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All Journal Jurnal Manajemen INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Ekonomi Efektif Return : Study of Management, Economic and Bussines
Marissa Grace Haque
Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Analisis Pengaruh Lahirnya U.U No. 33 Tahun 2014 tentang JPH dan Terbitnya PP No. 31 Tahun 2019 tentang JPH terhadap Keputusan Melakukan MoU dan Perjanjian Kerja Sama Calon LPH dengan BPJPH Irham Lynarbi; Marissa Grace Haque; AGUS PURWANTO; Denok Sunarsi
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 1 No. 1 (2020): December 2020
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v1i1.53

Abstract

Terbitnya Undang Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal bukan lagi sekedar hybrid atau quasi negara namun telah menjadi bagian dari negara, dengan menjalankan fungsi substantif terhadap the value of Islam terkait dengan prinsip halal di dalam Islam. Yang dari awalnya mandatory (sukarela) menjadi voluntery (wajib) untuk penyelenggaraan jaminan produk halal. Peraturan Pemerintah No. 31 Tahun 2019 yang mengatur tentang Peraturan Pelaksanaan Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal, sangat baik bagi eksistensi BPJPH dalam melaksanakan tugas dan fungsinya sebagai salah satu Badan Penyelenggara Jaminan Produk Halal di bawah Kementerian Agama. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dimana yang menjadi permasalahan dalam penelitian ini adalah Apakah terdapat pengaruh dari lahirnya UU No.33 Tahun 2014 tentang JPH dan Terbitnya PP No.31 Tahun 2019 tentang JPH terhadap Keputusan Melakukan M.o.U dan Perjanjian Kerja sama Calon LPH dengan BPJPH. Calon LPH yang sudah di visitasi keberadaannya oleh BPJPH. Hasil penelitian dari permasalahan di atas bahwa lahirnya UU No.33 Tahun 2014 tentang JPH dan terbitnya PP 31 2019 tentang JPH berpengaruh terhadap Keputusan Melakukan M.o.U Calon LPH dengan BPJPH dan belum berpengaruh terhadap Perjanjian Kerja Sama Calon LPH dengan BPJPH.
SMEs Halal Culinary Strategy During The Pandemic Era In South Tangerang Marissa Grace Haque; Nuraeni; Rifzaldi Nasri
Jurnal Manajemen Vol. 26 No. 2 (2022): June 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i2.961

Abstract

The aim of this study is to see and to analyze what type of business strategies should be implemented to the halal-certified culinary SMEs named “Nasi Kebuli Bang Moch.” This study uses mixed-method approaches, equipped with its descriptive analysis. The measuring tool used is a SWOT analysis (strengths, weaknesses, opportunities, threats), through the "Internal-External" weighting step, then equipped with a "Four-Step Strategy", in order to be able to determine the most efficient and effective strategy needed. In addition, to the strengths of its company and to achieve the expected sustainable business management, due to the result of the study which shows several weaknesses to be able to capture opportunities while at the same time dealing with threats, digital marketing and product variant innovation, becomes inevitable. Furthermore, its "cost leadership strategy" that had previously been implemented, must be maintained. To sum up, Nasi Kebuli Bang Moch halal SMEs business can continue to be sustainable, by adapting all developments of digital world businesses as well as its product innovation, at any situation and condition.
Analisis Strategi Pemasaran Kantor Konsultan Hukum di Bawah Kode Etik Advokat Indonesia: Studi pada Firma Hukum ABC di Jakarta Fauzi Triputra; Marissa Grace Haque
Jurnal Ekonomi Efektif Vol 4, No 4 (2022): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v4i4.22033

