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All Journal Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Abdimas ADPI Sosial Dan Humaniora
Pranoto Pranoto
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Other

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Pendampingan Penerapan Kebijakan Penetapan Protokol Covid-19 Untuk Mendukung Pariwisata di Kota Semarang Pranoto Pranoto; Tutik Tutik; Mukhammad Kholil Aswan
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 2 No. 4 (2021):  Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/soshum.v2i4.51

Abstract

The policy issued by the Government an effort to overcome the increasingly severe spread of Covid 19 has caused various tourism industries to have a very significant impact. It is a concern to be discussed. With the policies implemented, it is scourge for the live and death of the tourism industry, starting from restrictions and closures to the termination of employees in the tourism industry. The purpose of this community service is to conduct an assessment and use the results as an academic formulation that can be proposed and implemented by the Government and industry players in reviving Semarang City tourism so that it will provide support for economic turnover and regional income. This community service uses a descriptive method by reviewing the policies applied to the tourism industry. The result obtained in this service are the motivation to stay afloat for tourism actors realized by product packaging and promotions adapted to the current situation in the domestic and international scope. However, the obstacle is the existence of policies that often change, so that tourism industry players must continuously adjust the regulations set by the Government. The conclusion drawn is the decree of rules carried out repeatedly with close and overlapping time intervals eventually lead to inhibition/ termination of the tourism insdustry business in Semarang.
ELECTRONIC WORD OF MOUTH ANTESEDEN DAN KONSEKUENSI DALAM PENINGKATAN INTENTION TO STAY: SEBUAH INVESTIGASI EMPIRIS Sukrisno Sukrisno; Wenefrida Ardhian Ayu Hardiani; Enik Rahayu; Pranoto Pranoto
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 12, No 1 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v12i1.1314

Abstract

AbstrakPenelitian ini bertujuan untuk mengembangkan model konseptual baru berdasarkan peran E-WOM (Electronic Word Of Mouth) sebagai variabel mediasi. Kritik akademik dilakukan sebagai upaya meningkatkan pertemuan antara Green environment dan media sosial untuk meningkatkan tingkat hunian hotel bagi generasi milenial. Metodologi studi struktural yang digunakan dalam penelitian ini dengan mengambil sampel sebanyak 160 pengunjung hotel di Kota Semarang dan telah meluangkan waktunya secara individual. Dengan sukarela memberikan wawancara dan mengisi kuesioner dalam proses pengumpulan data model diuji dan dihipotesiskan menggunakan Amos 25 dan dari sekitar 160 sampel dianalisis lebih lanjut. Hasil hipotesis penelitian yang diajukan dalam penelitian ini diterima dan terdapat dua strategi untuk meningkatkan intention to stay. Penelitian ini juga memberikan implikasi praktis dan teoritis.Kata Kunci: Media Sosial, Persepsi, E-WOM, Intention to StayAbstractThis study aims to develop a new conceptual model based on the role of E-WOM (Electronic Word Of Mouth) as mediating variables. Academic criticism is carried out as an effort to increase the meeting between Green environmental and social media to increase the hotel occupancy rate for the millennial generation. The structural study methodology used in this study by adopting a sample of 160 hotel visitors in Semarang City and they have given their time individually. Volunteered to provide interviews and fill out questionnaires in the data collection process the model was tested and hypothesized using Amos 25 and from about 160 samples were further analyzed. The results of the research hypothesis proposed in this study were accepted and there were two strategies for increasing intention to stay. This research also provides practical and theoretical implication.Keywords: Social Media, Perceptions, E-WOM, Intention To Stay
Co-Authors Enik Rahayu Hardiani, Wenefrida Ardhian ayu Mukhammad Kholil Aswan Sukrisno Sukrisno Tutik Tutik