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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Innovative: Journal Of Social Science Research
Anita Rahmawati
Politeknik Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ENGAGEMENT TENAGA PENDIDIK PADA PROGRAM STUDI MANAJEMEN PEMASARAN POLITEKNIK NEGERI JAKARTA Anita Rahmawati
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.92

Abstract

In the last few decades, many well-known companies and business media have discussed the topic of employee engagement. Employee engagement has a major effect on employee performance in a company or institution. The topic of engagement is still rarely found in the realm of education. In the realm of education, in this case universities, educators are an important element as one of the determinants of ensuring the success of an educational process. This study was conducted to analyze the factors that influence simultaneously and or partially on the engagement of educators (lecturers) in the Study Program of Marketing Management in Jakarta State Polytechnic. The factors used in this research are leadership, work environment, compensation, training, and teamwork. The method used is quantitative research conducted by distributing valid questionnaires to 21 educators of the Study Program of Marketing Management. The data analysis method used is descriptive analysis and multiple linear regression analysis with SPSS software version 25.0 test tool. The results showed that only teamwork variable had a significant effect on the engagement of educators. Meanwhile, the variables of leadership, training, work environment, compensation, and teamwork simultaneously have a positive and significant effect on the engagement of educators
ANALYSIS OF MARKETING STRATEGY IN DEALING WITH THE COVID-19 PANDEMIC: (Case Study In Gema Insani Publishing Company) Anita Rahmawati; Sri Isti Untari; Kristin Lukitaningrum
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.1846

Abstract

The year 2020 was shaken by the spread of the Covid-19 virus. The viral pandemic occurred has changed the way of life of the world, at least from a social and economic perspective. Predictions of a recession began to emerge as the economy weakened due to the spread of the virus forcing large parts of the population to be laid off. Many businesses experience losses and even go out of business, or at least experience a decline in profits (Brewer, 2020). The economic impact of this disaster is likely to continue for several years to come. Gema Insani is a publishing company in Depok which has been directly affected by the pandemic. A proper marketing strategy is needed so that even if there is a decline in the level of product sales, the decline is still under control or does not cause the company to go out of business. This study aims to analyze the marketing strategies that the Gema Insani company implemented during the pandemic. The research was conducted using qualitative methods and descriptive analysis. It can be concluded from the research results that the applied marketing strategy includes the marketing mix of product aspects, price, place, promotion, people, process and physical evidence. The most dominant aspect in dealing with and adapting to pandemic situation is  promotion aspect, that is by optimizing online marketing and product sales (digital marketing). By optimizing digital marketing, online product sales increased by 30%.
Tinjauan Kebersihan Makanan Dan Sanitasi Serta Kaitannya Terhadap Minat Pembeli (Studi Kasus Pedagang Kaki Lima Di Sekitar Lapangan Hizbul Wathon (HW) Beji Timur - Beji - Depok) Sri Isti Untari; Anita Rahmawati; Rahma Nur Praptiwi; Kristin Lukitaningrum; Maria Nino Istia
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1176

Abstract

Makanan memegang peranan penting dalam kehidupan manusia. Selain menyediakan zat-zat yang dibutuhkan untuk energi dan pertumbuhan, makanan juga menyediakan zat-zat yang dibutuhkan untuk menunjang kehidupan tubuh yang sehat. Oleh karena itu, untuk meningkatkan taraf hidup manusia diperlukan persediaan pangan yang cukup, baik dari segi kualitas maupun kuantitas. Dari segi kualitas, selain mengandung semua zat yang dibutuhkan tubuh, makanan juga harus memenuhi syarat keamanan. Keamanan pangan dapat dilihat dari aspek higiene dan sanitasi. Cara mengolah makanan, kebersihan penjamah makanan dan cara penyajian makanan merupakan bagian penting dalam pengelolaan makanan. Foodborne disease merupakan salah satu penyebab kesakitan dan kematian di Indonesia. Penelitian ini bertujuan untuk menganalisis perilaku pedagang dalam menjaga kebersihan dan sanitasi pedagang kaki lima yang menjajakan makanan di lapangan Hizbul Wathan (HW) yang terletak di kelurahan Beji Timur, kecamatan Beji, Depok serta kaitannya dengan respon dan minat beli pedagang. Komunitas. Dari hasil observasi, terdapat beberapa warung yang dalam proses memasaknya belum menerapkan kebersihan yang memadai yang berdampak pada ketidaknyamanan pengunjung untuk membeli jajanan di warung tersebut. Penelitian ini merupakan penelitian kualitatif dengan metode yang digunakan adalah observasi dan survey terhadap pedagang dan pembeli, serta studi literatur. Hasil penelitian menunjukkan bahwa 87% pembeli sangat memperhatikan kebersihan dan sanitasi makanan saat memilih makanan, sedangkan 72% pedagang masih memiliki kendala dalam memenuhi harapan pembeli/pelanggan.
Co-Authors Kristin Lukitaningrum Maria Nino Istia Rahma Nur Praptiwi Sri Isti Untari