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Strategi Promosi dan Peningkatan Omset Penjualan Pada Umkm Kain Tenun Khas Wabula Kabupaten Buton Nining Asniar Ridzal; I Wayan Sujana; Ernawati Malik; Mudasir Ali Mahmud; Wa Ode Elfianti
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 3 No. 1 (2022): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v3i1.80

Abstract

Economic actors in Wabula Village, Buton Regency are actively developing the Wabula woven fabric business, but their activities are constrained by several things, namely related to advertising, production is still limited, conventional sales, no bookkeeping of businesses, lack of participation of the younger generation. These business actors lack the skills to promote their business which should be converted into sales. These problems became the basis for Community Service (PKM) activities. The method of implementing this activity is by analyzing the situation, coordinating, identifying the solution to partner problems, followed by seminars and training. So far, the promotion system carried out is still traditional promotion and seems passive, meaning that it waits for buyers to come. Awareness of using the internet for product promotion is still very low. This is because the craftsmen are parents who are technologically stuttering. For this reason, it is necessary to involve the younger generation who are technology literate. Until now, the focus of woven fabric craftsmen is still on the production and distribution process, so promotion is not a priority for business activities. As a result, the turnover obtained is not optimal. Regarding income, the craftsmen cannot mention because there is no detailed bookkeeping, nor is there a target. The lack of market share owned. This is due to the low promotion carried out and the marketing strategy is still conventional. For example, craftsmen only rely on production according to the number of orders, do not yet have ideas to add partners outside Wabula Village or use internet technology to sell.  
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH DI KOTA BAUBAU I Wayan Sujana
Jurnal Ilmiah Manajemen "E M O R" Vol 3, No 2 (2019): Desember
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.021 KB) | DOI: 10.32529/jim.v3i2.428

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui : 1) Pengaruh kualitas pelayanan terhadap kepuasan nasabah;  2) Hubungan antara kualitas pelayanan dengan kepuasan nasabah pada Bank Syariah yang ada di Kota Baubau.  Populasi dalam penelitian ini adalah nasabah bank Muamalat dan BNI Syariah di kota Baubau.  Sampel penelitian ini berjumlah 100 orang nasabah yaitu 50 orang merupakan nasabah dari bank Muamalat dan 50 oarang merupakan nasabah dari bank BNI Syariah.  Jenis data berupa data primer yang bersumber dari kuisioner.  Metode analisis data yang digunakan adalah uji regresi linear sederhana dan uji korelasi.  Hasil penelitian menunjukkan bahwa; 1) Terdapat pengaruh positif dan signifikan kualitas pelayanan terhadap kepuasan nasabah dengan nilai signifikansi sebesar 0,000;  2) Terdapat korelasi/hubungan antara kualitas pelayanan dengan kepuasan nasabah dengan tingkat korelasi yang kuat sebesar 0,751. 
Optimalisasi Pengelolaan Zakat Profesi di Kota Baubau I Wayan Sujana; Nining Asniar Ridzal
Jurnal Ilmiah Akuntansi Manajemen Vol 4 No 2 (2021): Jurnal Ilmiah Akuntansi Manajemen
Publisher : Fakultas Ekonomi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jiam.v4i2.1454

Abstract

Suatu hal baru dalam hukum islam yakni zakat profesi. Undang-Undang atau aturan yang ketat mengenai zakat profesi tidak termuat dalam al-Qur’an maupun hadist Di Indonesia Potensi zakat belum dikelola secara professional dan belum berkembang optimal. Penyebabnya adalah belum efektifnya lembaga pengelola zakat dalam hal pola pengelolaan berdasarkan aspek penghimpunan, pengelolaan, penyaluran, pemantauan dan evaluasi. Kajian ini akan mengkaji peraturan perundang-undangan yaitu UU administrasi zakat No. 23 Tahun 2011 sebagai landasan hukum Badan Amil Zakat Kota Baubau. Dengan pendekatan sosiologis adalah tentang bagaimana pengelolaan zakat profesi yang dilakukan oleh Badan Amil Zakat Kota Baubau. Kemudian bagaimana Badan Amil Zakat Kota Baubau mengoptimalkan penyelenggaraan zakat Profesi sesuai Undang-Undang Nomor 23 Tahun 2011. Badan Amil Zakat Kota Baubau dalam hal pengumpulan zakat profesi belum dilakukan secara maksimal, dari jumlah yang seharusnya dapat dikumpulkan. Zakat yang dikumpulkan baru sebatas zakat profesi di kalangan ASN dengan jumlah yang relatif sangat minim. Profesi lainnya seperti pengacara, dosen, dokter di Kota Baubau belum dilibatkan. Pengumpulan zakat ini dalam pelaksanaannya oleh BAZNAS Kota Baubau masih memiliki kekurangan yakni masih kurangnya perluasan sosialisasi terkait zakat dan pembaruan pengumpulan zakat Profesi sehingga potensi zakat Profesi belum optimal sesuai harapan.
PEMBERDAYAAN EKONOMI MASYARAKAT PESISIR MELALUI PENGOLAHAN RUMPUT LAUT I Wayan Sujana; Wa Ode Al Zarliani; Hastuti Hastuti
Jurnal Pengabdian Pada Masyarakat MEMBANGUN NEGERI Vol 4 No 1 (2020): Jurnal Pengabdian Kepada Masyarakat Membangun Negeri
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v4i1.573

