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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK AQUA (STUDI KASUS PADA MAHASISWA STIENAS BANJARMASIN ANGKATAN 2015) Rizki Amalia Afriana; Penta Lestarini Budiati; Eko Prabowo
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2017): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.10 No.2 September 2017
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract,The purpose of this research is to find out whether the marketing mixconsisting of product (X1), price (X2), promotion (X3) and location (X4)have partial and simultaneous effect on purchasing decision of drinkingwater in Aqua packaging, and to know from the four marketing mix variablesare the most dominant influence on the purchase decision of drinking waterin the packaging of Aqua brand.The population of this study are 200 people , they are all students ofSTIENAS Banjarmasin Class of 2015. Methods of data analysis in this studywere conducted descriptively quantitatively with multiple linear regressionusing the help of SPSS program version 16.0.The result of the research shows that marketing mix consisting ofpromotion variable (X3) and location (X4) have partially significant effect onpurchasing decision of drinking water in Aqua brand packaging, whileproduct (X1) and price (X2) variable have no significant effect partiallypurchase decision of drinking water in Aqua brand packaging

PERSEPSI NASABAH KARTU KREDIT BCA TENTANG PELAYANAN OLEH PT.DANAMAS INSAN KREASI ANDALAN (DIKA) CABANG BANJARMASIN Masrifani -; Penta Lestarini Budiati; Alfrida Luter
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2016): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 9 No. 2 September 2016
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This research aims to determine customer perception of the BCA credit card services, through five service quality dimensions, namely responsiveness, reliability, assurance, empathy and tangibles. The population in this research are all credit card customers BCA totaling 286 people, further samples are taken with a probability sampling method as many as 43 people. Further analysis of data using analysis techniques IPA (Importance-Performance Analysis). The results showed that the general perception of the BCA credit card holders filed attributes of the five dimensions of service quality is positive, meaning that the overall expectations BCA credit card customers for the performance of services provided by PT. Andalan Danamas Insan Creative Banjarmasin Branch has been fulfilled.

FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Kasus Pada Mahasiswa Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin) Diana Hayati; Penta Lestarini Budiati
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 11 No 2 (2018): Dinamika Ekonomi Jurnal Ekonomi dan Bisnis vol. 11 No.2 September 2018
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to determine whether the independent variables consisting of Culture (X1), Social (X2), Personal (X3), Psychological (X4) simultaneously or partially affect the purchasing decision (Y) of Samsung smartphone consumers and find out the most dominant in influencing purchasing decisions. The research method used in this research is quantitative descriptive method. The study population was students of STIE National Banjarmasin as many as 1,124 people and a sample of research using Samsung smartphones was taken as many as 92 respondents. The results of this study found that the variables Culture (X1), Social (X2), Personal (X3), Psychological (X4) together (simultaneously) had an influence on the Purchase Decision (Y) of Samsung smartphones. Then from the four independent variables, only Psychological variables (X4) have a significant partial effect on Samsung smartphone Purchasing Decisions (Y), while Culture (X1), Social (X2), Personal (X3) have no significant partial effect on Purchase Decisions (Y) Samsung smartphone.

PERANAN CORPORATE IMAGE UNTUK MENINGKATKAN KEPUASAN PELANGGAN PT L’OREAL INDONESIA CABANG BANJARMASIN Diana Hayati; Penta Lestarini Budiati; - Renny
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 1 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 1 Maret 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to determine how the role of Corporate Image to increase customer satisfaction at PT L’Oreal Indonesia Banjarmasin Branch. The method used in this research is descriptive method. The study population was all customers who purchased L’Oreal products as many as 611 customers, with a total sample of 100 people taken randomly from the population. The results showed that PT L'Oreal Indonesia Banjarmasin Branch had not run an advertising strategy optimally, still did not implement public relations well, did not provide physical and non-physical identities to its products, word of mouth communication was quite effective and had not provided non-personal stimulation .

PENGARUH KEEFEKTIFAN PENGENDALIAN INTERNAL DAN KESESUAIAN KOMPENSASI TERHADAP PERILAKU TIDAK ETIS PADA PT IQOO VIVO KALIMANTAN Rakhmi Ridhawati; Penta Lestarini Budiati; Syifa Aulia
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 2 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 2 September 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This research try to give empirical evidence Of the Effect of Internal Control Effectiveness and Conensastion Convenience to Unethical Behavior at PT IQOO VIVO KALIMANTAN. Sampel in this research are employees which involve in making of reinbursement note counted 92 respondents. The result of this research indicate that internal control effectiveness and compensation convenience have an effect on negativity to unethically behavior either parsial (t test) and also simultan (F test).

