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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL ILMIAH MAKSITEK Madaniya Indonesia Berdaya BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat "Wiryakarya" Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ekonomi, Manajemen, Akuntansi
DIAN CITANINGTYAS ARI KADI
UNIVERSITAS PGRI MADIUN
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Analysis Of The Influence Of Location, Design, Product Quality On The Decision To Purchase Subsidy Housing In Madiun Regency Dian Citaningtyas Ari Kadi; Rizal Ula Ananta Fauzi; Andrea Ageany
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 02 (2022): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This research is entitled Analysis of the Effect of Location, Design, Product Quality on Decisions to Purchase Subsidized Housing in Madiun Regency. to determine the effect of product quality location on the decision to purchase subsidized housing in Madiun district and to determine the effect of location location, design and product quality simultaneously affect the decision to purchase subsidized housing in Madiun district. This type of research is quantitative research. The number of samples used is 291 respondents. The sampling technique used is non-probability sampling, with purposive sampling method. Data retrieval using a questionnaire with the distribution via google form. The results show that a) location (X1) has a significant effect on purchasing decisions (Y), b) design (X2) has a significant effect on purchasing decisions (Y), c) quality (X3) has a significant effect on purchasing decisions (Y), d) location (X1), Design (X2), quality (X3) simultaneously have a significant effect on purchasing decisions (Y)
The Influence Of Servıce Fıltures, Promotıons, Convenıence And Prıce On Usıng Decısıons (Case Study on E-wallet Dana Products in Madiun City) Dian Citaningtyas Ari Kadi; Muhammad Awwalul Verdi Firdausi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Modern life is increasingly developing, causing technology to become more advanced, the use of money is becoming easier and more sophisticated with the existence of e-wallets, meaning people don't need to carry cash for any payment, which is easier by just carrying a digital wallet. The aim of this research is to empirically prove the influence of service features, promotions, convenience and price on usage decisions. This research was conducted on e-wallet users, especially in Madiun City, using a purposive sampling method with certain criteria and obtained 384 respondents. The research was conducted for 5 months. This research method uses a quantitative approach using IBM SPSS Statistics version 26. The results of this research are that the Service Feature variable has a significant influence on usage decisions, promotion has a significant influence on usage decisions, convenience has a significant influence on usage decisions, and it can also be seen that price has an influence significant impact on the decision to use Dana's e-wallet in Madiun City
Pengaruh Harga, Store Atmosphere, Kualitas Produk dan Word of Mouth Terhadap Keputusan Konsumen Rizal Ula Ananta Fauzi; Dian Citaningtyas Ari Kadi; Lilis Setiyawati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2920

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, store atmosphere, kualitas produk dan wom (word of mouth) terhadap keputusan konsumen pada penggunaan jasa self foto di studio foto Potrait Room Madiun. Jumlah responden sebanyak 386 orang. Untuk uji statistik dan pengolahan data dilakukan dengan menggunakan Partial Least Square (SmartPLS 4.0.9.6). Temuan penelitian menunjukkan bahwa: (1) Harga berpengaruh signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun; (2) Store atmosphere berpengaruh tidak signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun; (3) Kualitas produk berpengaruh signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun; (4) WOM (word of mount) berpengaruh signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun.
Co-Authors Aji Pamungkas Andrea Ageany Apriyanti Apriyanti Arman Hj. Ahmad Budi Setyanta Dzaqi Khoiruddin Lutfiy Galuh Kristyangga Setyo Ernanda Hari Purwanto Heny Sidanti Kamal Ali Roziq Lavenia Pratiwiningtyas Lilis Setiyawati Metik Asmike Meydina Surya Amalia Muhammad Awwalul Verdi Firdausi Permai Triwidya Rizal Ula Ananta Rizal Ula Ananta Fauzi Robby Sandhi Dessyarti Selly Andan Ria Rossanto Silvy Adhelia Winda Putri Wardani Wisnu Waluyo