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All Journal PERSPEKTIF JURNAL ILMIAH SIMANTEK MESSAGE: JURNAL KOMUNIKASI
JANNATUN NISA
UNIVERSITAS DARMA AGUNG
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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PENGARUH KOMUNIKASI DAN IKLIM ORGANISASI TERHADAP KINERJA DOSEN DI PERGURUAN TINGGI SWASTA DI MEDAN JANNATUN NISA
JURNAL ILMIAH SIMANTEK Vol 4 No 1 (2020): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.596 KB)

Abstract

The purpose of this study is to analyze the effect of communication between students and lecturers around private universities and organizational climate on the performance of private university lecturers in Medan. The method used is an explanatory survey. The population is the lecturer of private high school in Medan. Based on data analysis, there is information that: communication between students and lecturers has important meaning for lecturers' performance. By controlling other variables, the lecturers' performance significantly depends on the communication made with students, the organizational climate of the private tertiary institution has an important meaning for lecturers. By controlling for other variables, the lecturers' performance is significantly explained by the organizational climate of the private tertiary institution. The effective communication style developed by students is very effective when adjusted for lecturers who have low performance. While selling, participating, and delegating communication style is not effective if it is adjusted for lecturers who have low performance. Sales and participation style communication developed by students is very effective if it is adjusted for lecturers who have moderate performance. While the style of storytelling and delegating communication is not effective if it is adjusted for lecturers who have moderate performance. Delegating communication styles developed by students are very effective if adjusted for lecturers who have high performance. While telling, selling, and participating in communication style is not effective if it is adjusted for lecturers who have high performance. The results showed that the performance of lecturers as a frame of reference is an important factor in determining the effectiveness of communication between students and lecturers. In addition, research has placed organizational climate as an indicator that influences individual behavior in organizations.
Komunikasi Krisis PT. Indonesia Asahan Aluminium Berkaitan Perbedaan Interpretasi Perhitungan Pajak Air Permukaan Irene Silviani; Jannatun Nisa
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7742

Abstract

This study analyzes the political marketing strategy carried out by the Surya-Taufik pair who are the incumbent pair in participating in the simultaneous regional head elections (Pemilukada) in 2020 in Asahan Regency. The involvement of the incumbent pair in regional head elections is often seen as a strong candidate, this happens because the incumbent pair is considered to have had more dominant political capital such as popularity, network and image. The incumbent pair is considered to have a good image as a popular official in the eyes of the public, especially if it is supported by the performance of a positive figure, it will certainly strengthen the relationship between voters and candidate pairs in terms of winning. The theories used to explain these problems are democracy theory, political marketing theory, political communication theory and role theory. From the search results of researchers in the field, researchers get a summary of the flow of the process of winning the Surya-Taufik candidate pair, namely the process of candidacy, forming a winning team, conducting research, designing political products, implementing political products, establishing political communication and building commitment. The political marketing theory carried out by the Surya-Taufik pair uses three approach models, namely push marketing, pull marketing and pass marketing in conducting political campaigns. This strategy is a comprehensive step taken by the Surya-Taufik couple and the success team that can be accepted by all circles of society.  
POLA PENGGUNAAN INSTAGRAM DI KALANGAN SISWA SISWI KELAS XI SMA NEGERI 7 KOTA MEDAN Jannatun Nisa; Billqis Efriza Lubis
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

The current digital era has succeeded in changing the community culture of the world from traditional to modern conditions. Social media becomes inseparable for human life including among students SMA Negeri 7 Medan. So it’s interesting to do a study quantitative descriptive. This study aims at finding out patterns or motives for using Instagram among students of SMA Negeri 7 Medan and the frequency of accessing Instagram.The theories that are considered relevant in this study are theories: Uses Gratification. The population in this study are students of SMA Negeri 7 Medan. Determination of the sample using the Slovin formula with a precision of 10% and a confidence level of 90% to obtain a sample of 71 people. The sampling technique uses purposive sampling with criteria, namely; grade XI students of SMA Negeri 7 Medan, have an Instagram account, and actively use the Instagram account. Data collection was carried out through field research using questionnaires and literature studies. Data analysis was performed through a single table analysis using the SPSS 24 program, then analyzed and interpreted. The results of the study: The use of Instagram among grade XI students of SMA Negeri 7 Medan is as follows: The intensity of Instagram users is active users who are still using it, the frequency of use ranges from 1-2 hours during the day, the motives used in choosing Instagram are information, personal identity, integrity, social interaction and entertainment. One of the benefits that can be felt is getting the latest information, adding insight, building relationships, Almost all students feel benefits in terms of information and entertainment via Instagram.
Co-Authors Billqis Efriza Lubis Silviani, Irene