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The Relationship Between the Change Management and the Operational Excellence in Electrical and Electronics Manufacturing Companies Ahmad, Hartini; Alekam, Jamal Mohamed Ismail; Shaharruddin, Sarah; Marchalina, Leonis; Fok-Yew, oon
International Journal of Supply Chain Management Vol 7, No 5 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Purpose – The purpose this paper is to examine the relationship between the change management and the operational excellence in the manufacturing companies (i.e. electrical and electronics). Design/ methodology/ approach –This study utilizes causal study using survey methods to ascertain the relationship between the management of change and operational excellence. The samples of the population were selected for the Electrical and Electronics sectors using the systematic random sampling method. Findings – The analysis found significant positive relationships between organic structure, operations strategy, transformational leadership style and human resource practices on operational excellence. The operations strategy influenced the most on the operational excellence. Research implications – The results of this study could promote a better understanding of the operational excellence in the electrical and electronics industry and its implications for activities concerning operation management and change management. Therefore, the recommendation to management is to establish policy, systems, and processes by integrating both hard elements (structure and strategy) and soft elements (leadership and human resource) in a strategic planning of the companies. This study is hoped to contribute to a body of knowledge, in terms of the insight into an achievement of the operational excellence. As it focuses on a proper integration of organic structure, operations strategy, transformational leadership style and human resource practices.  

Entrepreneurship Education Strategy in Higher Education in ASEAN: Competitive Intelligence and Readiness to Change Teddy Trilaksono; Leonis Marchalina; Sasmoko Sasmoko; Yasinta Indrianti; Nurul Aqilah Binti Muhammad Yusak
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.1

This study presents empirical evidence on the condition of entrepreneurship education from universities in ASEAN countries facing the ASEAN Economic Community (AEC). Survey data was obtained from 174 lecturers in five ASEAN countries and was analysed using a normality test with PP-plot and a linearity test. The urge of this study is to integrate the managerial and marketing skills in the entrepreneurship education curriculum in higher education in the face of a rapidly changing global business condition. The government must ensure that higher education institution (HEI) in the country creates a business ecosystem in the internal campus environment or encourages students to seek a business ecosystem outside the HEI and creates mentors from lecturers to accompany these students. Theoretically, this study has expanded the theory of entrepreneurship education, competitive intelligence, and readiness to change in the context of ASEAN institutions. In practice, this study helps in preparing an entrepreneurship education agenda for both leaders and educators who influence entrepreneurship education to become more effective, so that their students can apply their entrepreneurship skills after they graduate.

Pendampingan Usaha Kecil dan Menengah Donat Kentang dalam Peningkatan Efisiensi, Produktivitas, dan Pendapatan Aristio, Andre; Wijaya, Arwin; Laudry, Daniel; Tjiputra, Graciella Angelica; Kristopher, Ivan; Widjanarko, Kezia; Tan, Veranica; Marchalina, Leonis
Journal Pemberdayaan Masyarakat Indonesia Vol 1 No 2 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

This activity aims to improve the efficiency and productivity of potato donut products produced by partners, as well as the income earned from selling potato donuts. The method used is product diversification, modification of the production process, addition of distribution channels, manufacturing of recording systems, IUMK registration, and manufacturing of Donatela Donuts Potato SMEs brands. Donut potatoes are not like ordinary donuts because this product is potato-based which makes the donut's texture more tender and savory. Previously the partner's production methods were still traditional, namely manually by hand which according to the team was less efficient. The considerable motivation of the team succeeded in increasing the partners' desire to modify the production process which could increase efficiency and business productivity. The achievement of this activity is to have an automatic stirring machine or mixer that is useful for increasing the efficiency and productivity of potato donut products. In addition, it also diversifies its products into the size of potato donuts. Increased efficiency and productivity are considered important for the team because they can save production time and can increase sales levels. From the modification of production processes and product diversification by partners, the monthly net income of partners increased by 10%. In addition, the team also proposed a strategy for using business cards along with business logos to partners to expand the sales market. With the use of this strategy, the number of customers of potato donuts owned by partners has also increased.

