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All Journal JURNAL ILMIAH KOHESI Jurnal Ekonomi Jurnal Pengabdian Kepada Masyarakat Radisi Jurnal KALANDRA E-Amal: Jurnal Pengabdian Kepada Masyarakat
FITHRA MAHARANI
Fakultas Ekonomi Universitas Graha Nusantara Padangsidimpuan
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : E-Amal: Jurnal Pengabdian Kepada Masyarakat

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MEMBANGUN KREATIVITAS DAN KEMANDIRIAN MASYARAKAT KELURAHAN LOSUNGBATU KOTA PADANGSIDIMPUAN PADA MASA PANDEMI COVID-19 Silviana Batubara; Fithra Maharani; Makhrani Makhrani
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2: Mei 2021
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v1i2.786

Abstract

The outbreak of the Covid-19 virus in Indonesia causes disturbances in the respiratory system, severe lung infections that can cause death. Not only caused a high death rate worldwide, the outbreak of this virus resulted in a contraction of economic growth, slow economic decline and killed countries around the world and also resulted in a large number of unemployed. Another impact of the outbreak of the Covid-19 Virus is the occurrence of morbidity where many residents are unable to work for a certain period of time. This Community Service aims to help the people of Losungbatu Village, Jalan Rukun No.28, Padangsidimpuan in building creativity and independence of the community in the economic field during this Covid-19 period
PENGEMBANGAN USAHA UMKM DI MASA PANDEMI MELALUI OPTIMALISASI PENGGUNAAN DAN PENGELOLAAN MEDIA DIGITAL Silviana Batubara; Fithra Maharani; Makhrani Makhrani
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1: Januari 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i1.1237

Abstract

The Covid-19 pandemic has hit many countries, including Indonesia. Covid-19 has had an impact in various sectors including Micro, Small and Medium Enterprises, including a decline in sales. Community Service Activities are carried out to provide guidance in overcoming these impacts through the use and management of appropriate digital media. By using and managing digital media, it is hoped that business actors can determine the right type of digital media for the product being marketed, increasing public awareness and interest regarding the product. The method used is virtual training using Zoom Meeting. The material for this activity is a strategy for the use and management of digital media, optimization of digital marketing and product branding to improve the ability to create interesting content, promotion and as an alternative media for service businesses. The digital media used include Instagram, Facebook, WhatsApp, GrabFood/Go-Food, Tokopedia and other platforms. The results of the activity show that the training and guidance provided has a positive impact on business actors with an increase in knowledge about digital media, an increase in knowledge of various media that can be used and an increase in skills in the use and management of digital media in branding. Recommendations that can be conveyed are the existence of a sustainable development program for business actors so that they can implement and manage digital media optimally
Co-Authors Agusta Linda Nora Aris Munandar Harahap Azhar Harahap ELWIN KURNIAWAN Iswandi idris Makhrani Makhrani Makhrani Makhrani Nurdelila NURHADANA . Saryani, Lilis Silviana Batubara Yusditara, Wisnu