Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Business and Behavioural Entrepreneurship JIEB : Jurnal Ilmiah Ekonomi Bisnis
Diah Ismayanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALISIS PERTUMBUHAN EKONOMI DI KABUPATEN HULU SUNGAI UTARA Puji Hastuti; Diah Ismayanti
Jurnal Ilmiah Ekonomi Bisnis Vol 3 No 1 (2017): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.738 KB) | DOI: 10.35972/jieb.v3i1.51

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui laju pertumbuhan ekonomi di Kabupaten Hulu Sungai Utara selama periode 2011 – 2015 (2) dan mengetahui sektor-sektor ekonomi yang menjadi basis untuk dikembangkan sebagai penunjang laju pertumbuhan ekonomi di Kabupaten Hulu Sungai Utara. Penelitian ini menggunakan data produk Domestik Regional Bruto (PDRB) Kabupaten Hulu Sungai Utara dan metode analisis yang digunakan adalah model basis ekonomi yang tercermin pada analisis Location Quotient (LQ) yang dilengkapi analisis Shift Share, yang berguna untuk mengetahui sector-sektor unggulan di Kabupaten Hulu Sungai Utara. Berdasarkan hasil penelitian ditemukan banyak sektor dengan indeks LQ > 1 dan merupakan basis ekonomi. Dari sector basis ekonomi tersebut ada 3 sektor dengan indeks LQ tertinggi yang merupakan sector yang memiliki kekuatan ekonomi yang cukup baik dan sangat berpengaruh terhadap peningkatan pertumbuhan ekonomi di Kabupaten Hulu Sungai Utara. Kata kunci : Pertumbuhan Ekonomi, Location Quotient, Shift Share
ANALISIS DAMPAK WISATA KAMPUNG PELANGI TERHADAP PENINGKATAN PENDAPATAN MASYARAKAT SEKITAR (PEDAGANG) DI KELURAHAN KEMUNING KECAMATAN BANJARBARU SELATAN Puji Hastuti; Diah Ismayanti
Jurnal Ilmiah Ekonomi Bisnis Vol 4 No 1 (2018): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.122 KB) | DOI: 10.35972/jieb.v4i1.186

Abstract

ANALISIS FORECASTING PENJUALAN PRODUK HANDPHONE MERK SAMSUNG DI COUNTER SAMSUNG Q MALL BANJARBARU Puji Hastuti; Diah Ismayanti
Jurnal Ilmiah Ekonomi Bisnis Vol 5 No 1 (2019): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.638 KB) | DOI: 10.35972/jieb.v5i1.254

Abstract

Abstract: This research do with aim for forecast sales brands Samsung mobile products in counter Samsung Q Mall Banjarbaru for three montht front. Data type used is secondary data from date of sales os Samsung brand mobile phone. Data analysis techniques used is using method Double Exponential Smoothing with alpha 0,1 ; 0,3 ; 0,5 and 0,7. Based on the result reseach that has do then could explained that alpha 0,1 produces Mean Absolute Error of 39.477.372,73 ; alpha 0.3 produces Mean Absolute Error of 34,280,518.18 ; alpha 0.5 produces Mean Absolute Error of 22,722,636.36 ; and alpha 0.7 produces Mean Absolute Error of 74,937,330.82. With calculation forecasting the best for sales brands Samsung Mobile [roducts in counter Samsung Q Mall Banjarbaru for three month to front is with using alpha 0,5 , this proven from the result forecasting the error smallest that is amounting to 22.722.636,36 compared with use alpha 0,1 ; 0,3 and 0,7.With knew forecasting sales for 3 months forward expected can tobe reference for company for estimate profit and make Policy company for future period. Keywords: forecasting, sales, Samsung, Q Mall Banjarbaru Abstrak: Penelitian ini dilakukan dengan tujuan untuk meramalkan (Memforecast) penjualan produk Handphone Merk Samsung Di Counter Samsung Q Mall Banjarbaru selama tiga bulan ke depan.  Jenis Data yang digunakan adalah data sekunder yang berasal dari data penjualan Handphone Merk Samsung.  Teknik analisa data yang digunakan yaitu,  menggunakan metode Doubel Exponential Smoothing dengan alpha 0,1;  0,3;  0,5; dan 0,7.  Berdasarkan hasil penelitian yang telah dilakukan maka dapat dijelaskan bahwa:  alpha 0,1 menghasilkan Mean Absolute Error sebesar 39.477.372,73;  alpha 0,3 menghasilkan Mean Absolute Error sebesar 34.280.518,18;  alpha 0,5 menghasilkan Mean Absolute Error sebesar 22.722.636,36; dan alpha 0,7 menghasilkan Mean Absolute Error sebesar 74.937.330,82. Dengan demikian perhitungan peramalan (Forecast) yang terbaik untuk penjualan produk Handphone Merk Samsung Di Counter Samsung Q Mall Banjarbaru selama tiga bulan ke depan adalah dengan menggunakan alpha 0,5, hal ini terbukti dari hasil peramalan (Forecast) Errornya terkecil yaitu sebesar 22.722.636,36 dibandingkan dengan menggunakan alpha 0,1;  0,3  dan 0,7. Dengan diketahuinya peramalan penjualan utk 3 bulan kedepan diharapkan bisa menjadi acuan bagi perusahaan untuk memperkirakan keuntungan dan membuat kebijakan perusahaan untuk periode yang akan datang. Kata kunci : Peramalan, Penjualan, Samsung, Q Mall Banjarbaru
The Effect of E-Commerce, Sales Promotion, and Impulse Buying Behaviour of College Student in Indonesia Ambo Paerah; Verawaty; Diah Ismayanti
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 1 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.1.03

Abstract

The rapid development of information technology has significantly transformed various aspects of daily life, including shopping activities. E-commerce has become an integral part of everyday life, especially among the younger generation such as university students. In Indonesia, the usage of e-commerce platforms like Shopee, Tokopedia, and Lazada has dramatically increased, particularly during the Covid-19 pandemic. This study aims to analyze the impact of e-commerce and sales promotions on impulse buying behavior among Indonesian university students. Using a quantitative approach, we surveyed 400 students from various universities across Indonesia. Data were collected through online questionnaires and analyzed using SPSS for descriptive statistics and regression analysis. The findings reveal that website quality and sales promotions significantly influence impulse buying behavior. Higher website quality, characterized by easy navigation, attractive design, and secure transactions, enhances the likelihood of impulsive purchases. Moreover, sales promotions, including discounts, flash sales, and special offers, are found to be highly effective in triggering impulse buying. The combined effect of website quality and sales promotions further amplifies this behavior. These results suggest that e-commerce platforms targeting university students should optimize their website quality and employ attractive sales promotions to maximize the effectiveness of their marketing campaigns. Understanding these factors can provide valuable insights for e-commerce businesses to develop more effective and efficient marketing strategies tailored to the behavioral tendencies of young consumers.
Co-Authors Ambo Paerah Puji Hastuti Verawaty