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All Journal Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Performance : Jurnal Bisnis dan Akuntansi JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat ALMUJTAMAE: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Dedication : Jurnal Pengabdian Masyarakat
Mar’atul Fahimah
Universitas KH. A. Wahab Hasbullah
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Sosialisasi Inovasi Dan Strategi Pemasaran Produk Industri Kecil Di Era New Normal Ino Angga Putra; Mar’atul Fahimah; Khotibul Umam; Kismarotul Jannah
Dedication : Jurnal Pengabdian Masyarakat Vol 6 No 1 (2022)
Publisher : LPPM IKIP Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v6i1.652

Abstract

Tujuan kegiatan pengabdian ini antara lain: a) meningkatkan strategi pemasaran produk-produk industri kecil yang ada di desa Brangkal, b) meningkatkan inovasi produk supaya diminati oleh konsumen, c) membantu meningkatkan kemampuan pelaku usaha/industri dalam inovasi dan strategi pemasaran, dan d) membantu dalam tata cara mengurusi izin usaha dan pelabelan produk. Metode yang digunakan pada kegiatan ini adalah menggunakan metode pelatihan melalui bentuk sosialisasi, pelatihan, dan pendampingan secara intensif sampai dapat melakukan pembuatan produk inovasi. Kegiatan ini diikuti sebanyak 20 peserta dari pelaku usaha dengan bertempat di Balai Desa Brangkal Kecamatan Bandarkedungmulyo Kabupaten Jombang pada tanggal 27-30 Oktober 2020. Hasil pengabdian menunjukkan bahwa penilaian keterampilan pelaku usaha sebesar 70% peserta pelatihan memiliki keterampilan yang baik ketika pembutan produk inovasi dan 30% peserta pelatihan dalam kategori dengan keterampilan yang cukup baik dalam pembuatan produk inovasi. Kegiatan ini sangat penting dilaksanakan agar dapat membantu program pemerintah dalam pengentasan kemiskinan dan penanggulangan pengangguran di Indonesia.
REBRANDING PRODUK SEBAGAI UPAYA PENINGKATAN KUALITAS PRODUKSI JAMU DI DESA MOJOKAMBANG JOMBANG Suci Prihatiningtyas; Mar’atul Fahimah; Novia Ayu Sekar Pertiwi; Fitri Umardiyah; Nisrina Nur Vieda Fitri
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 3 (2021): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v4i3.33535

Abstract

Kegiatan sosialisasi rebranding produk sebagai upaya peningkatan kualitas produk jamu di desa adalah suatu kegiatan yang ditujukan kepada masyarakat di Desa Mojokambang agar mereka memperoleh ilmu tentang kewirausahaan sehingga para penggusaha yang ada di Desa Mojokambang mendapatkan ilmu lebih tentang materi rebranding produk. Metode pelaksanaan meliputi observasi, meminta izin ke mitra, tahap pelaksanaan, pelatihan dan terakhir tahap evaluasi. Sosialisasi ini berisikan tentang penyampaian materi akan pentingnya keahlian dalam berwirausaha dengan memanfaatkan usaha yang saat ini dimiliki. Adapun hasil monitoring dan evaluasi berupa respon peserta terkait dengan materi yang telah disampaikan dalam kegiatan sosialisasi rebranding produk sebagai upaya peningkatan kualitas produk jamu di desa. Hasil pelatihan seminar ini diperoleh bahwa respon peserta terhadap materi yang telah disampaikan berkategori baik dengan persentase rata-rata 89%. Secara keseluruhan peserta yang diambil yaitu dari para pengusaha yang ada di Desa Mojokambang dan remaja karang taruna Desa Mojokambang yang mampu memberikan respon positif terhadap kegiatan sosialisasi rebranding produk sebagai upaya peningkatan kualitas produk jamu di desa
3P Marketing Strategy to Increase Furniture Sales Volume at CV Karya Apik Jombang Dita Caturani; Suci Prihatiningtyas; Mar'atul Fahimah
INCOME: Innovation of Economics and Management Vol 1 No 1 (2021): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.311 KB)

