Article Per Year (5 Year)
p-Index From 2020 - 2025
1.686
P-Index
This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Abdimas Bina Bangsa International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Bina Bangsa Ekonomika Bina Bangsa International Journal of Business and Management
Sutisna
Universitas Bina Bangsa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Kerajinan Patung Badak Memanfaatkan Sumber Daya Alam Lokal Desa Sukanagara Untuk Pembangkitan Ekonomi Pasca Tsunami Sutisna; Riftia Miftahul Jannah
Jurnal Abdimas Bina Bangsa Vol. 2 No. 2 (2021): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.668 KB) | DOI: 10.46306/jabb.v2i2.104

Abstract

Di daerah kabupaten Pandeglang yang merupakan tempat wisata berkunjung, banyak upaya telah dilakukan untuk membantu pelestarian badak bercula satu, dengan menampilkan bentuk badak bercula satu menjadi bentuk cenderamata. Kreatifitas dari beberapa perajin yang ada di daerah Pandeglang khususnya Desa Sukanagara Kabupaten Pandeglang menampilkan karya ukiran badak bercula satu yang cukup variatif, dengan memanfaatkan beberapa bahan yang didapatkan dari lingkungan sekitarnya dan dipadukan menjadi satu kesatuan dalam bentuk cenderamata badak bercula satu yang menarik. Selain dari bahan-bahan alam yang ada, juga muncul ide-ide kreatif dengan memanfaatkan beberapa bahan limbah. Pemanfaatan limbah kayu jati diantaranya menjadi satu alternative bahan pendukung untuk dekorasi pada badak bercula satu. dilatarbelakangi untuk meningkatkan perekonomian pasca tsunami dengan tujuan dari program ini untuk memberikan pengetahuan, untuk membidik target pasar serta membangkitkan pariwisata dan pusat oleh-oleh pasca tsunami agar ekonomi masyarakat desasukanagara meningkat.
SALES PERFORMANCE PREDICTED FROM CAREER DEVELOPMENT AND SPIRITUAL CAPITAL THROUGH DISCIPLINE INTERVENING VARIABLES OF MOTORCYCLE RETAIL COMPANY EMPLOYEES Yusuf Setiawan; Sutisna Sutisna; Ade Manggala Hardianto
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 3 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i3.105

Abstract

This research aims to construct a predictive model of career advancement, spiritual capital's impact on employee work discipline, and the implications of these factors for sales performance. The research method is a survey method, and it involves distributing questionnaires to a total of 150 employees and using the analysis tools provided by structural equation modelling (SEM). Researchers distributed questionnaires based on indicators including career development 7 indicators, spiritual capital 6 indicators, discipline 5 indicators, and sales performance 11 indicators. The research results on the outer model show that all indicators are accurate, and the hypothesis test is recognized as having significant impacts. Career development and spiritual capital towards discipline are at 2.849 and 8.113 > 1.96. In addition, statistical results show that the profession has a positive effect on sales performance. The significance of the intervention shows that career development (2.087) and spiritual capital (3.052) have an indirect impact through discipline on sales performance (2.087). Limitations of the research It is necessary to invade the object of study to produce a more established model. Therefore, although the researchers restricted the survey area to the city of Cilegon, they still conducted the research
ANALISIS KINERJA PERUSAHAAN BERDASARKAN VARIABEL DIVERSIFIKASI BISNIS DAN SEKTOR INDUSTRI Sutisna Sutisna
Jurnal Bina Bangsa Ekonomika Vol. 15 No. 2 (2022): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v15i2.200

Abstract

This study intends to determine how the effect of horizontal diversification, vertical diversification and conglomeration diversification on company performance. In addition, this study also wants to know whether the type of industry affects the company's performance. This research method is a quantitative research. The population in this study were all companies listed on the Indonesia Stock Exchange (IDX) from 2015-2019. The number of samples is 44 companies with 220 observations. The method of analysis used is multiple linear regression. The results showed that vertical diversification within the company had a significant negative effect on company performance. The more a company diversifies vertically, the smaller the ROA or performance that the company gets. In addition, horizontal diversification also has a significant negative effect on company performance. While the type of manufacturing industry has a significant positive effect on company performance. There is no effect of the type of service industry on the company's performance and the type of property industry also has no effect on the company's performance
The Role of Digital Personal Selling and Product Innovation with Brand Knowledge as a Mediating Variable in the Decision to Buy a Car from the Honda Brand in Serang City Vicki Agung Triana; Uli Wildan Nuryanto; Sutisna Sutisna
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 1 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i1.140

Abstract

The purpose of this research is to analyze the role of digital personal selling and product innovation with brand knowledge as a mediating variable in the decision to buy a car from the Honda brand in Serang City. This study uses a quantitative approach. In this study, the group analyzed consisted of customers who had previous knowledge or experience of buying Honda cars in Serang City. 225 people ultimately participated in the study, meaning that their responses were used as a sample. Methods of data analysis using descriptive statistics and inferential statistics. The results of the study show that digital personal selling has a significant effect on brand knowledge from the Honda brand in Serang City. Digital personal selling has a significant effect on the decision n to buy a car from the Honda brand in Serang City. Product innovation has a significant effect on brand knowledge from the Honda brand in Serang City. Product innovation has a significant effect on the decision to buy a car from the Honda brand in Serang City. Brand knowledge has a significant effect on the decision to buy a car from the Honda brand in Serang City. Digital personal selling has a significant effect on the decision to buy a car through mediation of brand knowledge from the Honda brand in Serang City. Product innovation has a significant effect on the decision to buy a car through mediation of brand knowledge from the Honda brand in Serang City.
Effect of Service Quality, Online Advertising, and Learning Innovation on Customer Satisfaction Through Brand Image at Course Institutions in Tangerang City Rudianto Rudianto; Sutisna Sutisna; Uli Wildan Nuryanto
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 1 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i1.142

