Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Alfrida Luter
STIE Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERSEPSI NASABAH KARTU KREDIT BCA TENTANG PELAYANAN OLEH PT.DANAMAS INSAN KREASI ANDALAN (DIKA) CABANG BANJARMASIN Masrifani -; Penta Lestarini Budiati; Alfrida Luter
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2016): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 9 No. 2 September 2016
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract, This research aims to determine customer perception of the BCA credit card services, through five service quality dimensions, namely responsiveness, reliability, assurance, empathy and tangibles. The population in this research are all credit card customers BCA totaling 286 people, further samples are taken with a probability sampling method as many as 43 people. Further analysis of data using analysis techniques IPA (Importance-Performance Analysis). The results showed that the general perception of the BCA credit card holders filed attributes of the five dimensions of service quality is positive, meaning that the overall expectations BCA credit card customers for the performance of services provided by PT. Andalan Danamas Insan Creative Banjarmasin Branch has been fulfilled.
Co-Authors Masrifani - Penta Lestarini Budiati