Abstract

Marketing strategy is a very important thing and affects a business or business. A company established not only produces a product or service, the company is certainly required to continue to survive in the long term. Therefore, the company must have a marketing plan or strategy that is made in detail and directed in various related fields, so that it can achieve the right goals and objectives that have been planned from the start. This study aims to determine the marketing strategy to increase the volume of furniture sales at CV Karya Apik Jombang. This research is a survey with qualitative research. Data collection techniques using observation, personal interviews with the director and study documentation. The data analysis technique used is descriptive qualitative analysis method. The results of this study indicate that the marketing strategy consisting of product, promotion and distribution has a positive effect on increasing the volume of furniture sales at CV Karya Apik Jombang.
Marketing Strategy for Creative SMEs in Entering the Export Market Elsya Rima Dalia Muhlas; Suci Prihatiningtyas; Mar'atul Fahimah
INCOME: Innovation of Economics and Management Vol 1 No 1 (2021): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.644 KB)

Abstract

This study aims to determine the target market carried out by AMMIC (Association of Independent IKM Creative Partners) in order to support the export activities of SME/IKM products. AMMIC (Association of Mandiri IKM Creative Partners) is an organization that exports and markets hardcraft and Food and Beverage products. The method used is a case study, which takes a certain object for in-depth analysis to provide the results of an analysis of the export-scale SME market development at AMMIC (Association of Independent IKM Creative Partners) with data collection techniques, namely interviews, literature studies, and observations and it can be concluded that the target export-scale SME market using product strategy, price strategy, distribution strategy, promotion strategy. Some of the obstacles faced when the products are to be exported, one of which is the limited cost for exports which is quite large. Food, beverage and craft SMEs must pay for official barcode registration, packaging design fees, registration of Haki (Industrial Brands and Designs), Halal Certification, distribution permits and other costs, including promotional costs in order to compete in the export market. This considerable cost can be borne together in an AMMIC group that builds common strength which is based on the spirit of living together.
Service Quality Interior Caffe CV. Apik Kayu Banjardowo Jombang Village Ahmad Jainuri; Suci Prihatiningtyas; Mar'atul Fahimah
INCOME: Innovation of Economics and Management Vol 1 No 2 (2021): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.636 KB)

Abstract

This study aims to determine the effect of service quality (reliability, responsiveness, assurance, empathy, physical evidence) on consumer satisfaction at CV. Kayu Apik and the most dominant variables affect consumer satisfaction CV. Apik jombang wood. This research uses a qualitative approach with the type of case study research. There are two sources of data in this research, namely primary and secondary data. The data collection used by the author in this research is purposive sampling. Data collection techniques were carried out by interview, observation, and documentation. In this study, the research instruments were: the researcher himself as the main instrument, interview guidelines, and field notes. The data analysis technique used is descriptive analysis of the results of the interview, the researcher will describe and analyze based on the theoretical framework used in this study. The data validity technique used by the researcher is triangulation. Triangulation is a technique of checking the validity of data that utilizes something other than the data for checking purposes or as a comparison against the data. The results show that the effect of service quality (trustworthiness, responsiveness, assurance, empathy, physical evidence) on customer satisfaction at CV. Kayu Apik is very good and the most dominant variable influencing consumer satisfaction CV. Kayu Apik Jombang is the dimension of Reability and Assurance.
Costumer Satisfaction On Wedding Organizer During The Covid-19 Pandemic (Adinata Wedding Organizer Case Study) Sefina Isna Asaroh; Mar'atul Fahimah
INCOME: Innovation of Economics and Management Vol 1 No 3 (2022): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (826.444 KB) | DOI: 10.32764/income.v1i3.1866

