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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Cakrawala Jurnal Penelitian Sosial Jurnal Scientia Jurnal Ilmu Komunikasi Progressio Jurnal Multidisiplin Sahombu International Journal of Law Analytic
Pupu Jamilah
Universitas Putra Indonesia Cianjur
Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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STRATEGI KOMUNIKASI STASIUN RADIO DALAM MENGHADAPI KONVERGENSI MEDIA Pupu Jamilah
Jurnal Ilmu Komunikasi PROGRESSIO Vol 2, No 1 (2021): Maret 2021
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

AbstractThis study aims to determine the communication strategy of Radio Tjandra FM Cianjur in facing media convergence. The subjects of this study consisted of 6 employees who knew the strategy and implementation of media convergence on Tjandra FM Cianjur radio, either as policymakers or policy implementers in the field. The basis of the theory used is New Media by Pierre Levy. This research uses qualitative research methods with a case study approach. Data collection activities used were interviews, observation, and documentation.The results of this study found that to adapt to current technological advances, namely the internet. (1) Tjandra FM Radio converges media by combines conventional media with internet media. That is, not only doing on air but also marketing content through social media, such as Facebook, Twitter, Instagram, websites, and radio streaming applications. (2) Tjandra FM Radio branding audiences for promotion and image building. The strategy is carried out by not only broadcasting on air but also off-air using OB Van (On Board Van), as well as being an event organizer at an event. Keywords: Communication strategies, qualitative, media convergence. 
FINAL EVALUATION OF RADIO STATION COMMUNICATION STRATEGY FOR MEDIA CONVERGENCE Pupu Jamilah; Yessi Sri Utami; Endrian Kurniadi
Cakrawala Jurnal Penelitian Sosial Vol 9 No 1 (2020)
Publisher : Universitas Kristen Satya Wacana

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ABSTRACT This study aims to determine the communication strategy of Radio Tjandra FM Cianjur in facing media convergence. The subjects of this study consisted of 6 employees who knew the strategy and implementation of media convergence on Tjandra FM Cianjur radio, either as policymakers or policy implementers in the field. The basis of the theory used is New Media by Pierre Levy. This research uses qualitative research methods with a case study approach. Data collection activities used were interviews, observation, and documentation. The results of this study found that to adapt to current technological advances, namely the internet. (1) Tjandra FM Radio converges media by combines conventional media with internet media. That is, not only doing on air but also marketing content through social media, such as Facebook, Twitter, Instagram, websites, and radio streaming applications. (2) Tjandra FM Radio branding audiences for promotion and image building. The strategy is carried out by not only broadcasting on air but also off-air using OB Van (On Board Van), as well as being an event organizer at an event. Keywords: Communication strategies, qualitative, media convergence.
RELATIONSHIP BETWEEN DIGITAL SKILL COMPETENCE AND LEARNING-LOSS MITIGATION IN STUDENT VIDEOGRAPHY COURSES OF COMMUNICATION SCIENCES STUDY PROGRAM PUTRA INDONESIA UNIVERSITY CIANJUR (UNPI) Aminah Agustinah; Pupu Jamilah; Shofia Fardliyah Rahmah
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Digital skill is the ability to use technology and information from digital devices effectively and efficiently in various contexts, such as academic, career, and everyday life. Digital literacy, namely literacy rooted in computer literacy and information literacy. Learning loss is a term used to describe the loss of knowledge and skills, either in general or specific, or the occurrence of a decline in the academic process due to certain factors. Learning-loss mitigation is an effort in the process of recovering the critical period of learning due to the Covid-19 pandemic. The purpose of this study was to obtain an overview of the relationship between digital skill competencies and learning-loss mitigation in the videography course of students of communications science study program of the University of Putra Indonesia. This thesis is a quantitative research with descriptive analysis approach and simple regression analysis. The script of this study indicate that there is no significant relationship between digital skill competence and learning-loss mitigation in the videography course of students of communications science study program of the University of Putra Indonesia, Cianjur district.
IMPLEMENTATION OF RADIO STATION COMMUNICATION STRATEGIES WITH COMBINING NEW MEDIA INTERNET (Case Study at PT. Radio Tjandra Buana Suara FM Cianjur) Pupu Jamilah
Jurnal Multidisiplin Sahombu Vol. 3 No. 02 (2023): Jurnal Multidisiplin Sahombu
Publisher : Sean Institute

