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Rina Fitriana

Politeknik Sahid Jakarta

Author-ID : 3342683

Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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BIMBINGAN TEKNIS PROGRAM CHSE PADA PELAKU USAHA PARIWISATA DI KOTA BANDAR LAMPUNG Rina Fitriana; Liza Diniarizky Putri
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 1 (2021): Februari
Publisher : Universitas Muhammadiyah Mataram

Abstrak: CHSE (Cleanliness, Health, Safety and Environmental Sustainability) merupakan salah satu usaha pemerintah melalui Kemenparekraf untuk menggairahkan kembali pariwisata Indonesia. Dalam memastikan kegiatan wisata yang dilakukan sesuai dengan prinsip kebersihan, kesehatan, keamanan dan kelestarian lingkungan, maka diadakan pula sertifikasi CHSE bagi unit usaha pariwisata di seluruh Indonesia. Kepala Dinas Pariwisata Kota Bandar Lampung dan jajarannya sebagai mitra dalam pengabdian masyarakat kali ini, mengadakan bimbingan teknis pada tanggal 22 Desember 2020 di Hotel Emersia dengan dihadiri sebanyak 32 pelaku usaha pariwisata terkait penerapan dan sertifikasi CHSE di destinasi wisata. Metode yang dilakukan dalam pengabdian ini adalah paparan dan diskusi serta evaluasi. Ditemukan juga bahwa hanya 12 peserta (37,5%) yang pernah mendengar mengenai sertifikasi CHSE sebelum diklat, dan dari 32 peserta, masih terdapat 22% (7 orang) yang menyatakan tidak tertarik mengikuti sertifikasi karena dirasa tidak banyak membantu usahanya. Sebanyak 28 peserta (87,5%) berpendapat bahwa materi hari itu cukup informatif dan dapat dipahami.Abstract: CHSE (Cleanliness, Health, Safety and Environmental Sustainability) is one of the government's efforts through the Ministry of Parliamentary Affairs to re-excite Indonesian tourism. In ensuring tourism activities carried out in accordance with the principles of cleanliness, health, security and environmental sustainability, certification is held for tourism businesses throughout Indonesia. The Head of Bandar Lampung Tourism Office and its ranks as partners in community service this time, held a socialization on December 22, 2020 at The Emersia Hotel with 32 tourism businesses attended. The method carried out in this devotion is exposure / lectures and discussions / question and answer. It was also found that only 12 participants (37.5%) who had heard about CHSE certification before training, and of the 32 participants, there were still 22% (7 people) who expressed no interest in joining the certification because it felt that it did not help their business much. A total of 28 participants (87.5%) argue that the material of the day was quite informative and understandable

THE INFLUENCE OF BRANDING “WONDERFUL INDONESIA” AS AN OUTDOOR MEDIA PROMOTION TOWARDS FOREIGN TOURISTS PERCEPTION Deivy Zulyanti Nasution; Jeffry Sudirja; Abigail Bianca McKenzie; Rina Fitriana
JMM (Jurnal Masyarakat Mandiri) Vol 4, No 3 (2020): Agustus
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Selama beberapa tahun terakhir, pemasaran pariwisata Indonesia telah memiliki branding "Wonderful Indonesia" yang gambar dan logonya tersebar luas di berbagai tempat, baik di dalam maupun di luar negeri. Kajian ini mengungkapkan pengaruh branding "Wonderful Indonesia" sebagai media branding luar negeri terhadap persepsi wisatawan mancanegara. Responden dalam studi ini berjumlah 50 wisatawan mancanegara yang telah melihat branding "Wonderful Indonesia" sampling dilakukan dengan menggunakan non probabilitas sampling. Penelitian ini menggunakan metode deskriptif kuantitatif dengan pengolahan data menggunakan SPSS 25. Data utama dari penelitian ini diambil dengan menyebarkan kuesioner dan analisis data termasuk tes validitas, uji Reliabilitas, statistik deskriptif, Koefisien penentuan, dan tes regresi linear sederhana. Ditemukan bahwa R Count > R tabel sehingga semua pernyataan dalam kuesioner yang disebarkan ke responden yang valid. Dari hasil pengolahan data yang telah dilakukan, dapat dilihat bahwa pengaruh promosi media outdoor branding "Wonderful Indonesia" terhadap persepsi wisatawan mancanegara adalah 78,8 sedangkan sisanya 21,2 dipengaruhi oleh faktor lain yang tidak dibahas dalam studi ini. Abstract: Over the past few years, Indonesia tourism marketing has had branding “Wonderful Indonesia” whose images and logo are widely spread in various places, both in and outside the country. This study reveals the influence of the branding “Wonderful Indonesia” as an outdoor Media Branding towards the perception of foreign tourists. Respondents in this study amounted to 50 foreign tourists who have seen the branding “Wonderful Indonesia” Sampling is done using non probability sampling. This research uses quantitative descriptive methods with data processing using SPSS 25. The primary data of this research is taken by spreading questionnaires and data analysis including validity tests, reliability tests, descriptive statistics, coefficient of determination, and simple linear regression tests. It was found that R count > R tables so that all statements in the questionnaire that were propagated to the respondent were valid. From the results of the processing of data that has been done, it can be seen that the influence of outdoor media promotion of branding “Wonderful Indonesia” to the perception of foreign tourists is 78.8 while the remaining of 21.2 is influenced by other factors that are not addressed in this study