Faktor-Faktor yang Mempengaruhi Konsumen dalam Pembelian Jajanan Tahu Walik di Kota Cianjur Augustian, Billy; Jesica, Camila Nadya; Nasri, Kimberly; Utami, Nabilah Wahyu; Hoetama, Pedro; Widjaja, Samuel; Marchalina, Leonis
Journal Pemberdayaan Masyarakat Indonesia Vol 1 No 2 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

As time goes, Small Medium Enterprise (SME) has grown so fast, especially at Cianjur. Culinary is well-known as biggest contributor for the SME at Cianjur. PKM is a program that support economic growth at Cianjur, which also raise awareness and sales. There are 4 factors that elevate the SME at Cianjur, which is operation, marketing, financing, and human resource management. This research focus on marketing. This research exists to support the growth of Tahu Walik Si Montogh to become a great business. The rise of Tahu Walik Si Montogh can be achieved by choosing the right segmentation, positioning, and target, which based on consumer behaviour in Cianjur. Branding strategy for Tahu Walik Si Montogh use stimulus response approach, and persuasive communication technique that is also based on segmentation, positioning, and target, which has been defined previously and can be the base of marketing strategy for Tahu Walik Si Montogh. These two strategies are also supported by increasing the product diversification to attract customer in Cianjur.

Peningkatan Skala Bisnis dengan Memperluas Cakupan Bisnis, Teknologisasi Pembukuan, dan Optimisasi Operasional Budiono, Ong William Immatara; Bunawan, Steffi Henny; Tanedi, Seana Tatang; Kenneth, Filbert; Thang, Madeline Vanessa; Amara, Tialini; Tengku, James Arther; Marchalina, Leonis
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.9-28

KUM042 group was assigned to develop Aulia Cookies, an MSME in Dusun Pajawan, Gandasoli Village, Kramatmulya Subdistrict, Kuningan Regency, West Java, founded by Mrs. Yuyun Sri Wahyuni in 2006. The programs we designed were implemented as a form of community service (PKM). In the initial observation and interview stages, the group identified obstacles in business digitalization, operations, and finance, making it difficult for Aulia Cookies to expand its market. In its development, the group conducted 20 days of on-site assistance at the partner's location and additional follow-up monitoring for 5 months. The activities carried out included: 1) business assistance for MSMEs through product and packaging re-branding; 2) developing promotion and accessing a wider market through social media and marketplaces; 3) implementing more structured business financing. Through these initiatives, it is expected to help Aulia Cookies achieve a significant increase in revenue growth and expand its market reach, supported by broader marketing contributions.

Entrepreneurship Education Strategy in Higher Education in ASEAN: Competitive Intelligence and Readiness to Change Trilaksono, Teddy; Marchalina, Leonis; Sasmoko, Sasmoko; Indrianti, Yasinta; Yusak, Nurul Aqilah Binti Muhammad
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.1

This study presents empirical evidence on the condition of entrepreneurship education from universities in ASEAN countries facing the ASEAN Economic Community (AEC). Survey data was obtained from 174 lecturers in five ASEAN countries and was analysed using a normality test with PP-plot and a linearity test. The urge of this study is to integrate the managerial and marketing skills in the entrepreneurship education curriculum in higher education in the face of a rapidly changing global business condition. The government must ensure that higher education institution (HEI) in the country creates a business ecosystem in the internal campus environment or encourages students to seek a business ecosystem outside the HEI and creates mentors from lecturers to accompany these students. Theoretically, this study has expanded the theory of entrepreneurship education, competitive intelligence, and readiness to change in the context of ASEAN institutions. In practice, this study helps in preparing an entrepreneurship education agenda for both leaders and educators who influence entrepreneurship education to become more effective, so that their students can apply their entrepreneurship skills after they graduate.

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