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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL ILMIAH MAKSITEK Madaniya Indonesia Berdaya BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat "Wiryakarya" Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ekonomi, Manajemen, Akuntansi CITAKARYA Jurnal Pengabdian Masyarakat
DIAN CITANINGTYAS ARI KADI
UNIVERSITAS PGRI MADIUN
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Analysis Of The Influence Of Location, Design, Product Quality On The Decision To Purchase Subsidy Housing In Madiun Regency Dian Citaningtyas Ari Kadi; Rizal Ula Ananta Fauzi; Andrea Ageany
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 02 (2022): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This research is entitled Analysis of the Effect of Location, Design, Product Quality on Decisions to Purchase Subsidized Housing in Madiun Regency. to determine the effect of product quality location on the decision to purchase subsidized housing in Madiun district and to determine the effect of location location, design and product quality simultaneously affect the decision to purchase subsidized housing in Madiun district. This type of research is quantitative research. The number of samples used is 291 respondents. The sampling technique used is non-probability sampling, with purposive sampling method. Data retrieval using a questionnaire with the distribution via google form. The results show that a) location (X1) has a significant effect on purchasing decisions (Y), b) design (X2) has a significant effect on purchasing decisions (Y), c) quality (X3) has a significant effect on purchasing decisions (Y), d) location (X1), Design (X2), quality (X3) simultaneously have a significant effect on purchasing decisions (Y)
The Influence Of Servıce Fıltures, Promotıons, Convenıence And Prıce On Usıng Decısıons (Case Study on E-wallet Dana Products in Madiun City) Dian Citaningtyas Ari Kadi; Muhammad Awwalul Verdi Firdausi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Modern life is increasingly developing, causing technology to become more advanced, the use of money is becoming easier and more sophisticated with the existence of e-wallets, meaning people don't need to carry cash for any payment, which is easier by just carrying a digital wallet. The aim of this research is to empirically prove the influence of service features, promotions, convenience and price on usage decisions. This research was conducted on e-wallet users, especially in Madiun City, using a purposive sampling method with certain criteria and obtained 384 respondents. The research was conducted for 5 months. This research method uses a quantitative approach using IBM SPSS Statistics version 26. The results of this research are that the Service Feature variable has a significant influence on usage decisions, promotion has a significant influence on usage decisions, convenience has a significant influence on usage decisions, and it can also be seen that price has an influence significant impact on the decision to use Dana's e-wallet in Madiun City
Pengaruh Harga, Store Atmosphere, Kualitas Produk dan Word of Mouth Terhadap Keputusan Konsumen Rizal Ula Ananta Fauzi; Dian Citaningtyas Ari Kadi; Lilis Setiyawati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2920

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, store atmosphere, kualitas produk dan wom (word of mouth) terhadap keputusan konsumen pada penggunaan jasa self foto di studio foto Potrait Room Madiun. Jumlah responden sebanyak 386 orang. Untuk uji statistik dan pengolahan data dilakukan dengan menggunakan Partial Least Square (SmartPLS 4.0.9.6). Temuan penelitian menunjukkan bahwa: (1) Harga berpengaruh signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun; (2) Store atmosphere berpengaruh tidak signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun; (3) Kualitas produk berpengaruh signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun; (4) WOM (word of mount) berpengaruh signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun.
Pelatihan Dan Pendampingan UMKM Mengenai Digital Marketing Dan Pembuatan Qris Pada Usaha “Warung Sayur Bu Mar” Di Desa Sidomulyo, Kecamatan Sawahan, Kabupaten Madiun Dian Citaningtyas Ari Kadi; Rizal Ula Ananta Fauzi; Ryandika Ihza Mulia; Anita Dita Cahyani
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 02 (2026): Mei - Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i02.2874

Abstract

UMKM atau yang dapat disebut sebagai Usaha Mikro Kecil dan Menengah di desa sidomulyo masih mengalami perkembangan dan membutuhkan pelatihan untuk meningkatkan daya saingnya di Tengah maraknya persaingan pasar terutama pasar digital. Salah satu UMKM yang ada di desa sidomulyo dan sudah dikenal masyarakat di desa adalah “Warung Sayur Bu Mar” di Desa Sidomulyo, Kecamatan Sawahan, Kabupaten Madiun, menghadapi masalah berupa rendahnya kemampuan dalam pemasaran digital berupa sosial media, konten digital, sistem keuangan digital masa kini, serta pencatatan keuangan yang masih menggunakan cara manual. Kegiatan pengabdian ini dilakukan untuk melatih kemampuan digitalisasi pelaku usaha, dan mengenalkan konsep keuangan modern, yang meliputi survei awal, pendampingan digital marketing, pembuatan desain visual yang lebih menarik, pembuatan Qris, serta pelatihan pencatatan keuangan digital. Hasil program menunjukkan peningkatan pemahaman dan kemampuan mitra dalam branding, pemasaran digital, dan penggunaan teknologi, sehingga produk tampil lebih menarik dan kompetitif serta berpotensi memperluas jangkauan pasar. Strategi pelatihan digitalisasi dan pengenalan keuangan modern terbukti efektif dalam memperkuat posisi UMKM di pasar lokal.
TRANSFORMASI USAHA KERUPUK PULI “KARYA EMAS” MELALUI TEKNOLOGI PRODUKSI, INOVASI PRODUK, DAN PEMASARAN DIGITAL Syunu Trihantoyo; Ali Hasbi Ramadani; Dian Citaningtyas Ari Kadi; Fransisca Bella Oktaviana; Adinda Maulita Salsabilla; Sumiati Sumiati
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i2.15201

