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All Journal Warmadewa Management and Business Journal (WMBJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Artificial Intelligence and Digital Business
Dodit Cahyo Nugroho
STIE Mahardhika Surabaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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Peran Strategis Kepemimpinan Wanita dan Kolaborasi Dalam Inovasi UMKM di Kota Surabaya: Pendekatan SWOT Analisis Titis Tatasari; Dodit Cahyo Nugroho
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4361

Abstract

This study analyzes the role of women's leadership and collaboration in driving innovation among MSMEs in Surabaya using a SWOT approach and the Quantitative Strategic Planning Matrix (QSPM). The results indicate that women-led MSMEs have advantages in creativity, perseverance, and adaptability to market dynamics. However, significant internal weaknesses remain, particularly limited production capacity, low digital marketing, and uneven distribution of halal certification and distribution permits. Through the SWOT analysis, the primary strategy that should be prioritized is the WO (Certification & Digitalization) strategy, with the highest score of 5.69. This strategy emphasizes addressing internal weaknesses through product certification, strengthening production capacity, and utilizing digital marketing. Other supporting strategies include ST (Diversification of Raw Materials & Product Innovation) to address the threat of fluctuating raw material prices and changing consumer preferences, and SO (Branding of Typical Surabaya Cakes) to strengthen the identity of local products. Collaboration between MSMEs through cooperatives is also a defensive strategy that can improve the efficiency of raw material and distribution costs. By implementing these strategies, women-owned MSMEs in Surabaya have the potential not only to survive but also to increase their competitiveness through continuous innovation, guaranteed certification, and expanded digital marketing.
Keberhasilan Pemasaran Berkelanjutan dalam Bisnis: Pengaruh Kepemimpinan Inovatif dan Kolaboratif Dodit Cahyo Nugroho; Titis Tatasari
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4382

Abstract

The business sector faces increasingly complex market competition challenges, requiring marketing strategies that prioritize not only profit but also economic, social, and environmental sustainability. Innovative leadership and a collaborative culture are believed to play a crucial role in supporting sustainable marketing strategies. This study aims to analyze the relationship between innovative leadership, collaborative culture, and the success of sustainable marketing in businesses. The method used in this study was a questionnaire distributed to 100 business people. The questionnaires were then analyzed using multiple linear regression analysis. The results indicate that the more innovative leadership implemented, the higher the success of sustainable marketing strategies. Furthermore, the more collaborative leadership implemented, the greater the effectiveness and sustainability of marketing strategies. The study shows that there is limited literature directly linking innovative and collaborative leadership to sustainable marketing. However, the existing literature suggests that innovative leadership encourages creativity and strategic adaptation, while a collaborative culture strengthens team synergy and business networks, thus synergistically enhancing the success of sustainable marketing strategies. This research is expected to provide a theoretical basis for developing innovative and collaborative business management models with a sustainability orientation.
A Innovative Approaches: SWOT Analysis of Balinese Souvenir Marketing in Sukawati Market During and After the Pandemi Ketut Witara; Ririn Andriana; Dodit Cahyo Nugroho
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.70-80

Abstract

The COVID-19 pandemic has significantly impacted the tourism sector in Bali, including the sales of Bali's typical souvenirs at Pasar Sukawati Gianyar. This study aims to analyze the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar using SWOT analysis during the COVID-19 pandemic. This research used a qualitative method with in-depth interviews with five Bali's typical souvenirs traders at Pasar Sukawati Gianyar. The results showed that the strengths of the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar during the pandemic are good product quality and competitive prices. The weaknesses of the marketing strategy are a lack of innovation and a lack of online product promotion. The opportunities of the marketing strategy are to increase the use of digital platforms to promote products and develop new products. The threats of the marketing strategy are strong competition from online souvenir markets and a decrease in the number of visitors to the market during the pandemic. Therefore, Bali's typical souvenirs traders at Pasar Sukawati Gianyar need to optimize strengths and opportunities, as well as overcome weaknesses and threats by innovating and improving online promotion. This study contributes to understanding the marketing strategy of Bali's typical souvenirs in traditional markets during the COVID-19 pandemic and provides recommendations to address the issues faced by Bali's typical souvenirs traders at Pasar Sukawati Gianyar.
Pengaruh Pelatihan Kerja, Pengembangan Karir, dan Komunikasi Internal Terhadap Kinerja Karyawan di UD. Sun Flower Nidina Angelina Rahma; Cucu Hayati; Dodit Cahyo Nugroho
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8259

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan kerja, pengembangan karir dan komunikasi internal terhadap kinerja karyawan di UD. Sun Flower. Jenis penelitian ini adalah kuantitatif. Populasi yang diteliti dalam penelitian ini adalah seluruh karyawan pada UD. Sun Flower. Jumlah sampel dalam penelitian ini sebanyak 50 responden. Teknik pengumpulan sampel dalam penelitian ini dilakukan dengan cara non probability sampling dengan jenis sampling total. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner yang dibagikan kepada seluruh karyawan UD. Sun Flower. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan menggunakan software SPSS (Statistic Product and Services Solution) versi 29.0. Hasil penelitian menunjukkan bahwa variabel pelatihan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t-hitung = 7.227 > t- tabel 2.012, variabel pengembangan karir berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung = 5.823 > t-tabel 2.012, dan variabel komunikasi internal berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung 6.928 > t-tabel 2.012. Dari ketiga hasil tersebut menunjukkan bahwa pelatihan kerja, pengembangan karir dan komunikasi internal terhadap kinerja karyawan berpengaruh secara parsial. Untuk pengujian secara simultan, diperoleh hasil bahwa semua variabel secara bersama sama berpengaruh signifikan terhadap kinerja karyawan.
Co-Authors Hayati, Cucu Ketut Witara Nidina Angelina Rahma Ririn Andriana Titis Tatasari