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All Journal Journal of Economic, Bussines and Accounting (COSTING) JES (Jurnal Ekonomi Syariah Jurnal Nasional Manajemen Pemasaran dan SDM MATHunesa: Jurnal Ilmiah Matematika Relevance: Journal of Management and Business Advances in Management & Financial Reporting JUEBIR: Journal of Economics and Business Research
Kisti Nur Aliyah
UIN Raden Mas Said Surakarta
Religion Economics, Econometrics & Finance Mathematics Social Sciences

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Journal : JUEBIR: Journal of Economics and Business Research

 1 
Analisis faktor – faktor yang mempengaruhi kepuasan pengguna aplikasi mobile IPOT Taufik Abdul Azeis; Kisti Nur Aliyah
Journal of Economics and Business Research (JUEBIR) Vol. 2 No. 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v2i1.7298

Abstract

This research aims to determine the effect of completeness of features, ease of use, and low transaction costs on the satisfaction of using the IPOT mobile application. This research uses a quantitative research method with data analysis techniques, namely multiple linear regression. The data source for this study uses primary data sources which are assisted in processing by IBM SPSS 23 software The results of this research indicate that simultaneously and partially, the variables of feature completeness, ease of use, and low transaction costs have a positive and significant influence on the satisfaction of using the IPOT mobile application This research can provide a basis for other researchers  conducting other similar studies to increase the satisfaction of users of the Mobile IPOT application
Pengaruh Fitur Virtual Try-On, Online Customer Review, dan Persepsi Harga Terhadap Keputusan Pembelian Kosmetik Pada Aplikasi Shopee Viohafeni, Zalma Dwi; Aliyah, Kisti Nur
Journal of Economics and Business Research (JUEBIR) Vol. 2 No. 2 (2023): December 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v2i2.7916

Abstract

This research aims to prove the influence of virtual try-on, online customer reviews, and price perceptions on purchasing decisions for Madame Gie products in the Shopee application. The population in this study are consumers in the city of Surakarta. The research sample used is consumers who have purchased Madame Gie products. This research method is a quantitative research with non-probability sampling technique using purposive sampling method. The research data was obtained by 100 respondents and processed using multiple linear regression analysis techniques using IBM SPSS Statistics software version 23. The results showed that Virtual Try-On had a positive and significant effect on Purchase Decisions, Online Customer Review had a positive and significant effect on Decisions Purchases, and Price Perceptions have a positive and significant effect on Purchase Decisions.
Co-Authors Aqiilah, Rojaa Itsni Nisrina Dinda Khoirunissa Rizqiana, Zulfanita Dien Taufik Abdul Azeis Viohafeni, Zalma Dwi Zahroh, Aisya Munifatuz