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STRATEGI KOMUNIKASI STASIUN RADIO DALAM MENGHADAPI KONVERGENSI MEDIA Pupu Jamilah
Jurnal Ilmu Komunikasi PROGRESSIO Vol 2, No 1 (2021): Maret 2021
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

AbstractThis study aims to determine the communication strategy of Radio Tjandra FM Cianjur in facing media convergence. The subjects of this study consisted of 6 employees who knew the strategy and implementation of media convergence on Tjandra FM Cianjur radio, either as policymakers or policy implementers in the field. The basis of the theory used is New Media by Pierre Levy. This research uses qualitative research methods with a case study approach. Data collection activities used were interviews, observation, and documentation.The results of this study found that to adapt to current technological advances, namely the internet. (1) Tjandra FM Radio converges media by combines conventional media with internet media. That is, not only doing on air but also marketing content through social media, such as Facebook, Twitter, Instagram, websites, and radio streaming applications. (2) Tjandra FM Radio branding audiences for promotion and image building. The strategy is carried out by not only broadcasting on air but also off-air using OB Van (On Board Van), as well as being an event organizer at an event. Keywords: Communication strategies, qualitative, media convergence. 
FINAL EVALUATION OF RADIO STATION COMMUNICATION STRATEGY FOR MEDIA CONVERGENCE Pupu Jamilah; Yessi Sri Utami; Endrian Kurniadi
Cakrawala Jurnal Penelitian Sosial Vol 9 No 1 (2020)
Publisher : Universitas Kristen Satya Wacana

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ABSTRACT This study aims to determine the communication strategy of Radio Tjandra FM Cianjur in facing media convergence. The subjects of this study consisted of 6 employees who knew the strategy and implementation of media convergence on Tjandra FM Cianjur radio, either as policymakers or policy implementers in the field. The basis of the theory used is New Media by Pierre Levy. This research uses qualitative research methods with a case study approach. Data collection activities used were interviews, observation, and documentation. The results of this study found that to adapt to current technological advances, namely the internet. (1) Tjandra FM Radio converges media by combines conventional media with internet media. That is, not only doing on air but also marketing content through social media, such as Facebook, Twitter, Instagram, websites, and radio streaming applications. (2) Tjandra FM Radio branding audiences for promotion and image building. The strategy is carried out by not only broadcasting on air but also off-air using OB Van (On Board Van), as well as being an event organizer at an event. Keywords: Communication strategies, qualitative, media convergence.
Dialektika Relasional Transgender dengan Keluarga: Fenomenologi Transgender dalam Keluarga di Kabupaten Cianjur Yessi Sri Utami; Pupu Jamilah; Muhammad Taupiq Ibrahim
ijd-demos Volume 4 Issue 4 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i4.345

Abstract

AbstractThis study aims to examine the relationship between transgender and family in negotiating identity tendencies as transgender. The family is the smallest social group in society, has a vital role in the mental and physical development of each family member, and is also the group most affected by the clash of social norms related to gender construction. The results of this study indicate that transgender people negotiate their identity tendencies with verbal and non-verbal communication, occurring over a long period of time. The dialectical relationships that are established are not linear nor are they bound by space and time. However, the level of intimacy between transgender and family is linear, bound in units of space and time. The level of rejection and acceptance of gender identity will affect the level of intimacy in family relationships. Negotiating identity begins when the research subject experiences awareness of identity tendencies that are different from the social construction of gender. Forming a conceptual dialectic where conflicts that occurred in past relationships are dialectical elements that frame a relationship to be able to overcome subsequent conflicts.Keywords: relationship, transgender, family, dialectic, acceptance AbstrakPenelitian ini bertujuan menelaah hubungan transgender dengan keluarga dalam menegosiasikan kecenderungan identitas sebagai transgender. Keluarga merupakan kelompok sosial terkecil dalam masyarakat, mempunyai peranan vital dalam pekembangan mental dan fisik setiap anggota keluarga, juga merupakan kelompok yang paling terdampak oleh benturan norma sosial terkait konstruksi gender. Hasil dari penelitian ini menunjukan bahwa transgender menegosiasikan kecenderugan identitasnya dengan komunikasi verbal dan nonverbal, terjadi dalam kurun waktu yang panjang, Hubungan dialektika yang terjalin tidak bersifat linear juga tidak terikat pada ruang dan waktu. Namun tingkat keintiman hubungan transgender dengan keluarga bersifat linear, terikat dalam satuan ruang dan waktu. Tingkat penolakan dan penerimaan identitas gender akan berpengaruh terhadap tingkat keintiman dalam hubungan keuarga. Menegosiasikan identitas dimulai sejak subjek peneitian mengalami kesadaran terhadap kecenderungan identitas yang berlainan degan konstrksi sosial terhadap gender. Membentuk dialektika konseptual dimana konflik yang terjadi dalam hubungan dimasalalu merupakan elemen diaektika yang membinkai sebuah hubungan untuk dapat mengatasi konflik-konflik berikutnya.Kata kunci: hubungan, transgender, keluarga, dialektika, penerimaan
RELATIONSHIP BETWEEN DIGITAL SKILL COMPETENCE AND LEARNING-LOSS MITIGATION IN STUDENT VIDEOGRAPHY COURSES OF COMMUNICATION SCIENCES STUDY PROGRAM PUTRA INDONESIA UNIVERSITY CIANJUR (UNPI) Aminah Agustinah; Pupu Jamilah; Shofia Fardliyah Rahmah
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Digital skill is the ability to use technology and information from digital devices effectively and efficiently in various contexts, such as academic, career, and everyday life. Digital literacy, namely literacy rooted in computer literacy and information literacy. Learning loss is a term used to describe the loss of knowledge and skills, either in general or specific, or the occurrence of a decline in the academic process due to certain factors. Learning-loss mitigation is an effort in the process of recovering the critical period of learning due to the Covid-19 pandemic. The purpose of this study was to obtain an overview of the relationship between digital skill competencies and learning-loss mitigation in the videography course of students of communications science study program of the University of Putra Indonesia. This thesis is a quantitative research with descriptive analysis approach and simple regression analysis. The script of this study indicate that there is no significant relationship between digital skill competence and learning-loss mitigation in the videography course of students of communications science study program of the University of Putra Indonesia, Cianjur district.
IMPLEMENTATION OF RADIO STATION COMMUNICATION STRATEGIES WITH COMBINING NEW MEDIA INTERNET (Case Study at PT. Radio Tjandra Buana Suara FM Cianjur) Pupu Jamilah
Jurnal Multidisiplin Sahombu Vol. 3 No. 02 (2023): Jurnal Multidisiplin Sahombu
Publisher : Sean Institute

