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All Journal Jurnal Ekonomi Integra
Faradina Inda Wardhani
STIE Indonesia Pontianak
Economics, Econometrics & Finance

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PENGARUH PROMOSI DI INSTAGRAM DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN NASI PENGGODA SECARA ONLINE MELALUI OJEK ONLINE (OJOL) PADA MASA KARANTINA COVID-19 DI KOTA PONTIANAK Muliani Muliani; Faradina Inda Wardhani
Jurnal Ekonomi Integra Vol 10, No 2 (2020): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v10i2.141

Abstract

The purpose of this research was to investigate the direct influence of promotion and service quality on purchase decision to order Nasi Penggoda via Ojek Online (Ojol) during the Covid-19 quarantine period in Pontianak.  The research method was carried out causally by measuring the strength of the relationship between two or more variables. Through the distribution of interviews and questionnaires (Google Form),a total of 85 respondents were randomly selected for data collection. Multiple regression was used when conductiong data analysis from the said responses.  The results of this research carried out, the hypothesis was clearly accepted. It proved that both promotion (X1) and service quality (X2) influenced simultaneously and partially to purchase decision on ordering Nasi Penggoda through Ojek Online (Ojol).  On the other hand, partial research variables showed that service quality dominates more than promotion on the making of purchase decision.
SELF ASSESSMENT PENERAPAN TATA KELOLA PT BANK MANDIRI (PERSERO) Tbk Faradina Inda Wardhani
Jurnal Ekonomi Integra Vol 9, No 2 (2019): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v9i2.129

Abstract

Good corporate governance (GCG) is used by companies to improve the quality of earnings by taking into account the interests of stakeholders are based on the rule of law and norms. System of good corporate governance requires built and executable principles of corporate governance (GCG) in the process of managerial companies. The method used in this research is descriptive and verification method. Based on the research results, it can be concluded that the principles of good corporate governance at Bank Mandiri are measured using the dimensions of transparency, accountability, responsibility, independence and fairness in excellent criteria.
PENGARUH LITERASI KEUANGAN DAN E-WALLET TERHADAP PERILAKU KONSUMTIF MAHASISWA STIE INDONESIA PONTIANAK Dewi Oktary; Faradina Inda Wardhani
Jurnal Ekonomi Integra Vol 13, No 1 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i1.224

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan dan e-wallet terhadap perilaku konsumtif mahasiswa STIE Indonesia Pontianak. Adapun Populasi dalam penelitian ini sebanyak 481 orang mahasiswa dan sampel yang diambil sebanyak 72 orang atau 15% dari populasi. Teknik pengumpulan data dengan menggunakan kuesioner (g-form) dan observasi. Alat analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, Uji t dan Uji f. Adapun hasil analisis data yaitu tidak terdapat pengaruh signifikan literasi keuangan terhadap perilaku konsumtif dan terdapat pengaruh signifikan penggunaan e-wallet terhadap perilaku konsumtif. Literasi keuangan dan e-wallet memiliki pengaruh signifikan secara simultan terhadap perilaku konsumtif. Besarnya pengaruh variabel literasi keuangan dan e-wallet terhadap perilaku konsumtif sebanyak 16,1%. Sebaiknya mahasiswa dapat menggunakan fintech e-wallet secara bijak agar dapat terhindar dari perilaku konsumtif, misalnya tidak mudah tergiur terhadap promo – promo yang ditawarkan  dari e-wallet.
Co-Authors Dewi Oktary MULIANI MULIANI