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Semiotics of Photography in Print Advertisement Ahmad Zakiy Ramadhan
IC-ITECHS Vol 2 No 1 (2020): IC-ITECHS
Publisher : IC-ITECHS

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Abstract

Semiotics is a theory for analyzing works of art. One of the works of art that is interesting to be analyzed is print advertisements. Print advertisements convey messages to the target audience through symbols that have meaning. This meaning must be able to be interpreted appropriately by the target audience so that the information conveyed is right on target. One of the media tools for presenting symbols is photography. Usually ads have a persuasive message to influence the target audience to something. The most important thing in making an ad is choosing the appropriate symbols that will be interpreted by the creative team. The stages in this analysis are reading the displayed symbols and analyzing them with semiotic theory. The results of this analysis are in the form of interpretations of several advertising works that use photography techniques, with semiotic theory as the basis for the analysis.
Perancangan Buku Panduan Permainan Bola Basket 2017 Berbasis Fotografi rofi'i rofi'i; Pujiyanto Pujiyanto; Ahmad Zakiy Ramadhan
MAVIS : Jurnal Desain Komunikasi Visual Vol 1 No 02 (2019): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.741 KB) | DOI: 10.32664/mavis.v1i02.416

Abstract

FIBA Rules book on 2017 which is a handbook basketball rules. The book explains all the rules in detail starting from basic rules until the rules are common. This book should be used as a tool for the players to know the rules of play in the game of basketball, but in fact this book is only used by the referee as a tool to run a game. This is causing a lot of players when the program will often perform a fundamental error. The fundamental error committed players make a match less healthy due to too many abuses. Photography books made to describe a State of basketball rules published in the book the FIBA Rules 2017. In this final task process designer that needs to be done is to identify data from primary data source and secondary data sources the next step draw a conclusion from the data already obtained. After the conclusion of the finished drawn an answer for a foothold. After the process is done footing the concept design and process design, and then done the digitization phase to the final design.The result of this design is the result of a media education basketball rules. With the design of the book Guide basketball games 2017 Based Photography is expected to give an education to the players in order to produce a quality game.
Perancangan Buku Fotografi Fashion Batik Jawa Timur Sebagai Upaya Meningkatkan Citra Budaya Theofilus Christ Marvellianto; Sarjono Sarjono; Ahmad Zakiy Ramadhan
MAVIS : Jurnal Desain Komunikasi Visual Vol 2 No 01 (2020): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.964 KB) | DOI: 10.32664/mavis.v2i01.476

Abstract

This book also explains about the origin of batik patterns from its region. Batik, which is the authentic traditional clothing of East Java, is losing its existence. Less knowledge about East Java batik makes it more outdated particularly from younger generation. This fashion photography book is expected to be a guide and solution for younger generation appreciating and perceiving fashion style, especially East Java batik. This fashion photography book is made to actively exhibit various kind of East Java batik that making an actual progress day by day. The information about the pattern of the batik is shown in this book, so that the public become more familiar with the origin of East Java batik. Perhaps, this book can increase the public interest to wear the origin batik of East Java.There are two sources of the data taken for this fashion photography book, which are primary and secondary data. The data collected by interviewing several interviewees, observing several books, and using the modification framework plan by Sanyoto. The result of this book design can be used as the media of fashion photography book for public to know more about East Java batik. This book can be used to educate and increase the public awareness and interest to wear the traditional attire specifically, East Java batik.
Perancangan Photobook Penjahit Taruna Menggunakan Teknik Photostory Zaenal Mustofa; Jozua F Palandi; Ahmad Zakiy Ramadhan
MAVIS : Jurnal Desain Komunikasi Visual Vol 3 No 02 (2021): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.838 KB) | DOI: 10.32664/mavis.v3i02.582

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The design of the cadets tailor photobook was made based on Muhammad Hasan's experience in his struggle to participate in the army selection but the results did not match what he had dreamed of since he was a child, but he did not give up there and decided to become an army dress tailor because he felt he was working as an army tailor is still closely related to what he aspires to. Based on this explanation, a cadet tailor photobook was designed with the aim of inspiring prospective army registrants who would take part in the army selection and also as encouragement in undergoing the test stages in the army registration selection. The methodology used in this design uses Drs. Sadjiman Ebdi Sanyoto which has been tailored to the needs of designing a cadet tailor photobook. The results of this design are photobooks as the main media and supporting media in the form of posters, xbanners, pins and also tote bags.
Perancangan Buku Foto “Serangga Di Sekitar Kita” I Made Surya Dharma Yasa; Gunawan Susilo; Ahmad Zakiy Ramadhan
MAVIS : Jurnal Desain Komunikasi Visual Vol 3 No 02 (2021): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.704 KB) | DOI: 10.32664/mavis.v3i02.618

