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All Journal JURNAL MANAJEMEN Jurnal Riset Bisnis dan Manajemen Jurnal Kedaymas
Achmad Saiful Ulum
Universitas Hayam Wuruk Perbanas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENDAMPINGAN PEMASARAN DIGITAL UKM BUSARIMAN SURABAYA Rohmad Fuad Armansyah; Achmad Saiful Ulum; Reza Tianto; Herwin Ardianto; Romi Ilham; Moch. Bisyri Effendi; Ali Soebijanto
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Publisher : Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat

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Abstract

Perkembangan teknologi dan informasi yang semakin maju mendorong terjadinya perubahan komunikasi konvensional menjadi komunikasi modern, hingga akhirnya hadir media sosial online yang menawarkan kemudahan komunikasi pemasaran dengan sistem online. Sejalan dengan itu, potensi Usaha Kecil dan Menengah (UKM) di dunia maya memiliki potensi yang cukup besar. UKM BUSARIMAN Surabaya mencoba untuk selalu berbenah dan berinovasi dalam menghadapi perkembangan digitalisasi. Kendala yang dihadapi mitra meliputi dua aspek, yaitu aspek manajemen (pengelolaan UKM) serta aspek pemasaran digital. Kegiatan program pengabdian masyarakat dilakukan dengan diskusi dengan mitra, pembenahan manajemen dan pembuatan media pemasaran digital sekaligus pendampingan hybrid dan pelatihan daring. Kegiatan pengabdian masyarakat ini menghasilkan media digital Busariman OK dengan mengusung pemasaran digital 4.0.
APAKAH CYBERLOAFING MEMPENGARUHI KINERJA DOSEN DI INDONESIA? Romi Ilham; Achmad Saiful Ulum; Cantika Sari Siregar
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 6, No 2 (2021): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v6i2.758

Abstract

Teknologi internet saat ini sudah dirasakan oleh berbagai pihak, seperti maraknya media sosial, youtube dan instant messenger. Hal tersebut berdampak pada perilaku kerja dosen yang inovatif. Kementerian Riset, Teknologi, dan Pendidikan Tinggi di Indonesia melalui penerapan Indeks Sains dan Teknologi (SINTA) mencatat hanya 1.551 dari 4.200 guru besar dan 2.517 dari 17.133 Guru Besar Madya yang lulus persyaratan publikasi. Oleh karena itu penelitian ini sangat penting dilakukan untuk mengetahui pengaruh cyberloafing terhadap perilaku innovative works behaviour (IWB) dan bagaimana pengaruh terhadap kinerjanya. Jenis penelitian ini menggunakan pendekatan kuantitatif melalui metode survei, dengan jumlah sampel 230 responden dosen dan analisis menggunakan algoritma SEM-PLS. Hasil penelitian ini menjelaskan bahwa cyberloafing secara positif memoderasi IWB terhadap kinerja penelitian dosen, sehingga dapat disimpulkan bahwa penggunaan internet yang salah berdampak pada rendahnya penelitian dosen.
DETERMINANTS OF INDONESIAN BANKING PROFITABILITY Sholikha Oktavi Khalifaturofi'ah; Achmad Saiful Ulum
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.5008

Abstract

This study aims to investigate determinants of Indonesian banking profitability. The determinants of banking profitability are bank specifics and macroeconomic indicators. This study uses balanced panel data involving 18 banks in Indonesia for the period 2009-2019. The research method used is panel regression method. Empirical findings indicate that bank specifics, such as bank liquidity and capital, have a positive and significant effect on banking profitability, while the cost-to-income ratio and leverage has a negative and significant effect on banking profitability. The results of this study have considerable implications for policy. The government needs to regulate inflation, exchange rates, and interest rates. The results of this study can help policy makers, governments, bankers, and bank managers to better understand the various determinants of bank profitability.
PEMBERDAYAAN PEMUDA KARANG TARUNA MELALUI PROGRAM BUSINESS CREATIVE Achmad Saiful Ulum; Chitra Laksmi Rithmaya
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Publisher : Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v2i2.3140

Abstract

The Youth Organization is a forum that can be used for coaching, developing, and empowering youth communities in an effort to create new jobs or increase the potential of products that have been produced. In this KKN, it will be carried out on Youth Karang Taruna who are in RW VIII, Gunung Anyar Village, Surabaya. Kartar, Gunung Anyar Village, Surabaya plays an active role in development and improvement through culinary businesses or in collaboration with the home industry, but is constrained by the interest of Kartar youth who still have fun in youth activities and activities more than just get-togethers. , hang out, play online games and eat. - eat, so there is still a lack of productivity in Kartar in the village. The method in KKN which was carried out on Karang Taruna Youth in RW VIII, Gunung Anyar Village, Surabaya, was the method of Material Exposure, Practicum, and Mentoring. The results of this KKN include: Increased basic knowledge about the essence of Entrepreneurship, Youth Able to Create and Develop Business Ideas that are ready to be Implemented, able to determine and assess Market Opportunities through Business Feasibility Study Analysis and being able to produce Creative Businesses that can be proven from processed products produced and packaged ready to be marketed and have global competitiveness.Kata kunci: Youth Organization, Creative Business, Market Opportunity and Global
Co-Authors Ali Soebijanto Ardianto, Herwin Cantika Sari Siregar Chitra Laksmi Rithmaya Khalifaturofi'ah, Sholikha Oktavi Moch. Bisyri Effendi Reza Tianto Rohmad Fuad Armansyah Romi Ilham Romi Ilham