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All Journal CIVITAS: Jurnal Studi Manajemen
Bakhtiar Putra Demokrasi Zebua
Sekolah Tinggi Ilmu Manajemen Sukma Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada PT. Kreasi Lutvi Sejahtera (UKM Keripik Singkong) Di Tanjung Morawa Bakhtiar Putra Demokrasi Zebua; Ade Rahma Ayu
CIVITAS: Jurnal Studi Manajemen Vol 4, No 1 (2022): 28 JANUARI 2022
Publisher : CIVITAS: Jurnal Studi Manajemen

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Abstract

This study aims to determine how the effect of price and product quality on consumer buying interest. many types of similar businesses with the same price, causing many competitors / competitors, low product innovation so that they do not have other types of processed cassava, packaging is still manual and product durability is short so that the chips are easily soft.
Co-Authors Ade Rahma Ayu