cross Road in several cities or districts. For example, Blitar Regency is renowned for its beautiful beaches, one of which is Pasir Putih Beach. This study measures the relationship between visitor satisfaction and future Behavior or recommendations to other tourists regarding destination image. Data for this study were obtained through questionnaires to individuals who have visited Pasir Putih Beach in Blitar Regency, with 200 questionnaires distributed. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that visitor satisfaction has a positive impact on destination image. Moreover, visitor satisfaction positively influences future Behavior in recommending Pasir Putih Beach to other tourists. Additionally, future Behavior positively impacts destination image and contributes to the economic benefits of individuals directly involved in tourism activities. Thus, an increase in tourist arrivals not only increases local revenue through tourism levies and taxes, but also creates business opportunities for local communities, creating a positive multiplier effect in the local economy around tourism destinations.
Co-Authors Idfi Setyaningrum, Idfi Muhammad Wisnu Girindratama Olivia Tanaya Rohsuli Edi Peni Yohana Wahyu Prasetyowatie