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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Quantitative Economics and Management Studies Jurnal ABM Mengabdi TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Minfo Polgan (JMP) Jurnal Indonesia Sosial Sains Asian Journal of Social and Humanities
Sri Utami Ady
Faculty Of Economics And Business, Universitas Dr. Soetomo, Jl. Semolowaru No.84, Kec. Sukolilo, Surabaya, 60118, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences

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Journal : Jurnal Abdi Insani

 1 
PENINGKATAN SKILL DAN DIGITAL MARKETING INDUSTRI MAKANAN PADA USAHA MIKRO “CAHAYA” PASURUAN Sri Utami Ady; Alvy Mulyaningtyas; Litafira Syahadiyanti; Fany Meyranda Putri; Mar'atus Sholikhah; Duvan Hermansyah Yudi Astono
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1105

Abstract

The home industry is a household craft business with 1-4 workers. The home industry that was a partner in this PKM was the "CAHAYA" Micro Enterprise. The partner problems were: 1. Business management, which was still conventional, 2: finance, 3. Marketing was still minimal. The target to be achieved was that Partners could improve knowledge, skills, and quality of human resources, make financial reports, and use promotional tools through social media. to increase the knowledge and skills of partners to help improve the income of the "CAHAYA" Micro Business to increase its contribution to the family economy through training in business governance, finance, and digital marketing. PKM activities carried out include training, practice, and assistance in culinary business management, training in preparing financial reports according to accounting principles, training and assistance in using social media Instagram, WA business, and TikTok as well as FGD (Focus Group Discussion) with culinary entrepreneurs. The results of this service were increased knowledge and skills of partners in business governance, financial management, and the use of social media for promotions, as well as increased sales. Conclusion: This PKM activity has been able to improve Partners' knowledge and skills to increase their contribution to the family economy, becoming more independent, creative, and efficient MSMEs.
Co-Authors Abdur Rachman Alkaf Alvy Mulyaningtyas Andy Hendra Suryaka Duvan Hermansyah Yudi Astono Eddy Yunus Fany Meyranda Putri Ilya Farida Litafira Syahadiyanti Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mustika Winedar Nur Sayidah Nur Sayidah Sri Susilowati Sukanti Swastikawati Wahyu Widayati