Abstract

The purpose of this research is to analyze effect of service quality, online advertising, and learning innovation on customer satisfaction through brand image at Course Institutions in Tangerang City. This research approach uses quantitative research. The population of training participants in Tangerang City as many as 475 people. Based on the calculation, the number of samples to be taken is 221 people. Data analysis using inductive data analysis method. The results of the study show that service quality has a significant effect on brand image at Course Institutions in Tangerang City. Online advertising has no significant effect on brand image at Course Institutions in Tangerang City. Learning innovation has a significant effect on brand image at Course Institutions in Tangerang City. Service quality has a significant effect on customer satisfaction at Course Institutions in Tangerang City. Online advertising has no significant effect on customer satisfaction at Course Institutions in Tangerang City. Learning innovation has a significant effect on customer satisfaction at Course Institutions in Tangerang City. Brand image has a significant effect on customer satisfaction at Course Institutions in Tangerang City. Brand image is able to significantly moderate service quality on customer satisfaction at Course Institutions in Tangerang City. Brand image is not able to significantly moderate online advertising on customer satisfaction at Course Institutions in Tangerang City. Brand image is able to significantly moderate learning innovation on customer satisfaction at Course Institutions in Tangerang City.
LITERASI PINJAMAN ONLINE YANG BIJAK DI DESA GUNUNGSARI KECAMATAN GUNUNG SARI KABUPATEN SERANG Sutisna Sutisna; Nani Rohaeni
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.887

Abstract

Online loans are increasing day by day, both in terms of the amount of credit disbursed and the number of borrowers. However, the presence of online loans also has a negative impact in the form of many people getting into online loan debt. This negative impact is likely due to the public's lack of understanding of online loans. Therefore, it is necessary to carry out outreach with the aim of providing understanding about online loans and increasing awareness of borrowing online. The socialization method was carried out by holding online loan literacy training for residents of Gunungsari village, Gunungsari District, Serang Regency. The socialization results showed that the public's understanding of online loans was in the sufficient category (71.7%). After socialization through training, there was an increase in knowledge about online loans by 16.7%.
Profitability Ratio Analysis at PT. Medikaloka Hermina, TBK Giri Gintang Miransyah; Sri Rahayu Sangra Dempo; Sutisna Sutisna
Bina Bangsa International Journal of Business and Management Vol. 1 No. 1 (2021): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v1i1.7

Abstract

This study aims to determine the company's financial performance by using profitability ratio analysis, where the profitability ratio is a ratio that aims to determine the company's ability in generating profit over a certain period and also provides an overview of the level of management effectiveness in carrying out its operations. Profitability ratio consists of three ratios, among others Return On Assets, Return On Equity and Net Profit Margin. The research object is PT Medikaloka Hermina Tbk, where the health services company has done IPO (Initial Public Offering) or initial public offering so that economic growth of company very rapidly. The purpose of this study is to test and analyze the financial performance of the company at PT. Medikaloka Hermina Tbk. year 2018 - 2020 if reviewed from the profitability ratio. The sample of this research is financial reports from PT Medikaloka Hermina Tbk for 2018 – 2020 published on the Indonesia Stock Exchange website
ANALISIS BRAND POSITIONING SEPEDA MOTOR HONDA DAN YAMAHA PADA PENGGUNA SEPEDA MOTOR DI PROVINSI BANTEN Sutisna Sutisna
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 4 No. 2 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i2.173

Abstract

This research analyzes the brand positioning of Honda and Yamaha motorbikes in Banten Province. Brand positioning is a key element in marketing that depicts a unique value proposition to consumers. This study uses a comparative descriptive method with data collected through questionnaires to 151 respondents. The sampling technique used was convenience sampling. The research results show that Honda's brand positioning, with the tagline "One Heart", is stronger than Yamaha's with the tagline "Getting ahead". The analysis shows that consumer perceptions of Honda's brand positioning are higher (average score 3.58) than Yamaha (average score 3.47). The mean difference test shows a significant difference between the two brands. Consistency in the use of taglines in promotions has proven effective in establishing brand positioning in the minds of consumers. This study provides insight for manufacturers in designing appropriate marketing communications to build strong brand positioning, as well as the importance of maintaining consistency in promotional strategies. This research is useful for Honda and Yamaha to understand consumer perceptions and improve their marketing strategies
Peran Brand Reputation dan Hedonic Motive terhadap Buying Decision serta Implikasinya pada Customer Satisfaction Produk Motor Suzuki di Kota Serang Selamet Hidayat; Sutisna Sutisna; Umalihayati Umalihayati
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1546

Abstract

This research aims to determine the effect of brand reputation and hedonic motive on customer satisfaction through the buying decision variable. Using quantitative research methods. Respondents totaled 230 Suzuki brand motorbike users in Serang City. Data analysis tools use Smart PLS and SPSS. The research results show that partially there is a significant influence between the brand reputation and buying decision variables on customer satisfaction, but there is no significant influence between the hedonic motive variable on customer satisfaction. Simultaneously and partially, there is a significant influence between the brand reputation and hedonic motive variables on buying decisions. Indirectly, there is a significant influence between buying decisions through brand reputation and hedonic motives on customer satisfaction with Suzuki Motorbike products in Serang City.
Co-Authors Giri Gintang Miransyah Nani Rohaeni Riftia Miftahul Jannah Rudianto Rudianto Selamet Hidayat Sembiring, Rinawati Sri Rahayu Sangra Dempo Uli Wildan Nuryanto Umalihayati Umalihayati Vicki Agung Triana Yusuf Setiawan