Abstract

ABSTRACT Micro, small, and medium enterprises (MSMEs) based on local food products play an important role in supporting rural economic development; however, they still face various constraints in production, financial management, and marketing aspects. The main problems identified in the “Karya Emas” Kerupuk Puli business group in Simbatan Village include low production capacity due to manual processing, inadequate financial record-keeping, and limited market access caused by minimal utilization of digital technology and weak product branding. This community engagement program aims to enhance the business capacity through an integrated empowerment approach covering production, financial management, product innovation, and digital marketing. The implementation method consists of several stages, including socialization and focus group discussion (FGD), business management training, production training using appropriate technology, digital marketing training, implementation of a kerupuk puli molding machine, as well as mentoring and evaluation based on performance indicators. The results show a significant increase in production capacity from approximately 20 to 80 packs per day with a 60% improvement in production efficiency. The partners are also able to conduct simple financial recording, calculate production costs, and separate business and household finances. In addition, brand identity and more informative packaging have been developed, along with the utilization of social media and marketplace platforms for marketing. Furthermore, product innovation in the form of a fish-flavored variant has been successfully developed to increase competitiveness. Overall, this program effectively improves productivity, strengthens business governance, and expands market access for local food MSMEs. The integrated empowerment model is expected to provide a sustainable solution for rural-based MSME development. ABSTRAK Usaha mikro kecil menengah (UMKM) berbasis pangan lokal memiliki peran penting dalam mendukung perekonomian desa, namun masih menghadapi berbagai keterbatasan pada aspek produksi, manajemen, dan pemasaran. Permasalahan utama pada Kelompok Usaha Kerupuk Puli “Karya Emas” di Desa Simbatan meliputi rendahnya kapasitas produksi akibat proses manual, belum optimalnya pencatatan keuangan usaha, serta terbatasnya akses pasar karena minimnya pemanfaatan teknologi digital dan belum adanya penguatan branding produk. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas usaha melalui pendekatan pemberdayaan terpadu yang mencakup aspek produksi, manajemen, dan pemasaran digital. Metode pelaksanaan dilakukan melalui tahapan sosialisasi dan FGD, pelatihan manajemen usaha, pelatihan produksi berbasis teknologi tepat guna, pelatihan pemasaran digital, penerapan mesin pencetak kerupuk puli, serta pendampingan dan evaluasi berbasis indikator kinerja. Hasil kegiatan menunjukkan adanya peningkatan kapasitas produksi dari sekitar 20 menjadi 80 kemasan per hari dengan efisiensi waktu hingga 60%. Mitra juga mampu melakukan pencatatan keuangan sederhana, menghitung harga pokok produksi, serta memisahkan keuangan usaha dan rumah tangga. Selain itu, telah terbentuk identitas merek, kemasan yang lebih informatif, serta pemanfaatan marketplace sebagai sarana pemasaran. Kesimpulannya, program ini efektif dalam meningkatkan produktivitas, tata kelola usaha, dan daya saing UMKM pangan lokal melalui integrasi teknologi, manajemen, dan digitalisasi pemasaran yang berkelanjutan.
Co-Authors Adinda Maulita Salsabilla Aji Pamungkas Ali Hasbi Ramadani Andrea Ageany Anita Dita Cahyani Apriyanti Apriyanti Arman Hj. Ahmad Budi Setyanta Dzaqi Khoiruddin Lutfiy Fransisca Bella Oktaviana Galuh Kristyangga Setyo Ernanda Hari Purwanto Heny Sidanti Kamal Ali Roziq Lavenia Pratiwiningtyas Lilis Setiyawati Metik Asmike Meydina Surya Amalia Muhammad Awwalul Verdi Firdausi Permai Triwidya Rizal Ula Ananta Rizal Ula Ananta Fauzi Robby Sandhi Dessyarti Ryandika Ihza Mulia Selly Andan Ria Rossanto Silvy Adhelia Sumiati Sumiati Syunu Trihantoyo Winda Putri Wardani Wisnu Waluyo