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All Journal Jurnal of Applied Business and Banking (JABB) Journal of Research and Development on Public Policy
Sandra Ligia Sari
Universitas Muhammadiyah Mataram
Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Peran Pemimpin dalam Pengambilan Keputusan pada Situasi Krisis Regina Reni; Sandra Ligia Sari; Furkan Furkan; Abdurahman Abdurahman; Jelang Ramadhani; Irwan Irwan; Astriani Astriani
Journal of Research and Development on Public Policy Vol. 5 No. 2 (2026): Juni: Journal of Research and Development on Public Policy
Publisher : Lembaga Pengkajian Dan Pengembangan Sumberdaya Pembangunan (lppsp)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58684/jarvic.v5i2.200

Abstract

This study aims to analyze the role of leaders in decision-making during crisis situations using the bounded rationality approach. The study is motivated by the fact that crises are often characterized by limited information, time constraints, and high levels of uncertainty, making fully rational decision-making difficult. This research employed a literature review method by examining relevant academic sources, including books, journal articles, and scholarly publications on leadership, decision-making, and bounded rationality. The findings indicate that leaders are often unable to make optimal decisions due to limitations in cognitive capacity, access to information, and dynamic environmental conditions. Under such circumstances, the bounded rationality model enables leaders to make satisfactory (*satisficing*) decisions that are practical and feasible to implement. This approach effectively reflects the realities of decision-making in crisis situations, where timely and appropriate responses are more critical than achieving optimal outcomes. Therefore, leaders are expected to demonstrate adaptability, strategic thinking, and the ability to evaluate risks and available resources to ensure effective decision-making. Applying bounded rationality can help organizations maintain stability, resilience, and operational continuity despite the challenges posed by crisis situations.
Aktivitas Branding dengan Triple Bottom Line: Analisis Program Corporate Social Responsibility (CSR) Hotel Santika Mataram Muhammad Rahmatul Burhan; Sandra Ligia Sari; Muhammad Rio Jumadinata
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 5, No 1 (2024): Maret
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v5i1.23046

Abstract

Hotel Santika Mataram secara konsisten melakukan CSR. Mengingat pentingnya CSR sebagai salah satu langkah strategi branding perusahaan, masalah yang disoroti ialah apakah CSR yang dilakukan memenuhi aspek Triple Bottom Line. Sehingga penelitian ini bertujuan mengidentifikasi hal tersebut. Penelitian ini dilakukan dengan Studi Kasus yang menggunakan interactive model sebagai analisis data. Hasil menunjukkan kegiatan CSR yang dilakukan Hotel Santika Mataram lebih berorientasi pada aspek sosial atau aspek People dalam Triple Bottom Line. Aspek Planet dan Profit tetap dilaksanakan dengan frekuensi yang tidak dominan. Saran yang direkomendasikan dengan membentuk tim CSR khusus untuk menunjukkan komitmen perusahaan kepada khalayak sehingga dapat meningkatkan citra positif perusahaan.
Co-Authors Abdurahman Abdurahman Astriani Astriani Furkan Furkan Irwan Irwan Jelang Ramadhani Muhammad Rahmatul Burhan Muhammad Rio Jumadinata Regina Reni