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THE USE OF CODE-SWITCHING AND CODE-MIXING IN PUBLIC SPEAKING CLASS AT HIGHER EDUCATION ISLAMIC Sulianur Sulianur; Imam Qalyubi; Sabarun Sabarun
PROJECT (Professional Journal of English Education) Vol 5, No 4 (2022): VOLUME 5 NUMBER 4, JULY 2022
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/project.v5i4.p806-816

Abstract

This study attempted to find out how students view the use of code switching and code mixing when learning in public speaking course. Code switching is the switching of two languages from one language to another or language variations in one conversation across sentence or clause boundaries. While code mixing is one language to another in the same speech or in the same spoken or written text. This study used 15 class A students of 2020 and a lecturer who taught public speaking courses in that class. This research used a case study method, while the instruments used were observation, interviews, and documentation. The results of the study were (1) code switching and code mixing was very influential in learning especially public speaking. These codes were very helpful in understanding English fully, so that there was no misunderstanding in receiving material from the lecturer, and so that the learning process can run well and the learning materials can be accepted by students perfectly. (2) Several factors caused code switching and code mixing to be carried out in public speaking class, the factors were: (a) Avoid misunderstanding when delivering material. (b) To make sure the student understood what he talked about. (c) To make the learning process be easier, make students able to receive learning materials well. (3) Based on observation, interview, and data documentation, the finding revealed that code switching and code mixing happened when was absent and during learning, the types used by lecturer only code switching, they called as intra sentential, inter sentential, and emblematic. Keywords:  Code Switching, Code Mixing, Public Speaking
Semiotics Analysis of Modern Drink Advertisements on the Palangkaraya Cafe Instagram Account Sutiah; Imam Qalyubi; Zaitun Qamariah
Channing : Journal of English Language Education and Literature Vol 8 No 2 (2023): Channing: Journal of English Language Education Literature- Oktober 2023
Publisher : Pendidikan Bahasa Inggris Universitas Nurul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30599/channing.v8i2.2844

Abstract

This research paper titled "Semiotic Analysis of Modern Drink Advertisements on The Palangkaraya Cafe Instagram Account" delves into the realm of modern drink advertisements in the digital age. It explores the significance of semiotics in understanding the hidden messages conveyed by advertisements in the context of cafes. The study aims to answer two main research questions: What kinds of signs exist in modern drink advertisements, and what meanings are conveyed by these signs? The research employs a qualitative descriptive approach, utilizing interviews and documentation as data collection methods. The study's primary focus is on three cafes in the Palangkaraya area: Taguk Ha Cafe, Nakaya Cafe, and Yomi Cafe, with a specific emphasis on modern drink advertisements from their Instagram accounts. Data analysis follows a systematic process, including data reduction, data display, and conclusion drawing/verifying. The researcher uses Charles Sanders Peirce's semiotic theory to analyze the signs in the advertisements, distinguishing between icons, indices, and symbols. The result of this research shows In essence, language and symbolic signifiers in advertising transcend the boundaries of brand communication. They become the conduits through which desires are kindled, emotions are stirred, and aspirations are awakened in the audience. Whether through carefully crafted language or the strategic use of symbols, advertisers have at their disposal a rich palette of tools to engage consumers on a profound and deeply meaningful level, thereby forging connections that extend beyond the realm of commerce.