Abstract

This research aims to design a photo book as an introduction to insects around us for children aged 6-12 years. The problem in this design is that there are still many children who do not know about harmful and harmless insects. As an effort to overcome this problem is to make a photo book design. This design aims as an introduction to insects around us. This design uses the method of Platter Design Thinking (2012) as a design reference consisting of (a) empathize, (b) define, (c) ideate, (d) prototype, and (e) test. The final result of this design is a photo book containing introductions such as habitat, food, dangerous and harmless.
PERANCANGAN IKLAN LAYANAN MASYARAKAT “SPORT ANYWHERE” SEBAGAI LANGKAH PENANGGULANGAN DIABETES Ahmad Zakiy Ramadhan
INVENSI (Jurnal Penciptaan dan Pengkajian Seni) Vol 2, No 1 (2017): Juni 2017
Publisher : Program Pascasarjana Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.702 KB) | DOI: 10.24821/invensi.v2i1.1808

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People’s lifestyle today can be said to have been very bad, starting from diet, activity, until the rest, everything is not in its part. Meals ranging from mild to severe food straggle to various points across the country. Culinary business as though there is no ending, even continue to increase at it will. Advances in technology is growing rapidly, all competing to offer convenience in the activity. This development is inversely related to community health awareness. Low physical activity level, mixed with uncontrolled diet lead to the appear of degenerative diseases such as diabetes. Visual communication design is a study that is considered capable of being a problem solver. In designing a public service ad, it takes step by step to realize it. Starting from research on diabetes, target audience analysis until the realization process. The messages changing lifestyle of the people with visual media that expected to overcome the problem of diabetes in this country. Messages are metaphors that can be an alternative as the idea of creating public services advertisement.
ANALISIS SEMIOTIKA IKLAN CETAK LA LIGHTS “JANGAN MAU DIADU” VERSI AYAM Ahmad Zakiy Ramadhan
Gorga : Jurnal Seni Rupa Vol 9, No 2 (2020): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v9i2.19551

Abstract

AbstrakSemiotika merupakan ilmu yang mempelajari tentang tanda, semiotika adalah sebuah alat yang dapat digunakan untuk menganalisa sebuah karya. Didalam sebuah iklan, selain memuat pesan iklan juga memuat tanda – tanda yang harus mampu diterjemahkan secara sederhana oleh target audiens. Tanda-tanda dalam iklan menjadi sesuatu yang cukup penting, karena mampu menjadi pengait antara pesan dan penerima pesan. Kaitan tersebut akan sangat kuat jika antara tanda dan penerima pesan dalam hal ini adalah target audiens iklan LA Lights terdapat sebuah kesamaan frekuensi. Metode yang digunakan dalam menganalisa iklan produk LA Lights “Jangan Mau Diadu” versi ayam adalah dekskriptif kualitatif. Data verbal dan visual  dikumpulkan dan dianalisa menggunakan pisau semiotika. Iklan La Lights ini sangat kental dengan nuansa politik Indonesia tahun 2019. Dimana pada tahun tersebut diselenggarakannya pemilihan Umum dan pemilihan capres dan cawapres secara langsung oleh rakyat.Kata Kunci: semiotika, iklan, LA lights.AbstractSemiotics is the study of signs, it is a tool that can be used to analyze a work. In an advertisement, besides containing messages, it also has signs that must be able to be translated simply by the target audience. The signs in advertising become something important because it can become a link between the message and the recipient. The link will be very strong when a common frequency between the sign and the recipient of the message appears, in this case, the target is the audience of LA Lights advertisements. The method used for analyzing the advertising version of the LA Lights "Jangan Mau Diadu" version of the chicken is a qualitative descriptive study. Verbal and visual data were collected and analyzed using a semiotic approach. This LA Lights advertisement was highly colored by the atmosphere of Indonesian politics in 2019 when the public representatives, presidential, and vice-presidential candidates were elected directly by the people.Keywords: semiotics, advertising, LA lights. 
Design of Vegetable Bada Promotional Media Using Still Life Photography Techniques Delita Rahmanda Sari; Rina Nurfitri; Yekti Asmoro Kanthi; Ahmad Zakiy Ramadhan
IC-ITECHS Vol 3 No 1 (2022): IC-ITECHS
Publisher : LPPM STIKI Malang

