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All Journal Jurnal Manajemen Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Rifzaldi Nasri
Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Jakarta
Economics, Econometrics & Finance

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ANALISIS PERBANDINGAN KINERJA KEUANGAN SEBELUM DAN SESUDAH PENERAPAN E-COMMERCE Sely Ernawati Suryani; Rifzaldi Nasri
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 1, No 2 (2020): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.1.2.109-118

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Perbandingan Kinerja Keuangan Perusahaan Sebelum dan Sesudah Penerapan E-Commerce. Penelitian ini menggunakan pendekatan kuantitatif dan jenis penelitian komparatif. Sumber data yang digunakan adalah data sekunder. Populasi yang digunakan adalah perusahaan sub sektor perdagangan eceran yang terdaftar di Bursa Efek Indonesia periode 2014-2018 dengan tahun 2016 sebagai event study. Teknik pengambilan sampel menggunakan teknik purposive sampling sehingga dipilih 5 perusahaan sebagai sampel penelitian. Teknik analisis data dilakukan dengan uji paired sample t-test. Hasil penelitian ini menunjukkan bahwa current ratio, debt to equity ratio, total asset turnover, dan return on asset perusahaan sub sektor perdagangan ritel tidak memiliki perbedaan yang signifikan sebelum dan sesudah penerapan e-commerce.  
SMEs Halal Culinary Strategy During The Pandemic Era In South Tangerang Marissa Grace Haque; Nuraeni; Rifzaldi Nasri
Jurnal Manajemen Vol. 26 No. 2 (2022): June 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i2.961

Abstract

The aim of this study is to see and to analyze what type of business strategies should be implemented to the halal-certified culinary SMEs named “Nasi Kebuli Bang Moch.” This study uses mixed-method approaches, equipped with its descriptive analysis. The measuring tool used is a SWOT analysis (strengths, weaknesses, opportunities, threats), through the "Internal-External" weighting step, then equipped with a "Four-Step Strategy", in order to be able to determine the most efficient and effective strategy needed. In addition, to the strengths of its company and to achieve the expected sustainable business management, due to the result of the study which shows several weaknesses to be able to capture opportunities while at the same time dealing with threats, digital marketing and product variant innovation, becomes inevitable. Furthermore, its "cost leadership strategy" that had previously been implemented, must be maintained. To sum up, Nasi Kebuli Bang Moch halal SMEs business can continue to be sustainable, by adapting all developments of digital world businesses as well as its product innovation, at any situation and condition.
Co-Authors Marissa Grace Haque Nuraeni Sely Ernawati Suryani