Abstract

Tujuan yang ingin dicapai dengan kegiatan pengabdian pada masyarakat ini melalui seminar adalah Masyarakat Pesisir khususnya generasi muda memahami bagaimana memelihara dan mengolah rumput laut menjadi produk bernilai ekonomis tinggi serta Masyarakat Pesisir mempunyai kreatifitas untuk menghasilkan inovasi produk baru dari bahan pokok Rumput Laut. Salah satu produk inovasi dari potensi rumput laut yang dipraktekkan bersama dengan masyarakat yakni Es Sarang Rumput Laut. generasi muda masyarakat pesisir yang merupakan penerus harus ikut serta dalam pengelolaan, pemanfaatan serta penciptaaan produk baru berbasis potensi lokal seperti Rumput Laut. Untuk mendukung hal tersebut maka kegiatan seperti ini hendaklah selalu dilakukan baik itu dalam bentuk seminar, pelatihan, penyuluhan, sosialisasi dan sebagainya, agar masyarakat mendapatkan penyegaran secara terus menerus.
Pengaruh Kapasitas Sumber Daya Manusia, Pemanfaatan Teknologi Informasi Dan Sistem Pengendalian Intern Pemerintah Terhadap Kualitas Laporan Keuangan Pemerintah Daerah Kabupaten Buton Selatan Nining Asniar Ridzal; I Wayan Sujana; Ernawati Malik
Owner : Riset dan Jurnal Akuntansi Vol. 6 No. 3 (2022): Artikel Volume 6 Issue 3 Periode Juli 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v6i3.882

Abstract

This study intends to measure the effect of human resource capacity, utilization of information technology and internal control on the quality of financial reports of the local government of South Buton Regency. A quantitative approach was used for this research. The population in this study were employees at 33 South Buton District Offices. 132 employees became the sample. Sampling using purposive sampling. Data was collected by using a questionnaire method. Respondents Informants in this study were part of the financial management at 33 government offices in South Buton Regency. In each agency, informants will be determined with the following criteria: Head of Service, Treasurer, financial staff totaling 132 Respondents. The data in this study were collected by distributing questionnaires (questionnaires) to the informants who were the research targets. Then, the answers from each instrument that have been filled out and collected are tabulated and then measured using a Likert scale which is expressed with an interval of 1 to 5. Multiple linear regression analysis is the data analysis technique used. The results of the study partially found that the significance value obtained that there was a significant effect of KSDM variable (X1) on KLK (Y). There is a significant effect of PTI (X2) on Y or variable X2 is positive and significant influence on the variable Y. There is a significant effect of the X3 variable on Y or the X3 variable has a positive and significant effect on the Y variable.
MENUMBUHKAN SEMANGAT ENTREPRENEURSHIP KAWULA MUDADI DI ERA PANDEMI COVID-19 I Wayan Sujana; Nining Asniar Ridzal; Siti Rahma Yatri; Suhirna
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 2: Februari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.848 KB)

Abstract

Kegiatan Pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan mengenai entrepreneurship secara menyeluruh, menentukan jenis usaha apa yang akan dikembangkan. Maka perlu usaha untuk menumbuhkan jiwa wirausaha melalui Pendekatan inside-out melihat kondisi pandemi sekarang ini banyak usaha yang tutup apalagi bagi entrepreneur yang baru belajar memulai usaha sehingga dapat membuat rasa tidak percaya diri. Penting untuk melakukan Pendekatan untuk melakukan perubahan dari diri sendiri, bukan dari pihak luar. Pendekatan inside-out ini sangat baik dalam mengembangkan pribadi kawula muda mudi untuk menjadi wirausaha mandiri pada era covid-19. Solusi yang diberikan adalah (a) Memberikan solusi kepada kawula muda mudi untuk berwirausaha dan mengembangkan usahanya dengan inovasi produk atau (b) Mengajak Entrepreneur Muda-mudi untuk Kreatif dan Inovatif dalam mengembangkan produk (c) Cakap Digital. Luaran dari kegiatan ini adalah merekomendasikan agar pemerintah desa watiginanda lebih optimal melakukan kegiatan pelatihan, pendampingan terkait enterpreurship guna memotivasi kawula muda mudi untuk berwirausaha.
Pengenalan Manajemen Referensi (Mendeley) Guna Meningkatkan Wawasan Mahasiswa Pra Skripsi Fakultas Ekonomi Universitas Muhammadiyah Buton Nining Asniar Ridzal; Ernawati Malik; Waode Adriani Hasan; I Wayan Sujana; Dewi Mahmuda
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 3 No. 3 (2022): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v3i3.202