Abstract

This study aims to determine the influence of people, process, and physical evidence on costumer satisfaction at adinata wedding organizers during the covid-19 pandemic. This type of research is associative research. with the form of research is a quantitative approach. the sampling technique used purposive sampling, the respondents of this study were contumers who used the services of a wedding organizer from March 12, 2020 to June 12, 2021 with a total sample of 40 respondents. Data collection techniques using the method of observation and questionnaires. The research instrument used in this study was a questionnaire (Questionnaire). The data analysis technique in this study uses multiple linear regression, partial T test and simultaneous F test, the data is processed using the SPSS 26 program. The results of this research show that there is no significant effect of people on costumer satisfaction, while process has a significant effect on customer satisfaction. and physical evidence has a significant influence on contumer icon satisfaction in choosing Adinata wedding organizer services during the covid-19 pandemic.
The Influence of Attraction, Amenity, Health Protocol on Tourist Destinations Re-Visit Interest During The Covid-19 Pandemic Gian Diva Bayu Krisdamulti; Mar'atul Fahimah
INCOME: Innovation of Economics and Management Vol 1 No 2 (2021): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.862 KB)

Abstract

The purpose of the research is to identify the effect of the tourism components is tourist attraction, amenities, and health protocol during pandemic covid-19 at the Banyu Mili tourist destination in Wonosalam Jombang. This research used a quantitative descriptive approach. This research used descriptive analysis and multiple linear regression analysis.. The sampling technique used in this research is non probability sampling with Purposive Sampling approach. The sample in this research were the visitors of Banyu Mili tourist destination in Jombang city with 103 respondents. Based on the T test results, it has known that tourist attractions has positive and significant effect towards interest to revisit in Banyu Mili, while accessibilities, amenities, ancillary service and health protocol have no significant effect on the tourists' revisiting interest. Based on research result that tourist attraction has the most dominant influence on the interest in revisiting tourist. The better a tourist attraction have, the bigger tourists' revisiting interest will be at Banyu MIli Wonosalam Jombang.
Minat Beli pada Marketplace yang berbasis UMKM : Tokopedia dan Bukalapak Mar'atul Fahimah
JoEMS (Journal of Education and Management Studies) Vol 1 No 1 (2018): (Oktober 2018)
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.655 KB)

Abstract

Perkembangan internet mengalami kemajuan yang sangat pesat di Indonesia. Seluruh aspek kehidupan manusia yang terkena dampak signifikan kehadiran internet salah satunya yaitu sektor bisnis sedangkan individu merupakan pelaku internet yang memiliki hak dan kemampuan untuk berinteraksi dengan individu lain tanpa batasan apapun. Minat merupakan salah sutu prediktor dari perilaku konsumen karena minat menggambarkan bagaimana perilaku seseorang terhadap sesuatu.Para pebisnis telah berhasil mengembangkan bisnisnya melalui media internet.Laman marketplace merupakan situs yang digunakan oleh pebisnis untuk memudahkan pembeli dalam mencari toko daring yang diinginkan, diantaranya seperti Tokopedia.com dan Bukalapak.com.Penelitian ini bertujuan untuk menganalisis perbedaan minat beli di Tokopedia.com dan Bukalapak.com.Metode pendekatan yang digunakan dalam penelitian ini adalah deskriptif dengan jenis penelitian komparatif.Sumber data dalam penelitian ini adalah data primer dan data sekunder.Teknik pengambilan sampel dalam penelitian ini adalah non probability sampling dengan menentukan anggota sampel menggunakan accidentalsampling.Hasil penelitian menunjukkan bahwa tidak ada perbedaan minat beli di Tokopedia.com dan Bukalapak.com.Hasil analisis tersebut dapat menjadi tantangan untuk para pebisnis agar lebih meningkatkan strategi bersaing di toko daring
Pengaruh Green Marketing Dan Brand Equity Terhadap Purchase Intention Air Minum Dalam Kemasan Merek Aqua (Studi Pada Masyarakat Di Kabupaten Jombang) Vindi Nur Maharani; Muhyidin Zainul Arifin; Mar’atul Fahimah
JoEMS (Journal of Education and Management Studies) Vol 2 No 1 (2019): (Februari 2019)
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.193 KB)

