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<![CDATA[Kerajinan Patung Badak Memanfaatkan Sumber Daya Alam Lokal Desa Sukanagara Untuk Pembangkitan Ekonomi Pasca Tsunami ]]>
<![CDATA[Sutisna]]>;
<![CDATA[Riftia Miftahul Jannah]]>
<![CDATA[ Jurnal Abdimas Bina Bangsa Vol. 2 No. 2 (2021): Jurnal Abdimas Bina Bangsa ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/jabb.v2i2.104
<![CDATA[Di daerah kabupaten Pandeglang yang merupakan tempat wisata berkunjung, banyak upaya telah dilakukan untuk membantu pelestarian badak bercula satu, dengan menampilkan bentuk badak bercula satu menjadi bentuk cenderamata. Kreatifitas dari beberapa perajin yang ada di daerah Pandeglang khususnya Desa Sukanagara Kabupaten Pandeglang menampilkan karya ukiran badak bercula satu yang cukup variatif, dengan memanfaatkan beberapa bahan yang didapatkan dari lingkungan sekitarnya dan dipadukan menjadi satu kesatuan dalam bentuk cenderamata badak bercula satu yang menarik. Selain dari bahan-bahan alam yang ada, juga muncul ide-ide kreatif dengan memanfaatkan beberapa bahan limbah. Pemanfaatan limbah kayu jati diantaranya menjadi satu alternative bahan pendukung untuk dekorasi pada badak bercula satu. dilatarbelakangi untuk meningkatkan perekonomian pasca tsunami dengan tujuan dari program ini untuk memberikan pengetahuan, untuk membidik target pasar serta membangkitkan pariwisata dan pusat oleh-oleh pasca tsunami agar ekonomi masyarakat desasukanagara meningkat.]]>
<![CDATA[SALES PERFORMANCE PREDICTED FROM CAREER DEVELOPMENT AND SPIRITUAL CAPITAL THROUGH DISCIPLINE INTERVENING VARIABLES OF MOTORCYCLE RETAIL COMPANY EMPLOYEES ]]>
<![CDATA[Yusuf Setiawan]]>;
<![CDATA[Sutisna Sutisna]]>;
<![CDATA[Ade Manggala Hardianto]]>
<![CDATA[ International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 3 (2022): International Journal of Economy, Education and Entrepreneurship ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ije3.v2i3.105
<![CDATA[This research aims to construct a predictive model of career advancement, spiritual capital's impact on employee work discipline, and the implications of these factors for sales performance. The research method is a survey method, and it involves distributing questionnaires to a total of 150 employees and using the analysis tools provided by structural equation modelling (SEM). Researchers distributed questionnaires based on indicators including career development 7 indicators, spiritual capital 6 indicators, discipline 5 indicators, and sales performance 11 indicators. The research results on the outer model show that all indicators are accurate, and the hypothesis test is recognized as having significant impacts. Career development and spiritual capital towards discipline are at 2.849 and 8.113 > 1.96. In addition, statistical results show that the profession has a positive effect on sales performance. The significance of the intervention shows that career development (2.087) and spiritual capital (3.052) have an indirect impact through discipline on sales performance (2.087). Limitations of the research It is necessary to invade the object of study to produce a more established model. Therefore, although the researchers restricted the survey area to the city of Cilegon, they still conducted the research]]>
<![CDATA[ANALISIS KINERJA PERUSAHAAN BERDASARKAN VARIABEL DIVERSIFIKASI BISNIS DAN SEKTOR INDUSTRI ]]>
<![CDATA[Sutisna Sutisna]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 15 No. 2 (2022): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v15i2.200
<![CDATA[This study intends to determine how the effect of horizontal diversification, vertical diversification and conglomeration diversification on company performance. In addition, this study also wants to know whether the type of industry affects the company's performance. This research method is a quantitative research. The population in this study were all companies listed on the Indonesia Stock Exchange (IDX) from 2015-2019. The number of samples is 44 companies with 220 observations. The method of analysis used is multiple linear regression. The results showed that vertical diversification within the company had a significant negative effect on company performance. The more a company diversifies vertically, the smaller the ROA or performance that the company gets. In addition, horizontal diversification also has a significant negative effect on company performance. While the type of manufacturing industry has a significant positive effect on company performance. There is no effect of the type of service industry on the company's performance and the type of property industry also has no effect on the company's performance]]>
<![CDATA[The Role of Digital Personal Selling and Product Innovation with Brand Knowledge as a Mediating Variable in the Decision to Buy a Car from the Honda Brand in Serang City ]]>
<![CDATA[Vicki Agung Triana]]>;
<![CDATA[Uli Wildan Nuryanto]]>;
<![CDATA[Sutisna Sutisna]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 1 (2023): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v3i1.140
