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All Journal Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management Journal of Management and Social Sciences
Syafrimansyah Syafrimansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Transportation

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Strategi Pemasaran Produk UMKM melalui Aplikasi Online di Tengah Pandemi Covid-19 Imran Tahalua; Nur Fadny Yuliani Danial; Syafrimansyah Syafrimansyah
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1220

Abstract

Abstrak Covid-19 telah merontokkan ekonomi Indonesia pada hampir semua sektor, terutama pelaku Usaha Mikro, Kecil dan Menengah (UMKM). Sektor UMKM mempunyai peranan penting dalam pembangunan dan  pertumbuhan  ekonomi. Penelitian ini dilakukan di kota Makassar dengan tujuan untuk memetakan kebijakan pemerintah dalam memperkuat UMKM tersebut dan memetakan strategi jangka pendek dan jangka panjang yang diperlukan sebagai pelengkap kebijakan tersebut. Tujuan jangka panjang dalam penelitian ini adalah merumuskan model penjualan produk berbasis aplikasi online pada usaha sektor UMKM di kota Makassar. Hasil penelitian menunjukkan para pelaku UMKM di kota Makassar dalam meningkatkan omset penjualan menggunakan beberapa sistem pemasaran digital atau sistem pemasaran online, seperti media sosial Facebook, Instagram, Twiter, WhatsApp, Line, Tiktok, Telegram, dll., Selain itu, pelaku UMKM memasarkan produknya melalui Market Palce, seperti Makassar dagang, Lazada, Shopee, Buka Lapak, Tokopedia, JD.ID, BliBli.com, aplikasi Grab (food), dan aplikasi Gojek (Gofood). Oleh karena melalui sistem pemasaran digital atau sistem pemasaran online produk-produk dari UMKM dapat lebih dikenal oleh masyarakat, pemesanan bisa dilakukan secara online, sehingga dapat memudahkan pembeli dan pelaku UMKM dalam bertransaksi jual beli di tengah pandemi COVID-19 saat ini.Kata kunci: Strategi penjualan; Produk UMKM; Aplikasi onlineAbstractCovid-19 has knocked down the Indonesian economy in almost all sectors, especially Micro, Small and Medium Enterprises (UMKM). The UMKM sector has an important role in economic development and growth. This research was conducted in the city of Makassar with the aim of mapping government policies in strengthening these UMKM and mapping out the short-term and long-term strategies needed to complement these policies. The long-term goal in this study is to formulate a product sales model based on online applications in the UMKM sector business in the city of Makassar. The results of the study show that UMKM actors in the city of Makassar in increasing sales turnover use several digital marketing systems or online marketing systems, such as social media Facebook, Instagram, Twitter, WhatsApp, Line, Tiktok, Telegram, etc.. In addition, UMKM actors market their products. through Market Palce, such as Makassar trade, Lazada, Shopee, Buka, Tokopedia, JD.ID, BliBli.com, Grab application (food), and Gojek application (Gofood). Because through a digital marketing system or online marketing system, products from UMKM can be better known by the public, orders can be made online, so that it can make it easier for buyers and UMKM actors to make buying and selling transactions in the midst of the current COVID-19 pandemic.Keywords: Sales strategy; UMKM  products; Online application
Tinjauan Motivasi Kerja Karyawan Pada Hotel Arborbiz Makassar Muhammad Arfah; Syafrimansyah Syafrimansyah
Journal of Management and Social Sciences Vol. 2 No. 1 (2023): Februari : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i1.224

Abstract

The research as aims to determine the work motivation of employees of the Arborbiz Makassar Hotel.The type of reseach used is descriptive qualitative, that is, the author describes the results of direct observtions and interviews with employees of the Arborbiz Makassar Hotel. The writing of this final draft is the results of research conducted from June to July 2022. The results showed that the work motivation of employees of the Arborbiz Makassar Hotel was perceived from several factors that influenced work motivation of employees, such as promotions, job performance, the job itself, rewards, responsibilities and recognition from superiors. These things have an increasing impact on work motivation for employees who work at the Hotel Arborbiz Makassar, thereby encouraging employees to work better and more effectively.
EFISIENSI PROSEDUR PENGELUARAN KAS KECIL DI PT BPR HASAMITRA MAKASSAR Syafrimansyah Syafrimansyah; Ahmad Firdaus; Abdul Wahab
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 21 No. 2 (2024): JIEB
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v21i2.21979

Abstract

The management of petty cash within a company is a crucial aspect to support the smooth operation of daily activities. PT BPR Hasamitra Branch Daya Makassar implements petty cash disbursement procedures aimed at ensuring that small cash expenditures are conducted accurately and efficiently. This study employs a qualitative descriptive approach. Data were collected through direct observation, interviews with relevant employees, and documentation from PT BPR Hasamitra Branch Daya Makassar. Data analysis was conducted to evaluate the alignment of the petty cash disbursement procedures with existing theory. The results show that the petty cash disbursement procedures at PT BPR Hasamitra Branch Daya Makassar comply with the established theory and operational standards. The implemented procedures include the categorization of expense types, authorization of expenditures by superiors, and detailed recording of transactions. The proper implementation of petty cash disbursement procedures helps reduce the risk of fund misuse and ensures that funds are used for appropriate purposes. Additionally, supporting documents such as cash out receipts and requests for petty cash replenishment facilitate the audit and internal verification process. The petty cash disbursement procedures at PT BPR Hasamitra Branch Daya Makassar have been shown to be effective in supporting company operations and reducing the risk of fund misuse. The results of this study provide significant contributions to the company in managing petty cash more efficiently and effectively. Moreover, these findings can be used as a reference for other companies looking to improve their petty cash management. In a broader context, this study highlights the importance of good procedural implementation in petty cash management to support transparency and accountability in company operations
Co-Authors Abdul Wahab Ahmad Firdaus Imran Tahalua Muhammad Arfah Nur Fadny Yuliani Danial