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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Ilmiah Teunuleh: The International Journal of Social Sciences
Syarifah Nabilah Rachmat
Universitas Pendidikan Indonesia
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PEMANFAATAN MEDIA SOSIAL DALAM PERANCANGAN VIDEO BRANDING DESA WISATA CAU BELAYU KABUPATEN TABANAN Syarifah Nabilah Rachmat; Putri Ekaresty Haes; Made Ayu Anggi Puspitadewi; Gusti Ayu Putu Wirasanti; Kania Putri Abubakrin
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 1 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i1.7703

Abstract

ABSTRAKDesa Cau Belayu adalah sebuah desa yang berada di wilayah Kecamatan Marga, Kabupaten Tabanan. Desa Cau Belayu memiliki potensi wisata yang cukup menonjol dengan keasrian alamnya serta pengalaman yang diberikan. Adapun berbagai ragam tempat wisata yang dapat dinikmati oleh wisatawan seperti Air Terjun Pengempu, Tubbing, Becak, dan Camping ground. Terlepas dari keindahan yang dimiliki, Desa Cau Belayu masih belum banyak diketahui oleh warga lokal ataupun wisatawan asing. Dengan itu, upaya yang dilakukan untuk memperkenalkan wisata dari Cau Belayu yakni dengan melakukan pembuatan video branding bersama masyarakat Desa Cau Belayu serta Mahasiswa KKN UNDIKNAS yang bertujuan untuk mengajak wisatawan agar berkunjung dan tetap menjaga keindahan serta keasrian alam dari Desa Cau Belayu, video ini dipublikasikan di media sosial. Kata kunci: desa cau belayu; promosi; media; video branding. ABSTRACTCau Belayu Village has tourism potential that is quite prominent with its natural beauty and the experience it provides. There are various kinds of tourist attractions that can be enjoyed by tourists such as Pengmpu Waterfall, Tubbing, Becak, and Camping ground. Apart from its beauty, Cau Belayu Village is still not widely known by local residents or foreign tourists. Cau Belayu Village is a village located in the Marga District, Tabanan Regency. Cau Belayu Village has tourism potential that is quite prominent with its natural beauty and the experience it provides. The various tourist attractions that can be enjoyed by tourists such as Pengmpu Waterfall, Tubbing, Pedicab, and Camping ground. Apart from its beauty, Cau Belayu Village is still not widely known by local residents or foreign tourists. With that, the effort made to introduce tourism from Cau Belayu is by making a branding video with the Cau Belayu Village community and UNDIKNAS KKN students which aims to invite tourists to visit and maintain the beauty and natural beauty of Cau Belayu Village, this video is published on social media. Keywords: cau belayu village; promotion; media; branding video.
EDUCATION INNOVATION MODEL WITH STRATEGY IMPLEMENTATION OF THE "DARE TO BE DIFFERENT" CONCEPT Muhammad Yusuf; Iip Syarifah; Uyu Wahyudin
Jurnal Ilmiah Teunuleh Vol. 2 No. 2: Jurnal Ilmiah Teunuleh | June 2021
Publisher : Teunuleh Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51612/teunuleh.v2i1.35

Abstract

In the face of rapid and complex and unpredictable changes in life, educational innovation must be an important and critical priority because education is still the main support for improving the quality of human resources. The educational innovation model in the Indonesian Ministry of Education and Culture still tends to be more dominant in using a “top-down model” strategy, namely educational innovation developed from above by policy makers from the central level, to be implemented imperatively down to the lowest level of educational institutions. This will dull the creativity of the teaching staff and education staff. Thus, educational innovation should be balanced with a "bottom-up model" strategy, namely a model of educational innovation developed from below, which originates from the creativity of education personnel and educational staff in each educational institution implemented as an effort to improve the quality of education delivery. In order for educational innovation to run faster than other changes, it is necessary to look for more powerful models and strategies through various scientific approaches. The educational innovation model with a strategy of implementing the concept of "Dare to be different" is a concept used to motivate education providers to carry out educational innovations by not contradicting existing educational innovation models and strategies. This model focuses more on internalizing the enthusiasm for educational innovation, especially by educators. Dare to be different means daring to be different, so start with the word dare which stands for the words dream, attitude, relationship, and excellence.
Co-Authors Gusti Ayu Putu Wirasanti Kania Putri Abubakrin Made Ayu Anggi Puspitadewi Muhammad Yusuf Putri Ekaresty Haes Uyu Wahyudin