<![CDATA[The purpose of this research is to analyze the role of digital personal selling and product innovation with brand knowledge as a mediating variable in the decision to buy a car from the Honda brand in Serang City. This study uses a quantitative approach. In this study, the group analyzed consisted of customers who had previous knowledge or experience of buying Honda cars in Serang City. 225 people ultimately participated in the study, meaning that their responses were used as a sample. Methods of data analysis using descriptive statistics and inferential statistics. The results of the study show that digital personal selling has a significant effect on brand knowledge from the Honda brand in Serang City. Digital personal selling has a significant effect on the decision n to buy a car from the Honda brand in Serang City. Product innovation has a significant effect on brand knowledge from the Honda brand in Serang City. Product innovation has a significant effect on the decision to buy a car from the Honda brand in Serang City. Brand knowledge has a significant effect on the decision to buy a car from the Honda brand in Serang City. Digital personal selling has a significant effect on the decision to buy a car through mediation of brand knowledge from the Honda brand in Serang City. Product innovation has a significant effect on the decision to buy a car through mediation of brand knowledge from the Honda brand in Serang City.]]>
<![CDATA[Effect of Service Quality, Online Advertising, and Learning Innovation on Customer Satisfaction Through Brand Image at Course Institutions in Tangerang City ]]>
<![CDATA[Rudianto Rudianto]]>;
<![CDATA[Sutisna Sutisna]]>;
<![CDATA[Uli Wildan Nuryanto]]>
<![CDATA[ International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 1 (2023): The International Journal of Education, Social Studies, and Management (IJESSM) ]]>
Publisher : <![CDATA[LPPPIPublishing ]]>
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DOI: 10.52121/ijessm.v3i1.142
<![CDATA[The purpose of this research is to analyze effect of service quality, online advertising, and learning innovation on customer satisfaction through brand image at Course Institutions in Tangerang City. This research approach uses quantitative research. The population of training participants in Tangerang City as many as 475 people. Based on the calculation, the number of samples to be taken is 221 people. Data analysis using inductive data analysis method. The results of the study show that service quality has a significant effect on brand image at Course Institutions in Tangerang City. Online advertising has no significant effect on brand image at Course Institutions in Tangerang City. Learning innovation has a significant effect on brand image at Course Institutions in Tangerang City. Service quality has a significant effect on customer satisfaction at Course Institutions in Tangerang City. Online advertising has no significant effect on customer satisfaction at Course Institutions in Tangerang City. Learning innovation has a significant effect on customer satisfaction at Course Institutions in Tangerang City. Brand image has a significant effect on customer satisfaction at Course Institutions in Tangerang City. Brand image is able to significantly moderate service quality on customer satisfaction at Course Institutions in Tangerang City. Brand image is not able to significantly moderate online advertising on customer satisfaction at Course Institutions in Tangerang City. Brand image is able to significantly moderate learning innovation on customer satisfaction at Course Institutions in Tangerang City.]]>
<![CDATA[LITERASI PINJAMAN ONLINE YANG BIJAK DI DESA GUNUNGSARI KECAMATAN GUNUNG SARI KABUPATEN SERANG ]]>
<![CDATA[Sutisna Sutisna]]>;
<![CDATA[Nani Rohaeni]]>
<![CDATA[ Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/jabb.v5i1.887
<![CDATA[Online loans are increasing day by day, both in terms of the amount of credit disbursed and the number of borrowers. However, the presence of online loans also has a negative impact in the form of many people getting into online loan debt. This negative impact is likely due to the public's lack of understanding of online loans. Therefore, it is necessary to carry out outreach with the aim of providing understanding about online loans and increasing awareness of borrowing online. The socialization method was carried out by holding online loan literacy training for residents of Gunungsari village, Gunungsari District, Serang Regency. The socialization results showed that the public's understanding of online loans was in the sufficient category (71.7%). After socialization through training, there was an increase in knowledge about online loans by 16.7%.]]>
<![CDATA[THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT ATTRIBUTES ON BRAND IMAGE AND THEIR IMPACT ON THE PURCHASE DECISION OF MOTOR VEHICLE INSURANCE PRODUCTS IN SERANG CITY ]]>
<![CDATA[R. Simo Seto Bagoes Patra Manggala]]>;
<![CDATA[Sutisna Sutisna]]>;
<![CDATA[Udin Suadma]]>
<![CDATA[ PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1: Performance: Jurnal Bisnis & Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura ]]>
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DOI: 10.24929/feb.v14i1.2649
<![CDATA[Consumer purchasing decisions become an important factor in determining the existence of a company. Departing from the increase in numbers, and with various risks of accidents that will make the competition of insurance companies even higher. The purpose of this study is to analyze the factors that influence purchasing decisions for motor vehicle insurance products. The method used in this study uses the SEM (Structural Equation Modeling) method. The data analysis technique uses variance-based structural equation modeling (VB-SEM) through Smart PLS 3 (Partial Least Square) programs and activities. The sampling technique used was purposive sampling. The number of samples can be determined by approximate estimates according to Haire's opinion, so that based on the calculation of the number of samples to be taken as many as 140 people who have motorized vehicles in Serang City. The data sources in this study used primary data in the form of surveys with questionnaire instruments and secondary data sources in the form of documentation studies with observation sheet instruments. The results of the outer model test show that all indicators used are valid because they have a loading factor value > 0.70. The conclusion from the results of hypothesis testing is that 4 hypotheses are accepted and 3 hypotheses are rejected.]]>