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Abstract

The design of Bada's Vegetable Promotional Media Using Still Life Photography Techniques was created to assist Bada in solving problems in terms of promotional media (building new media for resellers) and Bada's visual assets so as to produce Promotional Media in the form of Product Catalogs, Instagram Feeds and Bada Instagram Stories, Posters, Brochures, X-Banners, and Photo-based Calendar Authentic Bada vegetables relevant and friendly with pre-owned sales platform. Product photos of Bada vegetables applying the Still Life Photography technique which is the main element in the promotional media that is designed. As for this research, testing has been carried out on the results of the design through a questionnaire to 20respondents (customers of Bada)
BIMBINGAN TEKNIS FOTOGRAFI PRODUK UMKM DI KABUPATEN MALANG Ahmad Zakiy Ramadhan; Poerbaningtyas E; Adita Ayu Kusumasari; Bagus Kristomoyo Kristanto; Nira Radita
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2020
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Di era digital saat ini, Fotografi menjadi salahsatu penunjang media yang sangat efektif untuk berpromosi. UMKM merupakan penggerak ekonomi bangsa yang cukup terdampak dikala pandemi saat ini, dibutuhkan sebuah solusi berpromosi untuk UMKM agar tetap bisa bertahan. Melalui fotografi produk yang baik, diharapkan UMKM mampu meningkatkan promosi dan mampu menyebar luaskan informasi produk secara lebih baik kepada pasar. Bimbingan teknis fotografi produk diberikan kepada beberapa UMKM di Kabupaten Malang dalam kurun waktu 2-3 bulan. Dalam bimbingan teknis ini, peserta diarahkan mampu memanfaatkan alat fotografi yang ada dalam hal ini adalah telepon pintar, agar mampu dimaksimalkan penggunaan kamera bawaan telpon pinter tersebut. Hasil dari kegiatan ini antara lain (1) Pelaku UMKM mampu menciptakan fotografi produk yang diambil melalui telpon pintar (2) UMKM mampu melakukan editing dan layout menggunakan aplikasi pada telpon pintar.
Perancangan Video Profil Kopi Taji Lereng Bromo Sebagai Media Informasi Muhammad Fahmi; Poerbaningtyas E; Ahmad Zakiy Ramadhan
MAVIS : Jurnal Desain Komunikasi Visual Vol 5 No 02 (2023): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v5i02.970

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Taji Coffee is a collated coffee processing place in Kranjan Hamlet, Taji Village, Jabung District, Malang Regency, East Java. Taji Village is known as one of the coffee producing places on the island of Java, which has a history of coffee since the Dutch East Indies colonial era. In Taji Village, apart from enjoying a cup of coffee, visitors can also enjoy the natural beauty of the Bromo desert slopes. Taji Coffee is processed directly from local farmers, has a different coffee taste, and offers the natural beauty of the slopes of Mount Bromo. However, until now the uniqueness and advantages of Taji Village, especially the superiority of Taji coffee, are not known to the wider community. This is because Taji Coffee does not yet have good information media, the information available is limited to visitor vlog videos and several interview videos. The existing media has not shown or shown what makes Taji coffee have a different coffee taste from others. So the current conditions cannot be said to be a good information medium for introducing Taji coffee. Therefore, this research designed the Taji Lereng Bromo Coffee Profile video. The purpose of making a video profile as an information medium is to convey information about Taji coffee to the wider community. This research applies qualitative methods through three methods of observation, interviews, literature study, and using 5W 1H analysis, as well as design using the Design Thinking method. The results of the research were tested using a questionnaire using Google Form with 41 respondents. The results of the questionnaire showed that the video Profile of Taji Lereng Bromo Coffee was very good, there was information that described and explained about Taji Coffee. Kopi Taji's Video Profile as a medium of information can be distributed via social media.