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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management
Sefina Isna Asaroh
Universitas KH. A. Wahab Hasbullah
Economics, Econometrics & Finance Education Social Sciences Other

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Costumer Satisfaction On Wedding Organizer During The Covid-19 Pandemic (Adinata Wedding Organizer Case Study) Sefina Isna Asaroh; Mar'atul Fahimah
INCOME: Innovation of Economics and Management Vol 1 No 3 (2022): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (826.444 KB) | DOI: 10.32764/income.v1i3.1866

Abstract

This study aims to determine the influence of people, process, and physical evidence on costumer satisfaction at adinata wedding organizers during the covid-19 pandemic. This type of research is associative research. with the form of research is a quantitative approach. the sampling technique used purposive sampling, the respondents of this study were contumers who used the services of a wedding organizer from March 12, 2020 to June 12, 2021 with a total sample of 40 respondents. Data collection techniques using the method of observation and questionnaires. The research instrument used in this study was a questionnaire (Questionnaire). The data analysis technique in this study uses multiple linear regression, partial T test and simultaneous F test, the data is processed using the SPSS 26 program. The results of this research show that there is no significant effect of people on costumer satisfaction, while process has a significant effect on customer satisfaction. and physical evidence has a significant influence on contumer icon satisfaction in choosing Adinata wedding organizer services during the covid-19 pandemic.
Membentuk Jiwa Entrepreneur di Masa Pandemi untuk Meningkatkan Perekonomian Desa Tinggar Ashlihah Ashlihah; Nanik Tri Wulandari; Sefina Isna Asaroh
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2021): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

Pada penelitian ini pedagang di desa Tinggar mengalami penurunan Ekonomi, sebab terkendala covid-19 yang sedang menyerang di negara Indonesia. Metode yang digunakan pada kegiatan ini adalah menggunakan metode seminar melalui bentuk sosialisasi, dalam situasi ini tindakan dari peserta dalam seminar kewirausahaan mampu membekali ilmu dengan pola pikIr yang mandiri dan kreatif dapat menciptakan produk yang dapat dijual kembali, dengan bahan dari penjualan warga yang sedang mengalami penurunan, maka solusi berinovasi serta pasar online bisa menjadikan ekonomi di desa Tinggar lebih baik lagi. Serta mampu bersaing dalam persaingan dagang di masa pandemi covid-19 dalam pasar online maupun offline. Warga dapat meningkatkan ekonomi dengan cara yang berbeda dimasa pandemi covid-19.
Co-Authors Ashlihah Mar’atul Fahimah Nanik Tri Wulandari