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This research aims to determine the process of implementing strategies in dealing with media convergence .Tjandra FM Radio developed from initially being limited to conventional radio but then developed by combining it with new media such as the internet . The theoretical basis used is New media from Pierre Levy. This research uses a qualitative research method with a case study approach. In its implementation, Radio Tjandra no longer only broadcasts on air on radio but also utilizes internet media as a process of expanding listeners, increasing existence and also broadcasting advertisements. What is done is by creating a social media account. such as Facebook, Twitter, Instagram, creating websites and streaming radio applications. Apart from that, Radio Tjandra also carries out many off air or on air activities in busy places using an OB Van. The results of the implementation process of the strategy of combining radio with the internet have not yet produced maximum results for expanding advertising, however for expanding listening it has provided significant results as proven by increasing the number of listeners every day.So the future challenge for Radio Tjandra FM is how to find new, more interesting innovations, and also develop existing human resources so that the initial vision and mission can be achieved and the radio's existence increase
The Utilization and Strengthening the Market Digital Management for Batik Cianjur Community to Spread the Market Consumers of Batik Cianjur Viena, Destiana Husnul Chotimah; Muhammad Adikuncoro; Pupu Jamilah
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5569

Abstract

Community Service Program - Pengabdian Masyarakat Pemula (PMP) is a program that aims to help Batik Cianjur Community who are members of Batik Cianjur Community to marketing Batik products more broadly, especially with introducing the products that has a significant meaning of local culture and wisdom to the world through https://www.komunitasbatik.com . This website will be managed independently by the Cianjur Batik community which is driven by Dahlia Batik Genturan, Rajafa Batik, and VienaCraft. The method it used in this program was through the assessment to identify the needs of target partners, website content design (blueprint), promotional  content workshop and maintenance, straightening community management. The batik craftsmen, members of Batik Cianjur Community will be given a training to establish the website operations and content management skills, business management and organization management. With the strategy of optimizing the utilization of batik community websites and intensify digital marketing management in the Batik Cianjur community, it is expected to improve the knowledge, insight, skills, and productivity of Cianjur batik craftsmen so that it has an impact on increasing the Batik Cianjur consumers. The result of this PKM - PMP is that Partners can independently manage the komunitasbatik.com website as a digital marketing media both in managing promotional content and managing transactions digitally. In addition, waste from batik cloth can be reprocessed into accessories that have economic value to increase benefits and income for Partners. Although there are several obstacles in the implementation of this PKM - PMK, including the difficulty in determining the meeting time because it must be adjusted to the activities of batik craftsmen, this program can run according to the planned targets and timelines. Partners can make maximum use of the website and strengthen digital marketing management to expand the Cianjur batik consumer market. Eventually, the success of this program will be disseminated to the other batik craftsmen widely and sustainably.
The Role of Social Media in Shaping Students Narcissic Behavior Andriani, Astri Dwi; Pupu Jamilah; Assyfa Azzahra
International Journal of Law Analytics Vol. 1 No. 1 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijla.v1i1.1128

Abstract

The large number of students accessing the internet every year causes changes in behavior that occur during adolescence, one of which is narcissistic behavior that focuses on oneself when publishing oneself by displaying video content that is considered quite interesting. As technology develops, many digital applications emerge. The background to this research is the researcher's interest in the social phenomenon that is currently occurring, namely the use of social media TikTok among class XI students at Cimenteng Pagelaran High School. Likewise, the phenomenon of narcissistic behavior among teenagers has become commonplace. There are quite a lot of TikTok social media users at Cimenteng Pagelaran High School, TikTok social media is used as a medium to express self-confidence through video content. Therefore, researchers want to know whether the social media TikTok has a role in building self-confidence, thereby giving rise to students' narcissistic behavior. The research aims to determine the role of TikTok social media on students' narcissistic behavior. The subjects of this research consisted of 3 students who were active users of the social media TikTok in class XI Science at Cimenteng Pagelaran High School. The theoretical basis used was New Media from Pierre Levy. This research uses a qualitative method with a phenomenological approach. The data collection activities used were interviews and documentation. The research results show that social media has a role in shaping students' narcissistic behavior, because students who use TikTok social media become more confident because they are used to creating content that shows the special side of the informant, one of which is showing physicality and beauty.
Co-Authors Aminah Agustinah Assyfa Azzahra Astri Dwi Andriani Endrian Kurniadi Endrian Kurniadi Muhammad Adikuncoro Shofia Fardliyah Rahmah Viena, Destiana Husnul Chotimah yessi sri utami, yessi sri