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All Journal Jurnal Pariwisata JMM (Jurnal Masyarakat Mandiri)
Jeffry Sudirja
Sekolah Tinggi Pariwisata Trisakti
Humanities Environmental Science Other

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THE INFLUENCE OF BRANDING “WONDERFUL INDONESIA” AS AN OUTDOOR MEDIA PROMOTION TOWARDS FOREIGN TOURISTS PERCEPTION Deivy Zulyanti Nasution; Jeffry Sudirja; Abigail Bianca McKenzie; Rina Fitriana
JMM (Jurnal Masyarakat Mandiri) Vol 4, No 3 (2020): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.008 KB) | DOI: 10.31764/jmm.v4i3.2574

Abstract

Abstrak: Selama beberapa tahun terakhir, pemasaran pariwisata Indonesia telah memiliki branding "Wonderful Indonesia" yang gambar dan logonya tersebar luas di berbagai tempat, baik di dalam maupun di luar negeri.  Kajian ini mengungkapkan pengaruh branding "Wonderful Indonesia" sebagai media branding luar negeri terhadap persepsi wisatawan mancanegara. Responden dalam studi ini berjumlah 50 wisatawan mancanegara yang telah melihat branding "Wonderful Indonesia" sampling dilakukan dengan menggunakan non probabilitas sampling. Penelitian ini menggunakan metode deskriptif kuantitatif dengan pengolahan data menggunakan SPSS 25. Data utama dari penelitian ini diambil dengan menyebarkan kuesioner dan analisis data termasuk tes validitas, uji Reliabilitas, statistik deskriptif, Koefisien penentuan, dan tes regresi linear sederhana. Ditemukan bahwa R Count > R tabel sehingga semua pernyataan dalam kuesioner yang disebarkan ke responden yang valid. Dari hasil pengolahan data yang telah dilakukan, dapat dilihat bahwa pengaruh promosi media outdoor branding "Wonderful Indonesia" terhadap persepsi wisatawan mancanegara adalah 78,8 sedangkan sisanya 21,2 dipengaruhi oleh faktor lain yang tidak dibahas dalam studi ini. Abstract:  Over the past few years, Indonesia tourism marketing has had branding “Wonderful Indonesia” whose images and logo are widely spread in various places, both in and outside the country.  This study reveals the influence of the branding “Wonderful Indonesia” as an outdoor Media Branding towards the perception of foreign tourists. Respondents in this study amounted to 50 foreign tourists who have seen the branding “Wonderful Indonesia” Sampling is done using non probability sampling. This research uses quantitative descriptive methods with data processing using SPSS 25. The primary data of this research is taken by spreading questionnaires and data analysis including validity tests, reliability tests, descriptive statistics, coefficient of determination, and simple linear regression tests. It was found that R count > R tables so that all statements in the questionnaire that were propagated to the respondent were valid. From the results of the processing of data that has been done, it can be seen that the influence of outdoor media promotion of branding “Wonderful Indonesia” to the perception of foreign tourists is 78.8 while the remaining of 21.2 is influenced by other factors that are not addressed in this study
PENGARUH PENERAPAN CHSE TERHADAP LOYALITAS PELANGGAN TAMAN IMPIAN JAYA ANCOL Jeffry Sudirja; Lisa Limantara
Jurnal Pariwisata Vol 9, No 2 (2022): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v9i2.13588

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh penerapan CHSE (Cleanliness, Health, Safety, and Environment Sustainability) terhadap loyalitas pelanggan Taman Impian Jaya Ancol. Jenis penlitian ini menggunakan analisis data deskriptif dengan pendekatan kuantitatif dengan metode analisis regeresi sederhana. Populasi  dalam penelitian ini adalah para pengunjung Taman Impian Jaya Ancol yang berkunjung ke Taman Impian Jaya Ancol di masa pandemi COVID-19 pada periode tahun 2020-2021 berjumlah 5.600.369 orang. Dengan menggunakan rumus slovin maka jumlah sampel adalah 100 responden.  Pengumpulan data menggunakan kuesioner dengan google form.Teknik pengambilan sampel menggunakan accidental sampling. Hasil penelitian didapatkan nilai mean untuk penerapan CHSE yakni 3.28 dalam kategori sangat baik.  Loyalitas Pelanggan Taman Impian Jaya Ancol dengan mean 3.05 dalam kategori baik. Penerapan CHSE di Taman Impian Jaya Ancol sangat baik. Para pengunjung dapat melihat dari kesiapan Taman Impian Jaya Ancol dalam pelaksanaannya. Loyalitas Pelanggan di Taman Impian Jaya Ancol baik, terutama dikarenakan banyaknya fasilitas atraksi yang dimiliki Ancol. Meskipun Penerapan CHSE mempengaruhi loyalitas pelanggan Taman Impian Jaya Ancol hanya sebesar 31.9% namun hal ini menunjukkan pengunjung Taman Impian Jaya Ancol akan suka mengunjungi destinasi wisata ketika merasa tidak takut, tentram, aman dan terhindar dari penyakit menular juga bebas dari tindakan kejahatan dan disimpulkan bahwa semakin baiknya penerapan CHSE maka semakin tinggi loyalitas pelanggan.  Kata Kunci: Penerapan CHSE, Loyalitas PelangganABSTRACT This study aims to determine the effect of implementing CHSE (Cleanliness, Health, Safety, and Environment Sustainability) on customer loyalty at Taman Impian Jaya Ancol. This type of research uses descriptive data analysis with a quantitative approach with a simple regression analysis method. The population in this study was the Ancol Dreamland Park visitors who visited Ancol Dreamland during the COVID-19 pandemic in the 2020-2021 period totaling 5,600,369 people. By using the Slovin formula, the number of samples is 100 respondents. Collecting data using a questionnaire with google form. Sampling technique using accidental sampling. The results of the study showed that the mean value for the application of CHSE was 3.28 in the very good category. Taman Impian Jaya Ancol Customer Loyalty with a mean of 3.05 in the good category. The implementation of CHSE in Ancol Dreamland is very good. The visitors can see from the readiness of Ancol Dreamland Park in its implementation. Customer loyalty at Taman Impian Jaya Ancol is good, mainly due to the many attraction facilities owned by Ancol. Although the implementation of CHSE affects the loyalty of Taman Impian Jaya Ancol customers by only 31.9%, this shows that Taman Impian Jaya Ancol visitors will like to visit tourist destinations when they feel not afraid, peaceful, safe and free from infectious diseases and free from crime and it is concluded that the more The better the implementation of CHSE, the higher the customer loyalty. Keywords: CHSE Implementation, Customer
Co-Authors Abigail Bianca McKenzie Deivy Zulyanti Nasution Lisa Limantara Rina Fitriana