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All Journal Jurnal Ekonomi Integra
MULIANI MULIANI
Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak
Economics, Econometrics & Finance

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PENGARUH RASIO PROFITABILITAS TERHADAP NILAI PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2015-2017 DEWI OKTARY; MULIANI MULIANI
Jurnal Ekonomi Integra Vol 10, No 2 (2020): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v10i2.145

Abstract

This study aims to influence the ratio of profitability to the value of consumer goods sector companies listed on the Indonesia Stock Exchange in 2015-2017. Sampling in this study uses purposive sampling with the criteria of companies in the consumer goods industry sector listed on the Indonesia Stock Exchange in 2015 -2017, having 28 company. This research method is a quantitative method with data analysis techniques using multiple linear regression analysis. The results of this study are the variable ROA does not have a significant effect on company value, it can be seen the value of t count 0.783 < t table 1.966 and significant 0.436 > 0.05. ROE has a significant positive effect on firm value. It can be seen t count ROE 2.983> t table value 1.9666 and significant 0.005 < 0.05. Whereas the NPM variable does not have a significant effect on the value of the company. Can be seen fro m the variable t value 0.281 <t table 1.9966 with a significant 0.780> 0.05. Simultaneously ROA, ROE and NPM have a significant influence on the value of the company. This can be seen from the F test obtained F count of 34.487> F table 2.74 significant level of 0.000 < 0.05 simultaneously significant effect on firm value.
PENGARUH PROMOSI DI INSTAGRAM DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN NASI PENGGODA SECARA ONLINE MELALUI OJEK ONLINE (OJOL) PADA MASA KARANTINA COVID-19 DI KOTA PONTIANAK Muliani Muliani; Faradina Inda Wardhani
Jurnal Ekonomi Integra Vol 10, No 2 (2020): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v10i2.141

Abstract

The purpose of this research was to investigate the direct influence of promotion and service quality on purchase decision to order Nasi Penggoda via Ojek Online (Ojol) during the Covid-19 quarantine period in Pontianak.  The research method was carried out causally by measuring the strength of the relationship between two or more variables. Through the distribution of interviews and questionnaires (Google Form),a total of 85 respondents were randomly selected for data collection. Multiple regression was used when conductiong data analysis from the said responses.  The results of this research carried out, the hypothesis was clearly accepted. It proved that both promotion (X1) and service quality (X2) influenced simultaneously and partially to purchase decision on ordering Nasi Penggoda through Ojek Online (Ojol).  On the other hand, partial research variables showed that service quality dominates more than promotion on the making of purchase decision.
Co-Authors DEWI OKTARY Faradina Inda Wardhani