<![CDATA[The Effect of Digital Competence and Coaching-Mentoring on Career Development Through Work Motivation at PT PLN Indonesia Power UBP Suralaya ]]>
<![CDATA[Rizki Sugiawan]]>;
<![CDATA[Sutisna Sutisna]]>;
<![CDATA[Ahmad Mukhlis]]>
<![CDATA[ JURNAL ECONOMINA Vol. 5 No. 9 (2026): JURNAL ECONOMINA, September 2026 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram ]]>
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DOI: 10.55681/economina.v5i9.4344
<![CDATA[This study aims to analyze the influence of Digital Competence and Coaching-Mentoring on Career Development through Work Motivation among employees at PT PLN Indonesia Power UBP Suralaya. The study employs a quantitative approach with a causal research design. The sample consisted of 221 respondents selected using simple random sampling. Data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the assistance of the SmartPLS software. The results indicate that Digital Competence and Coaching-Mentoring have a significant positive effect on Work Motivation. Coaching-Mentoring and Work Motivation also have a significant positive effect on Career Development, whereas Digital Competence does not have a significant direct effect on Career Development. Work Motivation was found to mediate the relationship between Digital Competence and Coaching-Mentoring on Career Development. The research findings indicate that enhancing employees’ career development is not solely determined by digital competence but also requires effective coaching-mentoring and high work motivation. This study reinforces the Human Capital Theory and Social Learning Theory in explaining employees’ career development]]>
<![CDATA[Intellectual Capital, Dividend Policy, Corporate Risk Disclosure And Firm Equity Valuation In Banking Companies Indonesia ]]>
<![CDATA[Muhamad Anton Habsyi]]>;
<![CDATA[Sutisna]]>;
<![CDATA[Gema Ika Sari]]>
<![CDATA[ Amkop Management Accounting Review Vol. 5 No. 1 (2025): January - June ]]>
Publisher : <![CDATA[Yayasan Vifada Cendikia Indonesia ]]>
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DOI: 10.37531/amar.v5i1.3146
<![CDATA[The assessment of equity value serves as a crucial indicator in the banking sector, which plays a strategic role in the national economy. Fluctuations in PBV among listed banks on the IDX during 2020–2024 reflect dynamic market perceptions of banking performance. This study investigates the influence of intellectual capital and dividend policy on equity valuation with corporate risk disclosure (CRD) as an intervening variable. A quantitative research design was employed using panel data regression analysis. The sample consists of 20 banking companies listed on IDX for 2020–2024 period, with data processed through EViews software. The findings reveal that intellectual capital exerts a positive effect on equity valuation. Dividend policy and CRD demonstrate no significant influence. Furthermore, CRD does not mediate the relationship between the independent variables and equity valuation. The study highlights that equity value in Indonesia’s banking industry is primarily shaped by effective management of intellectual capital, rather than by dividend policy or CRD.]]>
<![CDATA[The Effect of Liquidity and Leverage to Return Shares with Profitability as an Intervening Variable in LQ45 Companies Listed on The Indonesia Stock Exchange (IDX) for the Period 2020 - 2024 ]]>
<![CDATA[Dwi Juni Arti Herwadi]]>;
<![CDATA[Sutisna]]>;
<![CDATA[Gema Ika Sari]]>
<![CDATA[ Amkop Management Accounting Review Vol. 5 No. 2 (2025): July - December ]]>
Publisher : <![CDATA[Yayasan Vifada Cendikia Indonesia ]]>
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DOI: 10.37531/amar.v5i2.3272
<![CDATA[This study aims to analyze the effect of Liquidity and Leverage on Stock Returns with Profitability as an intervening variable. The objects of the study were LQ45 Index companies listed on the Indonesia Stock Exchange (IDX) during the 2020– 2024 period. The method used was a quantitative approach with panel data regression analysis. The variables used included Liquidity (proxied by the Current Ratio) and Leverage (proxied by the Debt to Equity Ratio) as independent variables, Profitability (proxied by Return on Assets) as a mediating variable, and Stock Returns as the dependent variable. The results showed that Liquidity and Leverage had no significant effect on Stock Returns, while Profitability had a significant direct effect on Stock Returns. Furthermore, Liquidity had no significant effect on Profitability, but Leverage had a significant direct effect on Profitability. The mediation test using the Sobel test showed that Profitability did not significantly mediate the relationship between Liquidity and Stock Returns or between Leverage and Stock Returns. Management must prioritize strategies that can increase net profit and asset utilization efficiency. Increased profits will be directly reflected in share prices, benefiting investors and increasing stock returns.]]>
