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All Journal Mavis : Jurnal Desain Komunikasi Visual Journal of Language, Literature, and Arts (JoLLA)
Gunawan Susilo
Universitas Negeri Malang
Arts Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Perancangan Buku Foto “Serangga Di Sekitar Kita” I Made Surya Dharma Yasa; Gunawan Susilo; Ahmad Zakiy Ramadhan
MAVIS : Jurnal Desain Komunikasi Visual Vol 3 No 02 (2021): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.704 KB) | DOI: 10.32664/mavis.v3i02.618

Abstract

This research aims to design a photo book as an introduction to insects around us for children aged 6-12 years. The problem in this design is that there are still many children who do not know about harmful and harmless insects. As an effort to overcome this problem is to make a photo book design. This design aims as an introduction to insects around us. This design uses the method of Platter Design Thinking (2012) as a design reference consisting of (a) empathize, (b) define, (c) ideate, (d) prototype, and (e) test. The final result of this design is a photo book containing introductions such as habitat, food, dangerous and harmless.
Rebranding Ma’Ayu Batik Probolinggo sebagai Upaya Peningkatan Brand Awareness R Muhammad Hanafi Imanuddin; Gunawan Susilo; Yon Ade Lose Hermanto
JoLLA: Journal of Language, Literature, and Arts Vol. 1 No. 6 (2021)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1204.028 KB) | DOI: 10.17977/um064v1i62021p744-762

Abstract

Abstract: Since it was first established until 2021 Ma'ayu Batik still does not have a consistent brand identity that can represent the product. The business only relies on the superiority of its batik products without thinking about the importance of corporate identity to spark the audience to glance at these products. The purpose of this design is to create a brand identity to increase awareness. The method used by Alina Wheeler has five stages for designing, namely: conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The results of this design are in accordance with the existing problem formulations, resulting in a Graphic Standard Manual (GSM). GSM contains the concept of brand identity, the language used for communication, font selection, supergraphics and the implementation of identity on the media. Keywords: Ma’ayu Batik, brand identity, awareness Abstrak: Sejak pertama kali didirikan hingga 2021 Ma’ayu Batik masih belum memiliki brand identity yang konsisten yang dapat merepresentasikan produk. Usaha tersebut hanya mengandalkan keunggulan dari produk batiknya saja tanpa memikirkan pentingnya identitas korporat untuk memantik audiens agar melirik produk tersebut. Tujuan perancangan ini menciptakan brand identity untuk meningkatkan awareness. Metode menggunakan milik Wheeler (2013) yang mempunyai lima tahap untuk melakukan perancangan yaitu: conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. Hasil perancangan ini sesuai dengan rumusan masalah yang ada, menghasilkan Graphic Standard Manual (GSM). GSM tersebut memuat konsep brand identity, bahasa yang digunakan untuk komunikasi, pemilihan font, supergraphic dan implementasi identitas terhadap media. Kata kunci: Ma’ayu Batik, brand Identity, awareness
Perancangan Film Pendek Animasi Cakra–The Growing Hope untuk Mendukung Branding Universitas Negeri Malang Achmad Fakhrurrozi; Gunawan Susilo; Yon Ade Lose Hermanto
JoLLA: Journal of Language, Literature, and Arts Vol. 3 No. 9 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um064v3i92023p1262-1280

Abstract

Universitas Negeri Malang saat ini sedang berkembang dengan pesat dan berhasil menjadi kampus unggul (Profil Universitas Negeri Malang) sehingga membutuhkan branding untuk lebih memperkuat identitasnya. Karena hal tersebut pada tahun 2019 Universitas Negeri Malang melalui Tim Branding & Promosi mulai memperkuat brandingnya dengan membuat program kerja jangka panjang mulai dari branding internal hingga eksternal. Salah satu program kerja tersebut diwujudkan melalui strategi storytelling & campaign. Media yang akan digunakan untuk strategi storytelling & campaign tersebut adalah short film animasi dengan memanfaatkan element dan aset yang telah dimiliki Universitas Negeri Malang seperti maskot dan strategi & positioning yaitu Excellence in Learning Innovation. Perancangan yang menggunakan prosedur perancangan animasi dua dimensi (pipeline animation) yang terdiri dari empat bagian, yaitu idea & research, pra produksi, produksi, dan pasca produksi. Hasil perancangan ini berupa berupa short film animasi berjudul Cakra–The Growing Hope. Film ini merupakan lanjutan dari episode pertamanya yang dikemas dalam bentuk film live shot berjudul Cakra–Tiles of Anxiety. Menceritakan tentang tiga remaja yang berusaha melawan ketakutan yang menghalangi mimpinya. Kata Kunci: animasi; short film; branding The Design of Cakra–The Growing Hope Short Animated Film to Support the Branding of Universitas Negeri Malang Universitas Negeri Malang is currently growing rapidly and has become an excellent campus, so it needs branding to strengthen its identity. In 2019, Universitas Negeri Malang through the Branding & Promotion Team began to strengthen its branding by creating a long-term work program starting from internal to external branding. One of the work programs is realized through storytelling & campaign strategies. The media that will be used for storytelling & campaign strategies is an animated short film by utilizing elements and assets that Universitas Negeri Malang has such as mascots and strategies & positioning, namely Excellence in Learning Innovation. The design uses a two-dimensional animation design procedure (animation pipeline) consisting of four parts, namely idea & research, pre-production, production, and post-production. The result of this design is an animated short film entitled Cakra-The Growing Hope. This film is a continuation of its first episode packaged in the form of a live shot film entitled Cakra-Tiles of Anxiety. It tells the story of three teenagers who try to fight the fears that hinder their dreams.  Keywords: animation; short film; branding
Atribut Local Genius Karya Video Bayu Skak Gunawan Susilo
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 01 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i01.1184

Abstract

Communication technologies are developing very quickly, especially Internet-based communications. This corresponds to the evolution of the existing social situation, in particular the use of social networks, which is also growing rapidly. The video site YouTube is an example. Even the use of internet technology has penetrated the business world (industry). The popularity of YouTube social networks encourages users (YouTubers) to use this application or social networks to promote themselves. Bayu Skak is a YouTuber who has successfully established his presence in the video media and has now even appeared on the big screen and television. The main purpose of the qualitative descriptive research is to provide an in-depth description of Bayu Skak's video works, both visual and sound. This study adopts a qualitative descriptive approach. The results of the study show that Bayu Skak's videos on the YouTube channel are an expression of the popularity of the social network YouTube, which provides space for expression. The expression space of YouTubers cannot be separated from industrial packaging, which can combine expression and economy. Bayu Skak uses this space of expression to give his work a strong local genius identity, including the use of East Javanese vocabulary and dialect in his work
Co-Authors Achmad Fakhrurrozi Ahmad Zakiy Ramadhan Hermanto, Yon Ade Lose I Made Surya Dharma Yasa R Muhammad Hanafi Imanuddin