Abstract

ABSTRACT This research discusses the influence of green marketing and brand equity on purchase intention bottled drinking water brand AQUA in society Jombang. The purpose of this research to determine whether there is a correlation between green marketing and brand equity with purchase intention bottled drinking water brand AQUA in Jombang City. The results of hypothesis testing partial and simultaneously show that green marketing and brand equity is influence purchase intention bottled drinking water brand AQUA. It’s mean that, if the value of green marketing and brand equity down/up so purchase intention bottled drinking water brand AQUA will decrease/increase. The correlation between green marketing, brand equity, and purchase intention is moderate, so the company need for product innovation, improve product quality, distribution, marketing, and other operational activities to increase purchase intention.
IMPLEMENTASI BRAND ACTIVATION LACTOGROW HAPPY WONDERLAND Mar'atul Fahimah
MARGIN ECO Vol 1 No 1 (2017): Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (105.526 KB) | DOI: 10.32764/margin.v1i1.135

Abstract

Salah satu bentuk komunikasi pemasaran terintegrasi yaitu komunikasi pemasaran brand activation. Kegiatan tersebut sering dilakukan oleh perusahaan-perusahaan dalam mengkomunikasikan produknya dengan lebih mendekatkan ke khalayak sasaran secara personal. Proses penyusunan perencanaan kegiatan brand activation perlu adanya suatu strategi, agar implementasi kegiatan brand activation ini dapat efektif dan tercapai tujuan komunikasinya. PT Nestle melalui produk LactoGrow membuat kegiatan komunikasi pemasaran yang lebih menarik perhatian konsumen, yaitu melalui kegiatan brand activation yang dilakukan dengan berdasar pada program promosi yang berjudul LactoGrow Happy Wonderland. Penelitian ini menggunakan kegiatan brand activation LactoGrow Happy Wonderland Experience yang dilakukan PT Nestle sebagai subjek penelitian untuk mengetahui proses perencanaan hingga implementasi kegiatan brand activation tersebut serta mengetahui peran kegiatan brand activation itu dalam mewujudkan loyalitas konsumen. Penelitian ini menggunakan metode deskriptif kualitatif, dengan menggunakan jenis penelitian studi evaluatif. Penelitian ini lebih melihat bagaimana proses perencanaan hingga implementasi yang terjadi di dalam aktivitas brand activation tersebut. Proses pengumpulan data dalam penelitian ini dengan wawancara, observasi dan dokumentasi dari objek penelitian. Objek penelitian ini yaitu produk LactoGrow dengan fokus utama proses perencanaan hingga implementasi dari kegiatan aktivitas brand activation program LactoGrow Happy Wonderland. Kesimpulan yang dapat ditarik dari penelitian ini adalah Proses perencanaan dalam menyusun strategi brand activation terstruktur dengan berdasar teori Philip Kotler yaitu elemen pengembangan program komunikasi dan promosi total yang efektif. Dalam proses implementasinya beberapa aktivitas sesuai dengan perencanaanya. Adanya kegiatan brand activation program LactoGrow Happy Wonderland mampu meningkatkan sales volume LactoGrow. Disimpulkan bahwa konsumen dapat dikatakan loyal terhadap produk Lactogrow. Kata Kunci : Brand Activation, Loyalitas konsumen, Sales Volume
Co-Authors Ahmad Jainuri Akhmad Taqiyuddin Ani Yufida Umsa Ani Yufida Umsa Arivatu Ni'mati Rahmatika Arjuna Adi Pratama Arti Kurniasari Aulia Azni Rahmadani Azis Pujiarto Bekti Widyaningsih Dita Caturani Eka Novita Sari Elsya Rima Dalia Muhlas Evi Mayanti Muyassaroh Fitriah Nur Amanah Gian Diva Bayu Krisdamulti Hifi Rini Puspita Ino Angga Putra Khotibul Umam Khotim Fadhli Khotim Fadhli Kismarotul Jannah Laila Nur Fatikha Lailatul Fitri Fajriyah Laily Fitriyah Linda Armada Ningsih Mar'atus Sholikhah Maratul Marhamah Muhyidin Zainul Arifin Muhyidin Zainul Arifin Ninik Ismawati Nisrina Nur Vieda Fitri Ospa Pea Yuanita Meishanti Pertiwi, Novia Ayu Sekar Rohmat Hidayat Sefina Isna Asaroh Septi A. I. Kusuma Siti Munawaroh Suci Prihatiningtyas Umardiyah, Fitri Umi Kulsum Nur Qomariyah Umi Latifah Vindi Nur Maharani Whike Dwi Andani