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All Journal Banque Syar'i : Jurnal llmiah Perbankan Syariah JURNAL ILMIAH SIMANTEK Al Mashaadir : Jurnal Ilmu Syariah
Jumari Jumari
Institut Dirosat Islamiyah Al Amien Prenduan Sumenep
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health

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PERSEPSI MAHASANTRI PADA PRODUK DAN JASA ONLINE SHOP SHOPEE (STUDI KASUS: MAHASANTRI INTENSIF IDIA PRENDUAN) Mashuri Toha; Jumari Jumari
Al Mashaadir : Jurnal Ilmu Syariah Vol 2, No 1 (2021)
Publisher : STIS Ummul Ayman, Meureudu, Pidie Jaya, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52029/jis.v2i1.39

Abstract

In today's world of technology, digital progress is increasingly rapid so that it has an impact on internet networks and of course this is also triggered by the large number of people who use social media (medsos), this is also used by many businessmen to reap benefits from products and services, so they take advantage of it. platform as a medium for buying and selling products and services to make it easier for the public in buying and selling transactions, in this case the media platform being studied is the Shopee Platform, a media that is currently loved by all groups, one of which is the Intensive IDIA Prenduan student who also uses the shopee platform in selling transactions. buy online. So this makes researchers interested in examining how students' perceptions of online shopee products and services. The method used in this research is a qualitative method with a descriptive type. Data collection techniques used are observation, interviews, and documentation. The results of the research regarding Mahasantri's Perceptions of online Shop products and services (Case Study of Intensive Mahasantri IDIA Prenduan), of the ten that I interviewed, mahasantri said they were satisfied, quite satisfied, and less satisfied than what they felt when mahasantri did shopping at the shop, most of them Ten students on average have a positive view of the products and services offered by the Shoppe. There are 4 perceptions of IDIA Intensive Mahasantri Prenduan on online shop shop products and services, namely, 1) Image, 2) Service Quality, 3) Price, and 4) Service Moment.
STRATEGI PEMASARAN PRODUK GADAI SYARIAH DALAM MENARIK MINAT NASABAH DI MASA PANDEMIK COVID-19 (PEGADAIAN SYARIAH CABANG PRENDUAN SUMENEP MADURA) JUMARI .; MASHURI TOHA
JURNAL ILMIAH SIMANTEK Vol 5 No 1 (2021): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

The development of Islamic financial institutions, one of which is sharia pawnshops in Indonesia, is so significant, even thesharia service units of the pawnshops themselves are easy to find in various cities in Indonesia. This study aims to determinethe marketing strategies carried out by PT Pegadaian Syariah and what products are offered by the Prenduan Branch ofSharia Pegadaian. The method chosen in this study is qualitative to examine more deeply about the tricks, methods,techniques and methods. From the results of the study found several strategies implemented at the Prenduan branch officeof the Prenduan Sharia Pegadaian, including, 1) Social Media Marketing, here the pawn party utilizes the internet, becausethe features provided by this social network are very helpful in marketing products and services to the public. . 2) Door ToDor, this is also done by pawnshops to visit residents' homes to introduce their products and services. 3) Making banners orbrochures, to distribute this is also done by the pawnshop in marketing their products, when we see it on the road we will finda large banner that is clearly visible about sharia pawnshops, or employees also take to the field to distribute brochures withcheap promotions with there is a big discount at the end of the year. 4) Expanding the Network of Relations with the MassMedia, this is also important in building relationships with the mass media. So that it can help in reaching the nationalmarket.
Strategi Pemasaran Produk Gadai Syariah dalam Menarik Minat Nasabah di Masa Pandemi Covid-19 -19 (Pegadaian Syariah Cabang Prenduan Sumenep Madura) Jumari Jumari; Mashuri Toha
Banque Syar'i : Jurnal llmiah Perbankan Syariah Vol. 8 No. 2 (2022): Juli - Desember 2022
Publisher : Departement of Islamic Banking, Faculty of Islamic Economics and Business, The State of Islamic University (UIN) Sultan Maulana Hasanuddin Banten,

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Abstract

The development of Islamic financial institutions, one of which is sharia pawnshops in Indonesia, is so significant, even the sharia service units of the pawnshops themselves are easy to find in various cities in Indonesia. This study aims to determine the marketing strategies carried out by PT Pegadaian Syariah and what products are offered by the Prenduan Branch of Sharia Pegadaian. The method chosen in this study is qualitative to examine more deeply about the tricks, methods, techniques and methods. From the results of the study found several strategies implemented at the Prenduan branch office of the Prenduan Sharia Pegadaian, including, 1) Social Media Marketing, here the pawn party utilizes the internet, because the features provided by this social network are very helpful in marketing products and services to the public. . 2) Door To Dor, this is also done by pawnshops to visit residents' homes to introduce their products and services. 3) Making banners or brochures, to distribute this is also done by the pawnshop in marketing their products, when we see it on the road we will find a large banner that is clearly visible about sharia pawnshops, or employees also take to the field to distribute brochures with cheap promotions with there is a big discount at the end of the year. 4) Expanding the Network of Relations with the Mass Media, this is also important in building relationships with the mass media. So that it can help in reaching the national market
Co-Authors Mashuri Toha Mashuri Toha