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This research aims to determine the process of implementing strategies in dealing with media convergence .Tjandra FM Radio developed from initially being limited to conventional radio but then developed by combining it with new media such as the internet . The theoretical basis used is New media from Pierre Levy. This research uses a qualitative research method with a case study approach. In its implementation, Radio Tjandra no longer only broadcasts on air on radio but also utilizes internet media as a process of expanding listeners, increasing existence and also broadcasting advertisements. What is done is by creating a social media account. such as Facebook, Twitter, Instagram, creating websites and streaming radio applications. Apart from that, Radio Tjandra also carries out many off air or on air activities in busy places using an OB Van. The results of the implementation process of the strategy of combining radio with the internet have not yet produced maximum results for expanding advertising, however for expanding listening it has provided significant results as proven by increasing the number of listeners every day.So the future challenge for Radio Tjandra FM is how to find new, more interesting innovations, and also develop existing human resources so that the initial vision and mission can be achieved and the radio's existence increase
The Utilization and Strengthening the Market Digital Management for Batik Cianjur Community to Spread the Market Consumers of Batik Cianjur Viena, Destiana Husnul Chotimah; Muhammad Adikuncoro; Pupu Jamilah
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5569

Abstract

Community Service Program - Pengabdian Masyarakat Pemula (PMP) is a program that aims to help Batik Cianjur Community who are members of Batik Cianjur Community to marketing Batik products more broadly, especially with introducing the products that has a significant meaning of local culture and wisdom to the world through https://www.komunitasbatik.com . This website will be managed independently by the Cianjur Batik community which is driven by Dahlia Batik Genturan, Rajafa Batik, and VienaCraft. The method it used in this program was through the assessment to identify the needs of target partners, website content design (blueprint), promotional  content workshop and maintenance, straightening community management. The batik craftsmen, members of Batik Cianjur Community will be given a training to establish the website operations and content management skills, business management and organization management. With the strategy of optimizing the utilization of batik community websites and intensify digital marketing management in the Batik Cianjur community, it is expected to improve the knowledge, insight, skills, and productivity of Cianjur batik craftsmen so that it has an impact on increasing the Batik Cianjur consumers. The result of this PKM - PMP is that Partners can independently manage the komunitasbatik.com website as a digital marketing media both in managing promotional content and managing transactions digitally. In addition, waste from batik cloth can be reprocessed into accessories that have economic value to increase benefits and income for Partners. Although there are several obstacles in the implementation of this PKM - PMK, including the difficulty in determining the meeting time because it must be adjusted to the activities of batik craftsmen, this program can run according to the planned targets and timelines. Partners can make maximum use of the website and strengthen digital marketing management to expand the Cianjur batik consumer market. Eventually, the success of this program will be disseminated to the other batik craftsmen widely and sustainably.