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All Journal Jurnal Ilmu Administrasi Publik (JIAP) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Target : Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen West Science
Muhammad Rahmatul Burhan
Universitas Muhammadiyah Mataram
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Peran Kelompok Sadar Wisata Telok Kombal Dalam Mengembangkan Ekowisata Bukit Sumbur Suma Muhammad Rahmatul Burhan; Mardiah Mardiah
JIAP (Jurnal Ilmu Administrasi Publik) Vol 8, No 2 (2020): September 2020
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jiap.v8i2.2733

Abstract

This research aims to determine the role of Pokdarwis in the development of the Sumbur Suma Hill in Telok Kombal, North Lombok. This research uses the case study method. Focus of the research is to examine the role of Pokdarwis with the role indicators presented by Minztberg: Interpersonal roles, Roles related to information, and the role of decision makers. The main data collection by interview was collaborated with the results of observation and documentation. Data were analyzed using an Interactive Model technique that passes through two types of triangulation (data triangulation and methodological triangulation). In an effort to develop the Sumbur Suma Hill ecotourism, Pokdarwis Telok Kombal has performed its role as it should, although it is still faced with various obstacles. For product development, Pokdarwis plays the role of decision maker. In terms of standardization development, Pokdarwis plays two roles, the role associated with information and the role of decision makers. Then community empowerment, Pokdarwis plays two roles, interpersonal role and decision maker role. The stakeholder part, Pokdarwis has been able to carry out its entire role.
SERVICE INNOVATION PADA HOTEL SANTIKA MATARAM Muhammad Rahmatul Burhan; Muhammad Ali
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 3 (2020): JMM September 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.428 KB) | DOI: 10.29303/jmm.v9i3.557

Abstract

A changing and hyper competitive market environment is necessary for hotel companies to provide superior services needed by consumers. This study aims to determine service innovations at the Santika Hotel Mataram. This research was designed using a qualitative approach.. After being analyzed using the Interactive Model, the results of the study showed that four dimensions of service innovation had been applied by the Hotel Santika Mataram. Technology plays an important role as a facilitator in the application of service innovations at Hotel Santika Mataram.Keywords:Hotel; Service Innovation; Marketing; Technology
Analisis Brand Image Universitas Muhammadiyah Mataram sebagai Perguruan Tinggi Swasta (PTS) di Nusa Tenggara Barat Muhammad Rahmatul Burhan; Isra Dewi Kuntary Ibrahim
Target : Jurnal Manajemen Bisnis Vol 4 No 1 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i1.2052

Abstract

The history of the University of Muhammadiyah Mataram (UMMAT) does not match the UMMAT brand image in the eyes of the public. The purpose of this study was to determine the brand image of UMMAT and its advantages and disadvantages as private universities in NTB. This research is qualitative and uses coding for data analysis techniques. The main data were obtained from purposively selected informants and snowball sampling to assess ten elements of brand image. The analyzed data has gone through the triangulation stage. In this study, it was found that the students' assessment of UMMAT was divided into two groups of students. First, students who take part in the Student Activity Unit (UKM). Second, students who do not participate in campus UKM. Brand awareness and brand association still need to be improved to achieve brand familiarity in the eyes of the wider community. However, the positive thing is that brand trust and brand loyalty from the community are already attached. UMMAT needs to increase the intensity of advertising activities with effective communication. Then UMMAT should encourage all groups of students to contribute in disseminating information from campus in any form to the public. Because it has limitations, it is hoped that future researchers can develop this research with different methods and techniques so as to enrich references in science.
Ditengah Krisis: Manajemen Komunikasi Public Relation Menangani Situasi Darurat Tri Utami Widyastuti; Puja Astuti; Radiatul Adawiyah; Famira Oktaoufy; M. Fikri Haikal; Muhammad Rahmatul Burhan
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i04.1719

Abstract

Krisis merupakan bagian yang tidak terhindarkan dalam perjalanan suatu organisasi, dan dapat muncul akibat berbagai faktor internal maupun eksternal. Jurnal ini membahas peran strategis Public Relations (PR) dalam komunikasi krisis, yang bertujuan untuk meminimalkan dampak negatif terhadap reputasi dan kepercayaan publik. Melalui tinjauan literatur, penelitian ini mengidentifikasi berbagai jenis krisis, termasuk krisis produk, reputasi, lingkungan, dan operasional, serta strategi komunikasi yang diperlukan untuk masing-masing jenis krisis. Penekanan pada transparansi, kejujuran, dan pengelolaan persepsi publik menjadi kunci dalam menjaga hubungan baik dengan pemangku kepentingan. Selain itu, tantangan yang dihadapi PR di Indonesia, seperti keragaman budaya dan perkembangan media sosial, turut dibahas. Hasil kajian menunjukkan bahwa komunikasi krisis yang efektif tidak hanya melibatkan penyampaian informasi yang akurat, tetapi juga membangun narasi yang dapat menenangkan publik dan memperkuat kepercayaan. Dengan demikian, PR berperan penting dalam memastikan keberlanjutan organisasi di tengah situasi darurat.
Co-Authors Famira Oktaoufy Ibrahim, Isra Dewi Kuntary M. Fikri Haikal Mardiah Mardiah Muhammad Ali Puja Astuti Radiatul Adawiyah Tri Utami Widyastuti