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All Journal GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Kedaymas
Ali Soebijanto
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Kedaymas

 1 
PENDAMPINGAN PEMASARAN DIGITAL UKM BUSARIMAN SURABAYA Rohmad Fuad Armansyah; Achmad Saiful Ulum; Reza Tianto; Herwin Ardianto; Romi Ilham; Moch. Bisyri Effendi; Ali Soebijanto
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Publisher : Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat

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Abstract

Perkembangan teknologi dan informasi yang semakin maju mendorong terjadinya perubahan komunikasi konvensional menjadi komunikasi modern, hingga akhirnya hadir media sosial online yang menawarkan kemudahan komunikasi pemasaran dengan sistem online. Sejalan dengan itu, potensi Usaha Kecil dan Menengah (UKM) di dunia maya memiliki potensi yang cukup besar. UKM BUSARIMAN Surabaya mencoba untuk selalu berbenah dan berinovasi dalam menghadapi perkembangan digitalisasi. Kendala yang dihadapi mitra meliputi dua aspek, yaitu aspek manajemen (pengelolaan UKM) serta aspek pemasaran digital. Kegiatan program pengabdian masyarakat dilakukan dengan diskusi dengan mitra, pembenahan manajemen dan pembuatan media pemasaran digital sekaligus pendampingan hybrid dan pelatihan daring. Kegiatan pengabdian masyarakat ini menghasilkan media digital Busariman OK dengan mengusung pemasaran digital 4.0.
Penerapan Penentuan Harga Jual Metode Cost Plus Pricing Pada UKM di Surabaya Nanang Shonhadji; Ririn Poerwanti; Ali Soebijanto
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Publisher : Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v2i2.3076

Abstract

Financial reports function as a tool to analyze financial performance that can provide information for decision making. The object of this service is aimed at small and medium enterprises (SMEs) engaged in the manufacturing business in Surabaya. The purpose of this service program is to implement a model and design for calculating selling prices using the cost plus pricing method as part of preparing structured financial reports that are easy for SMEs to understand. The method of implementing community service is carried out by providing training, mentoring and mentoring for SMEs to prepare the cost of goods sold. The obstacle faced by partners is that there are problems in determining selling prices, namely (a) SMEs have not been able to identify costs based on cost sources, but SMEs only distinguish costs into two groups, namely operational costs and non-operational costs, the impact of which is calculated as the cost of production to become not accurate. (b) The SME party must make a markup based on the expected profit target estimate so that the selling price offered is the selling price that is marked up to the desired conditions. (c) SMEs have not been able to identify the costs that trigger the occurrence of inherent costs forming the cost of goods sold. The results of community service provide awareness and knowledge for SMEs to compile the cost of production and determine the selling price using the full costing method. 
Co-Authors Abdullah Khoir Riqqoh Achmad Saiful Ulum Ardianto, Herwin Gunasti Hudiwinarsih laqma dica fitrani Linda Purnamasari Moch. Bisyri Effendi Nanang Shonhadji Nurul Hasanah Uswati Dewi Reza Tianto Ririn Poerwanti Rohmad Fuad Armansyah Romi Ilham