Abstract

Each university has a goal to improve the quality of human resources and has a good reputation in the surrounding environment. To achieve this, universities need to make a breakthrough. One of them is improving the quality of scientific work by students. For this reason, this activity aims to provide knowledge, understanding, and insight to students of the Faculty of Economics, University of Muhammadiyah Buton about reference management using Mendeley software. This application has a function as a citation tool and bibliography generator. Using this application will make it easier for students when compiling a final project (thesis) by paying attention to the ethics of writing scientific papers so that they can improve the quality of writing Thesis or Scientific Work. The method used in the implementation of this activity is the method of lecture, discussion and practice. The result of this activity is an increase in understanding of Mendeley reference management and an increase in the skills of pre-thesis students in operating the Mendeley application. The success is shown by the activities that run smoothly, the enthusiasm of the participants is quite high, the students have been able to write references and make a bibliography.
Analisis Efektivitas Penerimaan Zakat dan Penyaluran Zakat Pada Badan Amil Zakat Nasional Kota Bau Bau Anan Darmawan; I Wayan Sujana
Journal of Culture Accounting and Auditing Vol 2 No 1 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jcaa.v2i1.5900

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Efektifitas dan Efisiensi penerimaan dan penyaluran dana zakat pada BAZNAS Kota Baubau tahun 2019-2021. Metode Analisis Data yang digunakan adalah Analisis Deskriptif Kuantitatif. Hasil Penelitian ini adalah bahwa Efektivitas penerimaan dana zakat BAZNAS Kota Baubau belum maksimal sebesar 83,20% atau Rp 83.199.073,- dari target yang ditetapkan. Sedang penyaluran dana zakat hanya mencapai Rp 45.057.188,- dari rencana target.
Analysis Influence Marketing Mix on Purchase Decision Wardah Skincare Brand Hasni Hasni; I Wayan Sujana
International Journal of Management Progress Vol. 5 No. 1 (2023): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v5i1.4117

Abstract

Due to the large number of requests, Wardah expanded sales of its products in Baubau City to traditional markets, supermarkets and mini markets, one of which is Toko Liwanda. Skincare sales at the Liwanda Store are very rapid, including Wardah products. This is evidenced by the achievement of its sales target in January-July 2022, Wardah products sold at the Liwanda Store always reach their sales target. However, in May-July it experienced active fluctuations. Wardah Brand Skincare products have a sales target above the dominance of 60%, meaning that Wardah Skincare has an active role in selling wardah products at the Liwanda Store. Good sales will affect marketing both in terms of the marketing mix or the decisions of buyers. This study aims to determine and analyze the influence of the marketing mix on purchasing decisions of Skincare Brand Wardah at Liwanda Stores. The population in this study was 1,058 people. By determining the sample using non-probability sampling and the slovin formula to get a total of 91 respondents. Methods of data collection using a questionnaire or questionnaire. The analytical method in this study uses simple linear regression. The results of the research on testing the marketing mix variable hypothesis show that the tcount value is greater than ttable, (2.171 > 1.662), or sig smaller than α (0.003 <0.05), so the marketing mix partially has a real influence on Wardah Skincare purchasing decisions in Liwanda shop.
Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Berbasis Ekonomi Kreatif Di Kabupaten Buton Selatan Nining Asniar Ridzal; Ernawati Malik; I Wayan Sujana; Vivied Octaviani
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 4 (2023): Article Research Volume 7 Nomor 4 Oktober 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i4.1952

Abstract

This study aims to identify and analyze creative economy-based micro, small and medium enterprise development strategies in South Buton district. This research was conducted on 99 MSMEs in 3 sub-districts. The analysis tool uses SWOT analysis. The results show that from the results of weighting and determining the strategy for culinary business in Tables 1, 2 and 3, it is known that the strength is 0.87, the weakness is 0.58, the opportunity is 4.25, the threat is 3.24, it can be concluded that for determining the strategy The main focus of the culinary sector is in quadrant 1, namely the culinary sector has strengths and opportunities with the main strategy, namely when businesses have strengths and can also see opportunities, what must be done is to be actively involved in activities carried out by the government related to culinary business. This is done to introduce our efforts to find new relationships for business development. From the results of weighting and determining the strategy for the handicraft business in Tables 1, 2 and 3 it is known that the strength is 1.2, the weakness is 0.66, the opportunity is 1.14, the threat is 0.50, it can be concluded for determining the main strategy for the handicraft business entered in quadrant 1, namely the craft sector has strengths and has opportunities with the main strategy, namely increasing creative craft branding through multimedia and social media.