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT LG ELEKTRONIK INDONESIA Diana Hayati; Penta Lestarini Budiati; Rizky Aminullah
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 1 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.1 Maret 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This research aims to find empirical evidence that the quality of service consisting of tangible, reliability, responsiveness, assurance and empathy has a partially influential and simultaneous customer to PT LG Elektronics Indonesia’s customer satisfaction. This research method is quantitative descriptive method. The population in this research were all customers of PT LG Elektronik Indonesia, especially those domiciled in the city of Banjarmasin in 2018 as many as 5.205 people. Furthermore, samples were taken as many as 371 customers by accidental random sampling technique. Data analysis using multiple linear regression. The results of the research found that the quality of service consisting of tangible, reliability, responsiveness, assurance and empathy has a partial and simultaneous effect on customer satisfaction of PT LG Elektronics Indonesia.

DETERMINAN FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SCOOTER SCOOPY DI KOTA BANJARMASIN - Mohdari; Penta Lestarini Budiati; J.M. Verawaty Sitorus
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 2 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.2 September 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This study aims to re-examine the factors that influence consumer purchasing decisions for motorbikes with scoopy type in Banjarmasin. The factors used are product quality, price perception, and brand image which are hypothesized to influence the purchase decision of a scoopy scooter. The analysis method used is multiple regression analysis with the help of the SPSS for window version 22 statistical program and hypothesis testing which is guided by if the P value <0.05 then the conclusion is Ha accepted and if P value> 0.05 then Ha is rejected. The results show that there is an influence positive product quality, price perception and brand image on purchasing decisions either partially or simultaneously.

PENGARUH STRATEGI BAURAN PROMOSI TERHADAP VOLUME PENJUALAN JASA KONVEKSI PADA CV ANUGERAH SANDANG ABADI BANJARMASIN Penta Lestarini Budiati; Talita Akhiria
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 1 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 14. No.1 Maret 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This research aims to determine whether the promotion mix consisting of advertising, sales promotion, personal selling, public relations, and direct marketing has a partial and simultaneous effect on sales volume. The population as well as the sample in this research were all resellers, amounting to 23 resellers. The method of data analysis in this study uses multiple linear regression methods with the help of the SPSS version 22.0 application. The results showed that based on a partial test only advertising, sales promotion, personal selling and direct marketing variables had a significant effect on sales volume. Meanwhile, the public relation variable does not significantly influence the sales volume at CV Anugerah Sandang Abadi in Banjarmasin. Then based on the simultaneous test, the results showed that the promotion mix consisting of advertising, sales promotion, personal selling, public relation and direct marketing variables simultaneously had a positive and significant effect on sales volume.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PRODUK PT DUA KELINCI DI BANJARMASIN rika sylvia; Penta lestarini budiati; Eka Syafitri
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.14 No.2 September 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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The purpose of this study was to determine the effect of product quality and price on customer satisfaction at PT Dua Kelinci products in Banjarmasin either partially or simultaneously. The type of research used is descriptive quantitative. The population in this study were customers of PT Dua Kelinci's products in Banjarmasin with a total sample of 86 customers. Analysis of the data in the study using multiple linear regression method with the help of SPSS version 22.0 application. The results of this study based on multiple linear regression analysis Y = -0.334 + 0.174X1 + 0.398X2, that the product quality and price variables have a positive influence on customer satisfaction at PT Dua Kelinci products in Banjarmasin. The results of the t-test calculation, which says there is a partially significant effect of product quality components (X1) and price (X2) on customer satisfaction of PT Dua Kelinci's products in Banjarmasin (Y). The results of the F test calculation, there is a simultaneous significant effect between product quality (X1) and price (X2) on customer satisfaction of PT Dua Kelinci's products in Banjarmasin (Y). The value of the coefficient of determination (R2) produced is 0.664. This means that 66.4% changes in the customer satisfaction variable for PT Dua Kelinci's products in Banjarmasin (Y) can be explained by changes in product quality (X1) and price (X2) variables, while the remaining 33.6% is explained by other variables not included in the study.

ANALISIS PEMBERIAN KREDIT MOTOR PADA PT BFI FINANCE INDONESIA Tbk CABANG BANJARMASIN Rory Handriano; Penta Lestarini Budiati
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 1 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.1 Maret 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i1.367

This study aims to determine the effect of tangibles, reliability, responsiveness, assurance, and empathy on customer satisfaction at PT. Bank Mandiri (Persero) Tbk Cash Office Soetoyo S. Banjarmasin. The method used in this research is descriptive quantitative method, where the instrument or measuring instrument in this study is a questionnaire or questionnaire that contains questions to be responded to by the research respondents using a Likert scale. The results of the study found that there was a positive influence on various aspects of customer satisfaction, but there was a decrease in the number of customers managed in the last few years, which can be seen from the data on the number of customers which relatively decreased from 2017 to 2019 due to low service quality. One of the efforts that can be made by the bank so that the number of customers and service quality can be optimally improved is by providing convenience to customers when making transactions, so that it reflects good quality in accordance with customer expectations in general.

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