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PENGARUH PELATIHAN DAN PEMBERIAN BONUS TERHADAP MOTIVASI KERJA DAN PRODUKTIVITAS KERJA KARYAWAN DI PT.LAMONGAN INTEGRATED SHOREBASE (LIS) Titis Tatasari
JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Vol 3, No 1 (2018): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpensi.v3i1.134

Abstract

Pada saat ini faktor-faktor yang mempengaruhi produktifitas sudah dilaksanakan oleh manajemen, tetapi pengaruhnya belum terlihat secara jelas. Dengan adanya penelitian pengaruh pelatihan dan pemberian bonus terhadap motivasi kerja dan produktifitas kerja karyawan di PT. Lamongan Integrated Shorebase (LIS) maka pengaruh terbesar terhadap produktifitas akan tetap dipertahankan sedang yang kurang mempengaruhi akan ditingkatkan lagi sehingga terjadi pengaruh yang cukup signifikan. Tujuan dari penelitian ini adalah : 1) untuk mengetahui dan menguji pengaruh pelatihan terhadap motivasi kerja karyawan PT. Lamongan Integrated Shorebase (LIS), 2) untuk mengetahui dan menguji pengaruh pemberian bonus terhadap motivasi kerja karyawan PT.Lamongan Integrated Shorebase (LIS),3) untuk mengetahui dan menguji pengaruh motivasi kerja terhadap produktifitas kerja karyawan PT. Lamongan Integrated Shorebase (LIS), 4) untuk mengetahui dan menguji pengaruh pelatihan terhadap produktifitas kerja karyawan PT. Lamongan Shorebase (LIS), 5) untuk mengetahui dan menguji pengaruh pemberian bonus terhadap produktifitas kerja karyawan PT. Lamongan Integrated Shorebase (LIS). Berdasarkan pemaparan hasil analisis, penelitian menghasilkan beberapa kesimpulan, yaitu : 1) pelatihan berpengaruh signifikan terhadap motivasi di Lamongan Integrated Shorebase (LIS). Hipotesis ini terbukti bahwa pelatihan memmpunyai pengaruh signifikan terhadap Motivasi, nilainya adalah 0,354. Dengan kata lain, hipotesis pertama (H1) dierima. Artinya, jika pelatihan terhadap pegawai selalu ditingkatkan, maka hal tersebut sangat berpengaruh terhadap rasa Motivasi karyawan. Begitupun sebaliknya, 2) pemberian bonus berpengaruh signifikan terhadap Motivasi di Lamongan Integrated Shorebase (LIS), 3) pelatihan berpengaruh signifikn terhadap produktifitas kerja karyawan di Lamongan Integrated Shorebase (LIS), 4) pemberian bonus berpengaruh signifikan terhadap produktifitas kerja karyawan di Lamongan Integrated Shorebase (LIS), 5) motivasi berpengaruh signifikan terhadap produktifitas kerja karyawan di Lamongan Integrated Shorebase (LIS).Kata kunci: pelatihan, pemberian bonus, motivasi, produktifitas
The Role of Business Communication in Improving Sales in The Food and Beverage Industry (Case Study on Gozadera Bar De Tapas) Sri Mita Fitriani; Titis Tatasari
INCOME: Innovation of Economics and Management Vol. 2 No. 3 (2023): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v2i3.4968

Abstract

The food and beverage sector has been around for a while and has produced goods. A business classification encompassing the food and beverage industry is any enterprise that centers its operations around food or beverages, including F&B services. Maintaining a high standard of continuity and excellence in business communication is essential since customer or colleague satisfaction is critical to corporate success. Thus, this study aims to examine the role that business communication plays in increasing sales in the food and beverage industry and the challenges associated with business communication. Using a descriptive-analytical approach methodology, the research technique applies qualitative research focusing on business communication. In particular, Gozadera Bar De Tapas, one of the F&B Industry companies, is the target of this investigation. Primary data was the source of the information, and focus group discussions, observations, and interviews with relevant parties served as information collection techniques. Additionally, this study's information strategy involves analyzing qualitative data that field analysts have gathered. The findings indicate that effective corporate communication—including that with coworkers, leaders, and employees—and with customers and business partners- all significantly impact boosting sales. Through social media, business communications are conducted both directly and indirectly. Communication barriers can include misinterpretations of what is being said, loud music that interferes with normal hearing, and disagreements.
Peran Strategis Kepemimpinan Wanita dan Kolaborasi Dalam Inovasi UMKM di Kota Surabaya: Pendekatan SWOT Analisis Titis Tatasari; Dodit Cahyo Nugroho
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4361

Abstract

This study analyzes the role of women's leadership and collaboration in driving innovation among MSMEs in Surabaya using a SWOT approach and the Quantitative Strategic Planning Matrix (QSPM). The results indicate that women-led MSMEs have advantages in creativity, perseverance, and adaptability to market dynamics. However, significant internal weaknesses remain, particularly limited production capacity, low digital marketing, and uneven distribution of halal certification and distribution permits. Through the SWOT analysis, the primary strategy that should be prioritized is the WO (Certification & Digitalization) strategy, with the highest score of 5.69. This strategy emphasizes addressing internal weaknesses through product certification, strengthening production capacity, and utilizing digital marketing. Other supporting strategies include ST (Diversification of Raw Materials & Product Innovation) to address the threat of fluctuating raw material prices and changing consumer preferences, and SO (Branding of Typical Surabaya Cakes) to strengthen the identity of local products. Collaboration between MSMEs through cooperatives is also a defensive strategy that can improve the efficiency of raw material and distribution costs. By implementing these strategies, women-owned MSMEs in Surabaya have the potential not only to survive but also to increase their competitiveness through continuous innovation, guaranteed certification, and expanded digital marketing.
Keberhasilan Pemasaran Berkelanjutan dalam Bisnis: Pengaruh Kepemimpinan Inovatif dan Kolaboratif Dodit Cahyo Nugroho; Titis Tatasari
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4382

Abstract

The business sector faces increasingly complex market competition challenges, requiring marketing strategies that prioritize not only profit but also economic, social, and environmental sustainability. Innovative leadership and a collaborative culture are believed to play a crucial role in supporting sustainable marketing strategies. This study aims to analyze the relationship between innovative leadership, collaborative culture, and the success of sustainable marketing in businesses. The method used in this study was a questionnaire distributed to 100 business people. The questionnaires were then analyzed using multiple linear regression analysis. The results indicate that the more innovative leadership implemented, the higher the success of sustainable marketing strategies. Furthermore, the more collaborative leadership implemented, the greater the effectiveness and sustainability of marketing strategies. The study shows that there is limited literature directly linking innovative and collaborative leadership to sustainable marketing. However, the existing literature suggests that innovative leadership encourages creativity and strategic adaptation, while a collaborative culture strengthens team synergy and business networks, thus synergistically enhancing the success of sustainable marketing strategies. This research is expected to provide a theoretical basis for developing innovative and collaborative business management models with a sustainability orientation.