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Mailiana -
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PENGARUH BAURAN PROMOSI TERHADAP OMZET PENJUALAN PRODUK KERAJINAN PURUN DI KABUPATEN HULU SUNGAI UTARA Mailiana -; Diana Hayati
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2017): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.10 No.1 Maret 2017
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract,One key to successful application of the concept of marketing is understanding the needs, desires and behaviors of customers. To that end,The craftsmen of purun should be able to be willing to listen to voice of the customer (voice of the customer).The purpose of this study to analyze the effect of promotion mixs to sales volume. The method used multiple linear regression with SPSS Release tools and test validity and reliability. Dependent variable in this research is sales volume of purun’s product and independent variables are the five of promotion mixssuch as advertising, sales promotion, public relationship, personal selling and direct marketing.The results showed thatsimultaneous promotion mix has influence on the value of sales with multiple linear regression are Y = 2,919 + 0,062 X1+ 0,038 X2 +0,134 X3 + 0,097X4- 0,001 X5 . At t test where, the value of t of public relationship variables (X3) is the largest among the four variables other promotional mix, which is equal to 0,134.
ANALISIS PENGARUH PRESTASI KERJA PEGAWAI TETAP TERHADAP PROMOSI JABATAN PADA PT. PLN (PERSERO) AREA BANJARMASIN Diana Hayati; Mailiana -
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 8 No 1 (2015): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.8 No.1 Maret 2015
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This research aimed analyse the Influence of Labour Capacity of Jobholder to Position/Occupation Promotion of at PT. PLN (Persero) accurate by Area Banjarmasin. The labour capacity in the form of quality work, amount work, attitude work and reliability of either through simultan and parsial to promotion of jobholder position and also dominant variable among/between quality work the, amount work the, attitude work and reliability to promotion of jobholder position. Research population is jobholder of PT.PLN (Persero) Area Banjarmasin. Technique of withdrawal sampel use the method of purposive sampling. Sum up the sampel in this research is 53 jobholder. Research method used descriptive and verifikatif. Method analyse the data used in this research is doubled linear analysis regresi in the form of test kuesionoer that is test the validity and test the realibility and also test the hypothesizing that is test the F and test the T. The results found that the t-test the quality of work by 1,998 bigger than t table is 1,667, which means a significant effect on employment promotion. The quantity of work shows the t-count equal to 0.665 is smaller than t-table is 1,667, which means no significant effect on employment promotion. Work attitude shows the t-count of 1,148 is smaller than t-table is 1,667, which means no significant effect on employment promotion. Reliability indicates the t-count of 1,347 is smaller than t-table is 1,667, which means no significant effect on employment promotion. F-test results showed F count of 5,154 is greater than F of the table is 2,793.
Co-Authors Hayati, Diana