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui manajemen strategi pemasaran mana yang paling tepat untuk dipilih oleh Firma Hukum ABC, mengingat bahwa sebuah kantor konsultan hukum harus patuh dan tunduk kepada kode etik profesi yang telah disepakati Bersama di wilayah yurisdiksi NKRI. Penelitian ini menggunakan pendekatan metode campuran, dilengkapi dengan analisis deskriptif. Alat ukur yang digunakan adalah analisis SWOT (kekuatan, kelemahan, peluang, ancaman), melalui langkah pembobotan “Internal-Eksternal”, kemudian dilengkapi dengan “Strategi Empat Langkah”, agar dapat menentukan strategi yang paling efisien dan efektif. diperlukan strategi yang efektif. Selain itu, untuk kekuatan perusahaan dan untuk mencapai pengelolaan bisnis yang berkelanjutan yang diharapkan, karena hasil penelitian menunjukkan beberapa kelemahan untuk dapat menangkap peluang sekaligus menghadapi ancaman, pemasaran digital dan inovasi menjadi tak terhindarkan. Ringkasnya, Kantor konsultan hukum merupakan sebuah entitas manajemen, yang juga mengejar laba perusahaan, sehingga dibutuhkan strategi pemasaran (marketing strategic), agar perusahaan mencapai yang disebut dengan kondisi sustainable business management.
Benefits of SWOT Analysis in Marketing Strategy for Sustainable Business Management Marissa Grace Haque; Muhammad Yasir; Robertus Suradji; Istianingsih Istianingsih
Return : Study of Management, Economic and Bussines Vol. 3 No. 4 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i3.218

Abstract

By developing the right marketing strategy based on a thorough SWOT analysis, the company can improve its performance and achieve sustainable growth according to targets. Especially when business competition in the world is getting tighter, and geopolitical shifts significantly influence geoeconomics, which has an impact on the national economy. Company management needs to implement marketing strategies more vigilantly, so that they remain effective and efficient, on an ongoing basis. In this context, SWOT analysis is used as a tool to reveal strengths, weaknesses, internal opportunities as well as external threats and opportunities. SWOT analysis can help company management to develop increasingly precise marketing strategies, with the aim of increasing sales volume. The results of the research show that the use of SWOT analysis supports company management in developing more effective and efficient marketing strategies, so as to increase the sales volume of products and services in an increasingly competitive world market.
Among Muslim Consumers in The World and Indonesia: Boycotting Israel-Affiliated Products’ Spirit Marissa Grace Haque; Sulistyowati Sulistyowati; Meta Andriani; Edi Komara; Zulkifli Zulkifli
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.225

Abstract

It begins by exploring the historical and religious context of the boycott among the Muslim community, related to the situation in Medina and the impact of religious values on consumer behavior. This study discusses the reasons behind consumers' protests against foreign brands, emphasizing national identity, economic concerns, ethical factors, societal support, and perception factors that influence their behavior. Several characteristics of Muslim individuals, related to peer influence and group behavior, such as community and social ties, religious identity, influence of religious authority, solidarity with the global Muslim cause, sharing of information within the community, and a sense of responsibility. In addition, it explores the impact of religious motivation, intrinsic and extrinsic on consumer behavior, discusses the role of Islamic marketing and the use of symbols in influencing consumer behavior, emphasizes the global identity of the Ummah, and tailored marketing strategies. This methodology outlines the data collection and analysis process, highlighting the use of qualitative methods, to gain insight into consumer attitudes and motivations that drive boycotts across groups. Vosviewers is used for data analysis, to extract meaningful concepts and patterns from collected journals, identifying important themes and patterns. In conclusion, this research provides a comprehensive exploration of the motivations and dynamics of boycotts among Muslim consumers, highlighting the historical, religious, and socio-economic factors that influence consumer behavior and activism, a thorough investigation of the complex phenomenon of boycotts, insights into the dynamics of religion, culture, and social factors that shape consumer behavior.
Co-Authors Agus Purwanto Denok Sunarsi Edi Komara Fauzi Triputra Irham Lynarbi Istianingsih Meta Andriani Muhammad Yasir Nuraeni Rifzaldi Nasri Robertus Suradji Sulistyowati Sulistyowati Zulkifli Zulkifli