MENINGKATKAN KETERAMPILAN PELAJAR MELALUI PELATIHAN GROOMING DALAM TOURISM GOES TO SCHOOL Rina Fitriana
JMM (Jurnal Masyarakat Mandiri) Vol 4, No 2 (2020): JUNI
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Dalam pariwisata, kualitas pelayanan dilihat sebagai faktor utama yang menentukan kepuasan wisatawan, dan salah satu hal terpenting dalam kualitas pelayanan adalah penampilan. Untuk menunjukkan penampilan yang mengesankan, grooming merupakan hal yang jelas harus diperhatikan. Artikel ini membahas tentang kegiatan bertajuk Tourism Goes To School. Kegiatan ini adalah pelatihan yang diberikan kepada siswa SMA untuk meningkatkan keterampilan mereka dalam Grooming agar percaya diri saat berinteraksi dengan wisatawan, sehingga meningkatkan partisipasi mereka dalam kegiatan pariwisata. Metode yang digunakan dalam pengabdian masyarakat ini adalah ceramah, tanya jawab dan evaluasi. Peserta pelatihan terdiri dari 50 siswa kelas X SMA. Hasil dari pelatihan ini menunjukkan bahwa lebih dari 94% siswa memahami materi yang disampaikan dan 84% siswa dapat dengan tepat menjelaskannya. Terdapat 7 pelajar yang menyatakan bahwa konsep grooming tidak sepenuhnya dapat diterapkan karena keterbatasan dalam agama mereka sementara sisanya sebanyak 43 siswa menyatakan akan dengan senang hati menerapkan grooming dalam kehidupan sehari-hari.Abstract: In tourism, service quality is seen as a major factor determining tourist satisfaction, and one of the most important things in service quality is appearance. To show an impressive appearance, grooming is obviously something to consider. This article discusses an activity entitled Tourism Goes To School, a training given to high school students to improve their skills in grooming in order to make then more confident when interacting with tourists, thereby increasing their participation in tourism activities. The method used in this community service is presentation, discussion and evaluation. The participants consisted of 50 high school students. The results show that 94% of the students understand the material presented, meanwhile 84% of them can correctly explain it. There are 7 students stating that the concept of grooming cannot be fully applied due to limitations in their religion, meanwhile the remaining 43 students said they would be happy to apply grooming in their daily life.

ANALYSIS OF SPEECH EVENTS IN DEDDY CORBUZIER'S CLOSE THE DOOR PODCAST, "WHY DO YOU PRAY ON SOCIAL MEDIA? BLOG! SINCE WHEN DOES GOD READ SOCIAL MEDIA!!," USING HYMES SPEAKING MODEL Yayu Heryatun; Dini Fitriani; Rina Fitriana
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.22494

This research discusses the analysis of speech events that occurred in Deddy Corbuzier's Close the Door podcast entitled, "How come you pray on social media?! Blog! Since when does God read social media!!” In this episode, the resource person presented by Deddy is a quite well-known cleric, namely Ustadz Das'ad Latif. This research uses qualitative methods with this episode broadcast as research data. The theory used to analyze the data is the speech events theory, SPEAKING model, from Hymes (1980). The research results show that podcasts are included in speech events because they contain supporting elements of speech in the form of setting, participant, end, act sequence, key, instrumentalities, norms of interaction and interpretation and genre.

Co-Authors Abigail Bianca McKenzie Deivy Zulyanti Nasution Dini Fitriani Heryatun, Yayu Jeffry Sudirja Putri, Liza Diniarizky

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