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All Journal Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Abdimas ADPI Sains dan Teknologi
Wa Ode Elfianti
Universitas Muhammadiyah Buton
Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Law, Crime, Criminology & Criminal Justice Other

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Strategi Promosi dan Peningkatan Omset Penjualan Pada Umkm Kain Tenun Khas Wabula Kabupaten Buton Nining Asniar Ridzal; I Wayan Sujana; Ernawati Malik; Mudasir Ali Mahmud; Wa Ode Elfianti
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 3 No. 1 (2022): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v3i1.80

Abstract

Economic actors in Wabula Village, Buton Regency are actively developing the Wabula woven fabric business, but their activities are constrained by several things, namely related to advertising, production is still limited, conventional sales, no bookkeeping of businesses, lack of participation of the younger generation. These business actors lack the skills to promote their business which should be converted into sales. These problems became the basis for Community Service (PKM) activities. The method of implementing this activity is by analyzing the situation, coordinating, identifying the solution to partner problems, followed by seminars and training. So far, the promotion system carried out is still traditional promotion and seems passive, meaning that it waits for buyers to come. Awareness of using the internet for product promotion is still very low. This is because the craftsmen are parents who are technologically stuttering. For this reason, it is necessary to involve the younger generation who are technology literate. Until now, the focus of woven fabric craftsmen is still on the production and distribution process, so promotion is not a priority for business activities. As a result, the turnover obtained is not optimal. Regarding income, the craftsmen cannot mention because there is no detailed bookkeeping, nor is there a target. The lack of market share owned. This is due to the low promotion carried out and the marketing strategy is still conventional. For example, craftsmen only rely on production according to the number of orders, do not yet have ideas to add partners outside Wabula Village or use internet technology to sell.  
Bimbingan Teknis Penggunaan Aplikasi Pencatatan Informasi Keuangan pada Kelompok Pengrajin Tenun Endang Tri Pratiwi; Ernawati Malik; Dewi Mahmuda; Muhammad Rahman Al Akbar; Wa Ode Elfianti
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 2 No. 3 (2021):  Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v2i3.146

Abstract

The purpose of this PkM activity is to provide technical guidance to groups of weaving craftsmen regarding the financial management of business units using the SIAPIK application (Financial Information Recording Application Information System). This technical guidance was carried out on a group of weaving craftsmen in the Wabula Traditional Village, Wabula District, Buton Regency with the formulation of the activity theme obtained through a preliminary survey of the weaving craftsman group which was delivered during the visit and the initial discussion between the PkM team and the weaving craftsman group. Based on the results of the discussion, the problems faced by the weaving craftsmen group today are (1) business activities that take place continuously, but there is no profit accounting; (2) limited knowledge of the group of weaving craftsmen regarding the financial management of technology-based business units. This technical guidance is carried out through a Participatory Training approach with a series of preliminary, implementation and evaluation stages. The results of the evaluation of PkM activities showed that the initial understanding of the weaving craftsman group towards financial management was in the range of 40% before the technical guidance was implemented, then increased to 80% after the technical guidance was implemented.
Bimbingan Teknis Penggunaan Aplikasi Pencatatan Informasi Keuangan Pada Kelompok Pengrajin Tenun Endang Tri Pratiwi; Ernawati Malik; Dewi Mahmuda; Muhammad Rahman Al Akbar; Wa Ode Elfianti
Jurnal Abdimas ADPI Sains dan Teknologi Vol. 2 No. 3 (2021): Jurnal Abdimas ADPI Sains dan Teknologi
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/saintek.v2i3.48

Abstract

The purpose of this PkM activity is to provide technical guidance to groups of weaving craftsmen regarding the financial management of business units using the SIAPIK application (Financial Information Recording Application Information System). This technical guidance was carried out on a group of weaving craftsmen in the Wabula Traditional Village, Wabula District, Buton Regency with the formulation of the activity theme obtained through a preliminary survey of the weaving craftsman group which was delivered during the visit and the initial discussion between the PkM team and the weaving craftsman group. Based on the results of the discussion, the problems faced by the weaving craftsmen group today are (1) business activities that take place continuously, but there is no profit accounting; (2) limited knowledge of the group of weaving craftsmen regarding the financial management of technology based business units. This technical guidance is carried out through a Participatory Training approach with a series of preliminary, implementation and evaluation stages. The results of the evaluation of PkM activities showed that the initial understanding of the weaving craftsman group towards financial management was in the range of 40% before the technical guidance was implemented, then increased to 80% after the technical guidance was implemented.
Co-Authors Dewi Mahmuda Endang Tri Pratiwi Ernawati Malik I Wayan Sujana Mudasir Ali Mahmud Muhammad Rahman Al Akbar Nining Asniar Ridzal