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All Journal JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis International Conference on Social Science
Ike Ratnasari
STIE Kertanegara Malang
Economics, Econometrics & Finance Social Sciences

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GOOD FINANCE GOVERNANCE MSMES THROUGH FINANCIAL PORTFOLIO METHOD AS BUSINESS SUSTAINABILITY EFFORT DURING THE COVID19 PANDEMIC Dwi Dayanti Oktavia; Ike Ratnasari
Proceedings of the 1st International Conference on Social Science (ICSS) Vol. 1 No. 1 (2022): Proceedings of the 1st International Conference on Social Science (ICSS)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/icss.v1i1.46

Abstract

Good financial governance is one of the keys for a business to survive and continue to thrive in any situation and condition. MSMEs are one of the largest contributors to national income and are able to increase economic growth in Indonesia, but many are still unaware of the importance of business financial governance. This is due to a lack of understanding related to financial governance as well as the difficulty of the financial governance process and the high costs that must be incurred if you use the services of a financial consultant. So that not a few SMEs who have difficulty maintaining their business. For this reason, a financial management method is needed that can help or facilitate MSME actors in managing their business finances so that they are able to continue to survive and be able to develop their businesses. The purpose of this research is to find outproblems faced by MSMEs related to business financial governance by utilizing the financial portfolio method so as to provide convenience for MSME actors in managing their finances so that they are able to provide quality financial information that is useful for MSMEs in managing their business..The research method used is the research method used in this study is a qualitative analysis with exploratory steps with participatory observation techniques. The data sources used are primary data in the form of observations and secondary data in the form of data collected, processed and presented by other parties in the form of books and the results of previous research related to MSME financial governance. Informants in this study are infinite. Based on the results of the study, it was found that the informants in financial management in general have been managed very well, this is evidenced by the recording of every financial transaction of the business being carried out. The management carried out by MSMEs is to make notes in the form of a financial portfolio
Citra Merek dan Kualitas Produk PT. Indofood CBP pada Keputusan Pembelian Konsumen di Sumbawa Besar Nusa Tenggara Barat Khoirul yajid; Ike Ratnasari
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 8, No 2 (2026): JAMIN
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v8i2.279

Abstract

AbstrakPerusahaan yang bergerak di industri makanan dan minuman, khususnya sektor pangan olahan, menghadapi tantangan untuk selalu memenuhi kebutuhan konsumen yang semakin kompleks, baik dari sisi citra merek maupun kualitas produk. Penelitian ini membahas tentang industry pangan olahan disebuah daerah dengan tujuan  untuk mengetahui pengaruh  citra merek dan kualitas produk   terhadap Keputusan pembelian, secara sebagian maupun bersama-sama.  Warga Sumbawa besar di Nusa Tenggara Barat digunakan sebagai populasi.  Teknik pengambilan sampel menggunakan non-probability sampling dengan  teknik purposive sampling dengan jumlah Sampel yang digunakan 90 responden warga Sumbawa besar. Metode yang digunakan pada penelitian ini adalah metode kuantitatif. Penelitian ini menggunakan analisis regresi linier berganda dengan pengumpulan data menggunakan kuesioner dengan skala likert. Hasil penelitian secara sebagian menggunakan uji t  menunjukkan bahwa citra merek tidak bepengaruh  terhadap Keputusan Pembelian  sedangkan kualitas produk berpengaruh  terhadap Keputusan pembelian konsumen. Untuk hasil penelitian secara bersama-sama citra merek dan kualitas produk  berpengaruh terhadap Keputusan pembelian konsumen warga Sumbawa Besar sebesar 43,9 %.Kata kunci:  Citra Merek, Kualitas Produk ,  Keputusan Pembelian
Co-Authors Dwi Dayanti Oktavia Khoirul yajid